Iconic striker and the leading marketplace for
digital entertainment announce partnership, connecting the world of
online and offline sports
AMSTERDAM,
May 22,
2024 /PRNewswire/ -- G2A.COM,
the world's largest marketplace for digital
entertainment, is excited to announce a long-term partnership with
soccer star Robert Lewandowski.
The two-time Best FIFA Men's Player, FC Barcelona
striker, and the Polish National Team Captain is privately also a
fan of the gaming world, making him the perfect G2A.COM ambassador
to connect esports and physical sports.
Lewandowski is one of the greatest soccer players
of his time, winning trophies with FC Barcelona, Bayern Munich, and
Borussia Dortmund. Respected for both team and
individual successes, as well as the highest level of
professionalism on and off the field, Robert enjoys the recognition
of millions of fans worldwide. His determination,
passion, consistency, and family-driven values are strongly aligned
with G2A.COM's company ethos, therefore this partnership felt like
a natural step for both parties.
As the world's most trusted marketplace for
digital entertainment, G2A.COM has over 30 million users from 180
countries, where visitors can choose from more than 75,000 digital
offerings.
Joining forces with Lewandowski, a long-time
gamer, will take G2A.COM closer to accomplishing its mission to
bring faster and better digital adventures to everyone's fingertips
regardless of location, gender, age, and status.
"We are thrilled to start a long-term
partnership with Robert Lewandowski
and are excited about this new adventure," commented
Bartosz Skwarczek, Founder and
President of the Supervisory Board at G2A Capital Group.
"Research done among G2A.COM's users shows that online gamers
play sports in real life. To meet their needs, we combine online
and offline and collaborate with their idols, who also play games.
At the same time, our offer reflects that connection – on G2A.COM
you can find over 140 sports games. By combining offline and online
sports we are one step closer to our goal of synergizing digital
entertainment, which is what G2A.COM is all about. We are the "Gate
2 Adventure" to the digital world and the leaders in democratized
digital entertainment."
"Gaming and sports have a lot in common - both
are for everyone from any age or background," added
Skwarczek."Who could be a better ambassador for this connection
between the physical and digital world than Robert Lewandowski – a sports icon and also a
gamer. Robert is also a global role model for both older and
younger generations, which is in line with our company
values. I am confident that our partnership with Robert
is a perfect way to reach new audiences and deliver new thrills for
our users."
This recent partnership with Robert Lewandowski is part
of G2A.COM's long-term brand positioning strategy and
brand purpose, which is to open the Gate 2 Adventure into the
world of digital entertainment – video games, gift cards,
subscriptions, software, e-learning and more and make it accessible
to everyone. As a G2A.COM brand ambassador, Robert Lewandowski will be the face
of several global online and offline marketing campaigns
and brand activities like contests with amazing prizes, special
deals & exclusive content for users and more.
"I am glad that I will have the pleasure of
being the ambassador of the G2A.COM brand, which is the world's
leading platform for digital entertainment," shared Robert
Lewandowski "Gaming is one of the fastest-growing industries in the
world and I am very impressed by the position that G2A.COM has
built globally. Digital entertainment is already an integral part
of our lives, and as an athlete, but also as a gamer, I am curious
to see the development of the world of esports and gaming. I am
convinced that traditional sport and physical activity can not only
develop in parallel with the digital world, but also support each
other, and the G2A.COM activity on different fields of sports and
esports is a great example of this. These two activities have a lot
in common – they are about fun, emotions and availability for
everyone."
This partnership was formed with the
participation of RL Media – a media agency built on the foundation
of Robert Lewandowski and Group
One's cooperation. Its goal is to create the strongest Polish
brands by offering its clients crucial support in strategy, media,
communication, and e-commerce, supported by research and
technology. RL Media is a part of Serviceplan – a European
marketing communication giant.
Robert will join the portfolio of 1,000 G2A.COM
brand partnerships and ambassadors representing different
disciplines. The brand has always worked with influencers, from one
of the world's biggest YouTubers, PewDiePie, to athletes like F1
driver Dani Clos, drift drivers
Ruben Balanos, Piotr Więcek, Paweł
Korpuliński, and chess master Michał Kanarkiewicz, who runs
G2A.COM's Digital Chess Academy. G2A.COM has also recently
announced several sports partnerships, including partnerships with
Drift Masters Grand Prix series, NCAA athletes, and Aleksandra Miroslaw, the world champion in speed
climbing. The company has further exciting partnerships in the
pipeline, so stay tuned!
- Facebook
- Instagram
- LinkedIn
- Robert Lewandowski & G2A.COM
- G2A.COM
About G2A.COM
G2A.COM is the world's largest and most
trusted marketplace for digital entertainment, where more than 30
million people from 180 countries have purchased over 100 million
items. Users can choose from more than 75,000 digital offerings
including games, DLCs, in-game items, as well as non-gaming
items such as gift cards, subscriptions, software, or e-learning -
sold by sellers from all over the world. G2A.COM leads in online
security, awarded with the prestigious American CNP award alongside
companies such as Microsoft, Barclay's Bank, and First
Data.
G2A.COM has a long history of engagement in
esports, having hosted over 70 teams, 110 events, and invested over
$12 million to support this area. As
a pioneer in the gaming industry, the company developed more than
1,000 influencer partnerships.
Media Contact:
Nicole Brief,
nicole@carvecomms.com
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SOURCE G2A.COM