Sikich Announces Two New Strategic Marketing Communications Roles
June 18 2024 - 3:58PM
Business Wire
Sikich, a global technology-enabled professional services
company, today announced two strategic appointments in keeping with
its commitment to invest in marketing, communications and brand
resources to support rapid organizational growth. The company hired
Melanie Strah to lead global public relations and Kyle Adams was
promoted to head of The Agency, the marketing and communications
consultancy at Sikich.
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Melanie Strah, Global PR Director, Sikich
(Photo: Business Wire)
In the newly created role of Global PR lead, Strah will oversee
corporate reputation management, including media relations and
executive positioning. She brings over 20 years of experience
helping renowned global brands and innovative start-ups solve
complex communications challenges, tell stories and build
reputation.
Prior to joining Sikich, Strah held global leadership roles at
leading PR agencies FINN Partners, Weber Shandwick and Edelman,
where she helped build communications platforms and narratives for
clients across multiple industry sectors to help advance their
business goals. She earned a bachelor's degree in mass
communication/film studies from Miami University (Oxford, OH).
Under Adams’ leadership, The Agency will continue to help
clients tell captivating stories and build relationships with their
target audiences. From design and website development to media
relations and product launches, The Agency helps clients build
their brands, boost marketplace awareness and engage with their
customers and prospects. Adams previously led The Agency’s public
relations and communications team. He earned a bachelor's degree in
journalism from Northwestern University.
Chris Geier, Sikich CEO, states: “I have every confidence in
Melanie and Kyle and trust that, under their guidance, we’ll
continue to provide clients with excellent marketing and
communications counsel and amplify our brand to attract the best
talent and strong client partnerships. Kyle will lead The Agency in
providing best-in-class marketing and communications counsel to
clients while Melanie brings an impressive background and skillset
to help promote the Sikich brand amidst rapid growth.”
About Sikich
Sikich is a global company specializing in technology-enabled
professional services. With more than 1,900 employees, Sikich draws
on a diverse portfolio of technology solutions to deliver
transformative digital strategies. From corporations and
not-for-profits to state and local governments and federal
agencies, Sikich clients utilize a broad spectrum of services and
products to help them improve performance and achieve long-term,
strategic goals.
Sikich currently practices in an alternative practice structure
in accordance with the AICPA Professional Code of Conduct and
applicable law, regulations, and professional standards. Sikich CPA
LLC is a licensed CPA firm that provides audit and attest services
to its clients. Sikich LLC has a contractual arrangement with
Sikich CPA LLC under which Sikich LLC provides Sikich CPA LLC with
professional and support personnel and other services to support
Sikich CPA LLC’s performance of its professional services, and
Sikich CPA LLC shares certain client information with Sikich LLC
with respect to the provision of such services.
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Melanie Strah Sikich (773) 960-6809 melanie.strah@sikich.com