Brand to deploy "Thirst Responders" to give
away over 300,000+ product samples
to local NGOs and at
community events
AUSTIN,
Texas, May 24, 2024 /PRNewswire/ -- The city of
Austin knows how to remain
effortlessly cool even as summer temperatures climb. That's why
DripDrop, the fast-growing electrolyte drink mix, is fueling
locals' penchant for fun and performance by making sure that
wherever there's a need to stay hydrated - whether it's
athletes giving their all out on the field, first responders
rushing to the aid of their community, or people staying on top of
their fitness game - the city of Austin is covered.
DripDrop is going all-in on Austin to make the case for fast
hydration.
DripDrop is going all-in on Austin to make the case for fast hydration.
This month, the brand is deploying "Thirst Responders,"
hand-selected brand ambassadors who are going to deliver the
fast-acting power of DripDrop, to events and hotspots throughout
the city. Powered by a mobile Hydration Station - the Thirst
Responders will be on hand providing samples of DripDrop at a
variety of locations each week.
As part of its foray into Austin, the brand is also unveiling new
billboards and transit ads throughout the city featuring the Gotta
Have My Drip creative which launched in March of this year.
The ads feature Peloton instructor Kirsten
Ferguson, who headlines the new brand campaign. DripDrop
also hosted its annual company meeting in Austin this month, which included a day of
service to give back to the community. DripDrop employees worked on
a project with Austin Parks Foundation to support clean-up efforts
at Onion Creek Park, and with Caritas to pack Care Kits (which
include DripDrop) for those in need.
"DripDrop was created by a doctor on a humanitarian aid mission,
and our origin story continues to guide everything we do to get
more people to see for themselves how fast DripDrop works, and how
great it tastes," said John Shea,
CMO of DripDrop. "We're sending our Thirst Responders to events
that bring people together to build community and have fun. Our
goal this summer is to keep our friends in Austin properly hydrated, and to support the
work of local organizations that are looking out for the city's
most vulnerable communities."
As a Public Benefit company, DripDrop advances its mission to
combat dehydration by providing in-kind product donations and
monetary aid to organizations that help people in need. In
Austin, DripDrop is partnering
with Habitat for Humanity to provide products at all of their
Austin builds in 2024.
Additionally, DripDrop is partnering with The Salvation Army Texas
Division, for the second year in a row, to provide in-kind
donations to support their efforts across the state throughout the
summer.
"The Salvation Army is grateful to DripDrop for their generous
support of our work during times of disaster and crisis. Providing
hydration and meals to those affected by the immediate impact of a
storm or disaster is an important part of our ministry and service.
Dehydration is a common challenge during disaster response,
affecting both survivors and first responders. The DripDrop sticks
have proved to be a great addition to the items and support we
provide," said Alvin Migues, The
Salvation Army Emergency Disaster Services Director, Texas.
The Dangers of Extreme Heat
Every year, more than
1,200 people in the U.S. die from extreme heat (Link: Centers for
Disease Control). According to the CDC, extreme heat is the leading
cause of weather-related death among Americans. Vulnerable people
like the elderly, children, and unhoused people are at heightened
risk of injury or death as temperatures reach dangerously high
levels. Proper hydration, and access to cooling stations, are
critical for staying safe during the summer months.
DripDrop is proud to support the work of local organizations who
are working to swiftly and effectively help communities in need
receive the care and support they need during summer, and
throughout the year.
The DripDrop® Difference
DripDrop provides superior
hydration that works 2 times faster and more effectively than water
alone. Its ORS (oral rehydration solution) science-based formula
activates a hydration shortcut, accelerating fluid and electrolyte
absorption. And unlike other electrolyte drink mixes, it tastes
great.
Its unique formula delivers fast hydration with 3 times more
sodium electrolytes and half the sugar of the leading sports drink,
plus essential vitamins for optimized daily hydration and
wellness.
What we're made of matters:
- 3X electrolytes vs. the leading sports drink
- ½ the sugar vs. the leading sports drink
- Optimal Sodium : Glucose Ratio for faster hydration
- Low Osmolarity to enable rapid absorption
- Contains Magnesium which supports optimal
rehydration
- Contains Zinc + Vitamin C for added immune support
DripDrop is available at DripDrop.com and at
Amazon.com as well as many retailers throughout the country.
About DripDrop®
DripDrop is an oral rehydration solution (ORS) invented by Dr.
Eduardo Dolhun while on life saving
humanitarian aid missions across the globe. It was created for fast
hydration in the most challenging circumstances where IVs were not
an option. DripDrop is a breakthrough in hydration, designed for
both speed and taste to deliver the fastest hydration possible, and
is trusted by doctors, firefighters, professional athletes, and the
U.S. Military. DripDrop provides fast hydration for exercise, heat,
performance, travel, sleep, and wellness. As a Public Benefit
Corporation, DripDrop is committed to defeating dehydration and
each purchase generates life-saving donations and hands-on support
across the globe. For more information, or to find a store that
carries DripDrop, visit www.dripdrop.com.
Media Contact: press@dripdrop.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/dripdrop-hydration-goes-all-in-on-austin-to-beat-summers-extreme-heat-302155176.html
SOURCE DripDrop