Marigold™ Customers Great Clips and Great Wolf Resorts Take Home Loyalty360 Award Honors
June 20 2024 - 9:05AM
Marigold, the global leader in relationship marketing, today
congratulated customers, Great Clips and Great Wolf Resorts, for
receiving high honors at the 2024 Loyalty360 Awards based on
campaigns conducted using the Marigold platform. Loyalty360, the
association for customer loyalty, recognizes brands that drive
customer loyalty and successfully navigate today’s complex and
evolving landscape.
Great Clips tied for the highly coveted Platinum award in the
Creative Campaign and Communications category, and Great Wolf
Resorts received an Honorable Mention in Customer Loyalty
Strategy.
As finalists, both brands had the opportunity to share the
details of their respective campaigns, including the learnings,
successes and results with conference attendees, offering an
in-depth perspective on how they leveraged relationship marketing
to drive significant growth and long-term customer loyalty.
Great ClipsThe Great Clips campaign was a
unique collaboration that went from ideation to execution quickly.
In February, the Kawasaki ad launched the new RIDGE side X side
with a celebration of the iconic mullet haircut and Kawaski wanted
to see this iconic haircut sweep the nation the week leading up to
the Big Game. Great Clips, as the world’s largest salon brand, was
proud to partner with them to bring this to life.
The idea was to launch a landing page that offered free mullet
haircuts to the first 15,000 people who submitted a contact form,
promoted via social media posts mentioning the ad as motivation.
Great Clips, using Marigold Grow, had the landing page and
promotion functionality live in a matter of days to take advantage
of the ad’s pre-game airing. Demand far surpassed expectations and
Great Clips ran through its 15,000 coupons within the first several
hours. To extend the life of the campaign, Marigold helped the
company add on a $2-off offer coupon code to all who submitted
after the free giveaway limit was reached.
Between the organic engagement and the earned media coverage
about the offer, Great Clips converted a high percentage of
incoming traffic to email messaging subscribers. This allowed the
company to follow up with a more personalized approach to its email
marketing and communication efforts after the campaign was
over.
“What started as a great idea turned into an immediate,
real-time campaign with a dedicated landing page using Marigold’s
relationship marketing platform,” said Lisa Hake, Vice President of
Marketing and Communications at Great Clips. “Together, the teams
worked closely to make it happen within a few days. Because of
Marigold’s solution and support, we captured valuable real-time
insights. And when demand exceeded expectations, we were able to
keep the momentum going to ensure everyone could join the party.
It’s been a big win for Great Clips and a testament to how quickly
and easily it is to create highly personalized marketing campaigns
and engaging interactive experiences with Marigold.”
Great Wolf ResortsGreat Wolf Resorts leveraged
the Marigold Loyalty platform to introduce its first-ever loyalty
program — the Voyagers Club. Rather than a traditional tiered
loyalty program, Voyagers Club is designed so members earn 1 point
for every $10 spent across the entire folio, and redeem as a 1:1
model – a differentiator within the industry. No elite tiers or
charges for faster access.
Marigold helped bring the company’s vision to life in just a few
months, and shortly after launch the company added additional
benefits like bonus deals and friend referral rewards. In just 12
months, 1.7 million members joined the program, which helped drive
double-digit percentage growth in the company’s repeat rate, with
Voyager Club members accounting for nearly 40% of all bookings.
“The Voyagers Club program is a unique way to earn and use
points to experience everything Great Wolf has to offer,” said Dave
Van Saun, Vice President of CRM and Ancillary for Great Wolf
Resorts. “It’s not just about earning points, but engaging with
customers, learning who they are, and delivering tools that allow
them to have the best experience possible. The implementation and
growth of this program has helped our team make significant strides
in customer acquisition and has served as a major contributor to
increasing repeat rates.”
“We’d like to congratulate both Great Clips and Great Wolf
Resorts for the well-deserved recognition their respective
campaigns have received by not only the Loyalty360 Awards, but by
their peers in the marketing space,” said Micki Howl, Chief Revenue
Officer of Marigold. “It’s thanks to forward-looking, creative
initiatives like these that relationship marketing is making an
incredible impact for brands across all industries. We are proud to
have played a small part in helping bring their visions to
reality.”
About MarigoldMarigold is a global martech
leader focused on delivering relationship marketing solutions that
are helping over 40,000 brands and organizations worldwide to find
their customers, get to know them, and ultimately turn them into
superfans. The company offers industry-tailored martech, email and
loyalty solutions - Marigold Grow, Marigold Engage, and Marigold
Loyalty - that support the entire customer lifecycle and make it
easy for brands to create long-term relationships, build loyalty
and grow their businesses. Find out more at MeetMarigold.com.Follow
Marigold on LinkedIn.
Media Contacts:
Melissa HouriganFabric
Mediamelissa@fabricmedia.net 720-608-1919
Katie
PfisterMarigoldkpfister@meetmarigold.com 908-227-7267