Infobip becomes the first platform to power Application-to-Person Rich Communication Services (A2P RCS) for North America
June 19 2024 - 7:00AM
Business Wire
Businesses and brands can now seamlessly
benefit from a powerful messaging channel to create more engaging
customer interactions.
Global communications platform Infobip is the first to offer A2P
RCS Messaging for North America through a new Application
Programming Interface (API). As pioneers in global omnichannel
communications, Infobip is leading the market with another
innovative solution.
An analysis of 473 billion interactions showed that consumers
continue to look for a deeper connection with the brands they buy
from, making more interactive messaging channels critical to a
brand's growth. Infobip’s RCS network gives mobile network
operators access to the necessary software to allow businesses to
reach customers through highly conversational interactions that
will help set brands apart from their competition.
As RCS use continues to grow worldwide, North American
businesses can now create customer experiences that SMS and MMS
formats do not offer, enhancing engagement and driving conversions.
Infobip’s API empowers businesses to reach customers in new ways
using branded multimedia messages that can include powerful visuals
and personalization on a reliable platform proven to improve
customer satisfaction, loyalty, and conversion. This powerful API
allows for easy integration with other cloud solutions, creating a
single omnichannel platform to connect RCS to the tools and
technology already in use.
“We expect RCS use to grow exponentially worldwide, and we are
proud to be the first platform in North America to power an A2P
solution that will allow our customers to give richer communication
that consumers demand from the brands they interact with,” said
Ethan Gustav, Group President for North America at Infobip.
Infobip’s platform allows customers to easily integrate RCS and
test the platform with less engineering effort and lower costs,
creating an omnichannel experience. Options include the Infobip RCS
portal and editor to send messages through a user interface without
integration. Additionally, Infobip customers can upgrade SMS and
MMS messages to RCS using existing API integrations. Infobip’s
platform seamlessly converts rich messaging channels into RCS,
making the transition easier. Lastly, a full suite of RCS
capabilities is already available to customers using the standalone
RCS API and Messages API.
About Infobip Infobip is a global cloud communications platform
that enables businesses to build connected experiences across all
stages of the customer journey. Accessed through a single platform,
Infobip’s omnichannel engagement, identity, user authentication,
and contact center solutions help businesses and partners overcome
the complexity of consumer communications to grow business and
increase loyalty. With over a decade of industry experience,
Infobip has expanded to 75+ offices globally. It offers natively
built technology with the capacity to reach over seven billion
mobile devices and ‘things’ in 6 continents connected to over
9,700+ connections of which 800+ are direct operator connections.
Infobip was established in 2006 and is led by its co-founders, CEO
Silvio Kutić, Roberto Kutić and Izabel Jelenić.
https://www.infobip.com
Recent award wins include:
- Infobip named to Fast Company’s Annual List of the World’s Most
Innovative Companies (March 2024)
- Infobip ranked as number one Communications Platform as a
Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report
from Metrigy (Dec 2023)
- Omdia Ranks Infobip as Leader for the second year running in
its CPaaS Universe Report (Nov 2023)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for
Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
- Infobip named a Leader in the IDC MarketScape: Worldwide
Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment
(May 2023)
- Infobip named a leader in the CPaaS Leaderboard, Juniper
Research (March 2024)
- Infobip named a leader in the CCaaS Leaderboard, Juniper
Research (Dec 2023)
- Infobip named a leader in the Juniper Customer Data Platform
Leaderboard Report (July 2023)
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version on businesswire.com: https://www.businesswire.com/news/home/20240619881671/en/
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