MUMBAI,
India and DUBAI, UAE, June 20,
2024 /PRNewswire/ -- Airtel Africa, a leading telco group
with more than 150 million subscribers across 14 African countries,
has partnered with WebEngage, to drive its digital customer base
management.
Airtel is the second largest telecom service provider in
Africa, with more than 60 million
data users among a total of 150 million customers. Driven by a
vision of bridging the digital divide and driving financial
inclusion across Africa, Airtel
provides mobile money, entertainment, and digital services to all
its users.
The integrations will enable Airtel to monitor user service
activities in a highly personalized manner, while
retaining customers and improving engagement. This partnership will
expand to Airtel Money, Smart Cash in Nigeria, and Airtel TV, creating seamless and
personalized digital experiences across Web, App, in App, Meta,
Google, and traditional channels such as SMS and email.
Airtel Africa's Group Senior Vice President: Digital &
Product, Priya Thakoor, said,
"With a massive rollout completed within a three-month timeframe, WebEngage's
CDP is now observing more than 600 user actions across all 14
markets and consistently building an actionable digital profile
list. More than 30 highly personalized customer journeys are live,
engaging more than one million subscribers and resulting in over
30% conversions.
Our objective is to improve CLTV for every customer, with
highly targeted offerings across channels that meet their
individual needs. We have built a foundation of digital customer
base management with WebEngage for My Airtel app, driving customer
engagement and deeper product penetration into mobile money and
adjacent digital services. It must be stated that in all this we
ensure complete customer privacy."
Hetarth Patel, Vice President - Growth Markets (MEA,
Americas, APAC), WebEngage, said, "We are elated about this
partnership with Airtel Africa, to transform their customer value
management. With our advanced customer data platform, cutting-edge
analytics, generative AI, and personalized capabilities, we will
help them achieve 1:1 customer engagement on owned, paid media, and
digital channels. There are numerous use cases we have planned to
increase app usage, retain users on digital properties, and improve
CLTV. Our on-ground customer success teams, based in Nairobi and Dubai, will work hand-in-hand with
Airtel OpCos and Group to accelerate this execution."
The partnership reflects a broader digital transformation in the
telecom sector. Telcos are metamorphosing into TechCos by
partnering with innovative solution providers, like WebEngage.
Telecom companies' deep understanding of customers' non-linear
journeys and benchmarking of superior customer experiences across
channels, including traditional, digital, paid media, owned and
third party, are certainly helping them excel at digital
transformation.
WebEngage boasts unparalleled distinction in the MarTech (a
portmanteau of marketing and technology) SaaS domain globally, with
over 800 clients across retail, education, finance, food &
beverages, media & publications, and healthcare, among other
sectors. Its partnership with companies has yielded remarkable
outcomes in customer experiences, operational revenue, and digital
transformation. With Airtel Africa, WebEngage envisions a profound
impact, financially and socially.
Enquiries
Anand Vaidya | WebEngage
+91 99300 58087 | anand.vaidya@webengage.com
Satasha Praharaj | WebEngage
+91 91240 04777 | satasha.praharaj@webengage.com
About Airtel Africa
Airtel Africa is a leading provider of telecommunications and
mobile money services, with a presence in 14 countries in
Africa, primarily in East Africa and Central and West Africa.
Airtel Africa offers an integrated suite of telecommunications
solutions to its subscribers, including mobile voice and data
services as well as mobile money services, both nationally and
internationally.
The Group aims to continue providing a simple and intuitive
customer experience through streamlined customer journeys.
Visit www.airtel.africa
About WebEngage
WebEngage helps consumer brands engage and retain their
customers towards higher lifetime value and marketing ROI. The
product stack includes a robust customer data and analytics
platform — unifying data across silos, the best-in-class engagement
layer with a multi-channel journey builder and a personalization
engine that helps boost conversion for all channels, online,
offline, assisted, unassisted, 1st party and 3rd party
channels.
WebEngage pioneered a
CDP-powered and AI-driven Retention Marketing Platform in the
Emerging World. WebEngage Solutions and Services have helped
Category Leaders across Industries, Digital First Companies and
Legacy Enterprises to build a consistent customer profile, generate
actionable insights and execute Omni Channel Campaigns. WebEngage
has demonstrated consistent Net Incremental Revenues of up to 6–8%
for its customers and reduced customer churn by up to 40%.
WebEngage works with more than 800 brands, including global
leaders, such as Unilever, Sony, Ikea, Adani Group, and Cipla;
leading digital leaders, such as Goibibo, Wego, and Grow; leading
retail conglomerates, such as Shoppers Stop, BTC Holding, Jarir
Group's Imtiaz Al Arabia,
Abdul Latif Jameel, eXtra Stores, Al
Faisaliyah Group; and leading Telcos and Media, such as Du, Emtel,
and HT Media.
To learn more about WebEngage, please click:
https://webengage.com/
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SOURCE WebEngage