- Momentum 2030 North America plan defined by four key points:
- Electrification will advance with a blend of powertrains –
hybrid, plug-in hybrid, battery electric
- One new or completely refreshed vehicle to debut each year
between fiscal 2026 and fiscal 2030; new vehicles to be introduced
across more segments
- Dealer-count to increase to cover more sales markets across
the U.S.; new-design dealerships to be introduced
- Technology and innovation will be the hallmark of MMNA's
sales, marketing, and customer satisfaction processes
- MMNA reconfirms commitment to its dealer partners and the
dealership sales model
FRANKLIN, Tenn., May 16, 2024
/PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today
announced details of its forward-looking North American business
plan, dubbed "Mitsubishi Motors Momentum 2030", outlining business
and product plans that start immediately and run through
fiscal-year 2030. The plan was first revealed to the
company's dealer partners in a national dealer meeting in
Nashville, Tenn., on May 14, and was met with considerable enthusiasm
and excitement.
"Mitsubishi Motors is at a pivotal point in North America, charting a bold, clear and
attainable plan for our future success in the United States," said Mark Chaffin, MMNA president and CEO, of the
plan. "Back in 2018, we started to consider our path forward, and
that plan brought us a new headquarters location in Tennessee; new vehicle launches that led to
record Internet search results, sales records and brand successes;
and outstanding dealer partners winning customer satisfaction
awards. Momentum 2030 will build on that, setting the stage for new
powertrains and vehicles being introduced, new dealerships being
opened, and new technologies being developed to make the shopping
and ownership experience faster, easier and more enjoyable."
The path to Momentum 2030 is defined by four key points:
- A path to electrification
- A path to a renewed and expanded product line-up that will
strengthen Mitsubishi Motors in North
America
- A path to a modernized retail sales model
- A path to network expansion and sales growth
In revealing Momentum 2030 to the company's dealer partners,
Mark Chaffin discussed how MMNA will
continue its move toward vehicle electrification between now and
fiscal 2030, with a vehicle lineup powered by a selection of
advanced-technology internal combustion engines, hybrids, plug-in
hybrids and battery electrics.
Additionally, Chaffin announced the product highlights that will
define the company's showroom lineup going forward: two all-new
vehicles to debut into segments in which the company does not
currently compete, as well as a new or completely refreshed vehicle
to debut each year between fiscal 2026 and fiscal 2030. By fiscal
2030, MMNA's vehicle lineup in the U.S. will nearly double from
today's four vehicles.
A further benefit of Momentum 2030 also will be the boost to
Mitsubishi Motors' investment across North America in both people and production,
as some vehicles will be produced locally utilizing Alliance
assets.
MMNA will be a leader in industry change and evolution. The
modernized sales and service model is highlighted by future
developments that will see more technology introduced into the
sales process, as the brand's new customers skew younger and more
tech-savvy.
Looking to the future of the company's retail model, MMNA will
expand into new markets around the U.S. in which it does not
currently have a retail footprint, in order to make the company's
vehicles more accessible to more customers. This is expected to
bring an increase in the company's sales numbers between now and
2030. New retail concepts will define the future look and feel of
these new facilities.
Chaffin closed the recent dealer meeting by saying, "The next 10
years will be great for this brand. MMC is making a significant
investment to ensure our collective future. Momentum 2030 will
drive more sales, more service, more Mitsubishi vehicles on the
road and more Mitsubishi dealer partners around the country. Yes,
this is our time, Team Mitsubishi."
ABOUT MITSUBISHI MOTORS NORTH
AMERICA, INC.
Through a network of approximately 330
dealer partners across the United
States, Mitsubishi Motors North America, Inc. (MMNA) is
responsible for the sales, marketing and customer service of
Mitsubishi Motors vehicles in the U.S. In its recently announced
Midterm Plan – "Challenge 2025" – MMNA's parent company
Mitsubishi Motors Corporation (MMC) has committed to accelerating
its efforts toward a sustainable carbon-neutral future, setting
goals of 40 percent reduction in vehicle CO2 emissions and 50
percent reduction in operational CO2 emissions by 2030.
Additionally, MMC has set targets for global sales of electrified
vehicles at 50 percent by 2030 and 100 percent by 2035, leveraging
a blend of plug-in hybrids (PHEV), hybrids (HEV), and pure
electrics (BEV).
MMNA has its headquarters in Franklin,
Tennessee, as well as corporate operations in California, Georgia, Michigan, New
Jersey, and Florida.
For more information on Mitsubishi vehicles, please
visit media.mitsubishicars.com.
Contact
Jeremy
Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com, Mobile: 714-296-1402
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SOURCE Mitsubishi Motors North America, Inc.