Milani Cosmetics® Teams Up with Top US Women Athletes to Launch “Face Set. Mind Set.” Campaign
June 20 2024 - 9:14AM
Business Wire
Jordan Chiles, Sabrina Ionescu, Chiaka Ogbogu
and Mattie Rogers Join Campaign Celebrating Milani’s Make It
Last® Setting Spray
Milani Cosmetics® is teaming up with four of America’s
top athletes—Team USA silver medal-winning artistic gymnast Jordan
Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist
Chiaka Ogbogu and weightlifting champion Mattie Rogers—to launch
its latest campaign. Spotlighting America’s #1 setting spray, the
“Face Set. Mind Set.” campaign celebrates how setting your makeup
with Milani’s Make It Last Setting Spray can help boost your
confidence and mentally prepare you for whatever’s ahead. Whether
you’re getting ready to slay the everyday or compete on a global
stage, you’ll be #SetWithMilani.
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the full release here:
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“This campaign marks Milani’s first-ever partnership with
athletes and we are absolutely thrilled to join forces with Jordan,
Sabrina, Chiaka and Mattie and for this launch,” said Mary van
Praag, CEO of Milani Cosmetics. “Because our award-winning Make It
Last Setting Spray lasts for up to 24 hours, it provides the
invisible staying power that helps makeup endure through anything,
whether that’s a regular workday and night out, or hours of
endurance training, a game in 90-degree heat, a killer floor
routine or a photo-finish moment.”
“This is a golden age for women’s sports across the globe and we
couldn’t be more excited to partner with this diverse group of top
American athletes at this moment,” said Jeremy Lowenstein, CMO of
Milani Cosmetics. “The ‘Face Set. Mind Set.’ campaign highlights
the connection between preparing ourselves physically and mentally
for the day and the idea that when our face is set, our mind will
follow. Each of these inspiring champions embodies determination,
endurance and confidence and we’re proud to partner with and count
them as part of our passionate Milani community.”
First launched in 2017, Milani’s Make It Last Original Setting
Spray is America’s #1 setting spray, based on Nielsen US xAOC sales
figures for the 52 weeks ending April 20, 2024. With a rating of
4.9 out of 5 stars on Milani.com and offering up to 24 hours of
wear, it delivers waterproof, sweatproof results you can count on
to lock in your look. Make It Last Original Setting Spray is a
lightweight, multitasking spray made with moisture-rich glycerin
and 2% antioxidant-rich niacinamide to prep, hydrate and set
makeup, leaving skin with the perfect natural finish that
lasts.
About the Athletes
USA Women’s National Team member Jordan Chiles is an
artistic gymnast and 2020 Tokyo Olympics silver medalist, 2022
World team champion and 2023 Pan American Games champion.
(Instagram and TikTok: @jordanchiles)
Sabrina Ionescu, who plays guard for the New York
Liberty, was the first player in WNBA history to record more than
500 points, 200 rebounds and 200 assists in a single season,
including 128 3-pointers in the 2023 season. She was the No.1
overall pick of the 2020 WNBA draft and is a two-time WNBA
All-Star. At the 2023 WNBA All-Star game, Ionescu set the record
for the most points ever scored in a 3-point contest (NBA or WNBA),
making all but two shots. Ionescu founded the SI20 Foundation that
aims to inspire kids to stay active through sport while building
relationships with their teammates to foster deeper community
connections. (Instagram: @sabrina_i and TikTok:
@sabrina_ionescu20)
Chiaka Ogbogu earned an Olympic gold medal in Tokyo in
2020 and has been a member of the US Women’s National Volleyball
Team since 2018. She has also played professionally in Italy,
Poland and Turkey. (Instagram: @chiaka11 and TikTok:
chiakaogbogu_)
Weightlifter Mattie Rogers is a four-time World
Weightlifting Championship silver medalist. She competed in the
2020 Olympics in Tokyo, was the 2020 Pan American Champion and
earned a silver medal at the 2022 IWF World Championships.
(Instagram: @mattierogersoly and TikTok: @mattierogerswl)
The “Face Set. Mind Set.” campaign will feature the four
athletes in photos and videos across Milani’s and the athletes’ own
social channels, including the Meta platforms and TikTok, as well
as on streaming TV platforms beginning mid-June 2024.
ABOUT MILANI COSMETICS
Milani was founded over 20 years ago with the passionate belief
that everyone should have the opportunity to own luxury beauty.
Based in Los Angeles, the brand continues to innovate for and with
its diverse community, relentlessly testing the limits of
high-quality makeup at affordable prices. Milani products are
developed with the best North American, European and South Korean
beauty labs using only the most luxurious formulas, rich pigments
and high-performance ingredients. By championing inclusivity,
self-expression and experimentation through makeup, the brand
continues to amass a devoted, multicultural following of artists,
change-makers and forward-thinking creators – Milani Makers™ – and
equips them with the accessible luxury they need to express their
authentic selves. All products are proudly cruelty-free and never
made with parabens, phthalates or formaldehyde. Milani Cosmetics.
Luxury that’s born inclusive, not exclusive.
Milani is available at retailers such as Ulta, Walmart, Target,
Walgreens and CVS and on Amazon and MilaniCosmetics.com.
Learn the latest from the brand and let Milani Makers inspire you
on Instagram and TikTok: @milanicosmetics.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619448328/en/
Media Contact: Alissa Heumann Berns Communications Group
aheumann@bcg-pr.com