Pixalate Releases List of Mobile Apps With the Highest Invalid Traffic (IVT, Including Ad Fraud) in April 2024 Across Google, Apple App Stores: ‘YES Network’, ‘Polys Tiles’ Among Most Impacted
May 24 2024 - 11:03AM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the April 2024 Mobile Apps IVT Report
for the Apple App Store and Google Play Store. The series reveals
which mobile apps appear to be most impacted by invalid traffic
(IVT), including ad fraud, as measured by Pixalate. In April
2024, Pixalate analyzed over 385 thousand downloadable apps across
the Apple App Store and Google Play Store and over 31.8 billion
global open programmatic advertising impressions.The reports
highlight the five most common types of IVT that Pixalate observed
across both mobile app platforms during the study period, which are
as follows:
- Display Impression Fraud
(Sophisticated Outlier Activity*): Involves
impressions generated from the same browser or device at a
statistically significant inflated rate.
- Video Impression Fraud (Sophisticated
Outlier Activity*): Video ad impressions that are
generated from the same browser or device at a statistically
significant inflated rate.
- Masked IP (Manipulation/Falsification
of Location Related Attributes*): Involves video ad
impressions generated from the same browser or device at a
statistically significant inflated rate.
- Proxy (Invalid Proxy
Traffic*): The impression is from an intermediary proxy
device that manipulates traffic counts, passes nonhuman or invalid
traffic, or fails to comply with the protocol.
- High-Risk Device ID (Known Dangerous
or Fraudulent SIVT Sources*): The impression is from a
device ID flagged for a high risk of invalid traffic.
*( ) denotes IVT detection method per Media Rating Council (MRC)
Invalid Traffic Guidelines.Pixalate excluded spoofing from this
report, as spoofing requires different tactics to prevent it (e.g.,
blocking an app highly impacted by spoofing could lead to blocking
apps with real traffic attractive to buyers). See our Mobile App
Spoofing series for a list of apps most affected by the spoofing
IVT type.Learn more about Pixalate’s reported IVT types in our
Knowledge Base.Top Mobile Apps Impacted by IVT - April
2024Google Play Store Apps With the Highest Rates
of IVT - April 20241. Cooking Channel GO (28%)2. Cube
Puzzle (24%)3. British Movies & TV by Fawesome (21%)4. FXNOW:
Watch TV Live & On Demand (19%)5. NV.TV (17%)Apple App
Store Apps with the Highest Rates of IVT - April 20241.
Polys Tiles (50%)2. GlobaMusic Player (49%)3. 오락 - 만보기 잠금화면 뉴스 앱테크
(48%)4. LINE:ソリティア (48%)5. Puzzle Villa-HD Jigsaw Puzzles
(48%)Download the full list of top 20 mobile apps impacted
by IVT in April 2024.
- Google Play Store
- Apple App Store
About PixalatePixalate is a global platform for
privacy compliance, ad fraud prevention, and data intelligence in
the digital ad supply chain. Founded in 2012, Pixalate’s platform
is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
MRC-accredited for the detection and filtration of Sophisticated
Invalid Traffic (SIVT). www.pixalate.com
DisclaimerThe content of this press release,
and the Apps With the Highest IVT Reports (the "Report"), reflect
Pixalate's opinions with respect to factors that Pixalate believes
can be useful to the digital media industry. Pixalate’s opinions
are just that, opinions, which means that they are neither facts
nor guarantees. Pixalate is sharing this data not to impugn the
standing or reputation of any entity, person or app, but, instead,
to report findings and trends pertaining to programmatic
advertising activity in the time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com