SHANGHAI, May 16, 2024
/PRNewswire/ -- To mark the 8th China Brand
Day, outstanding companies from all over the country
gathered in Shanghai on
May 9 to participate in the 2024
Chinese Brands Global Communication Capacity Conference.
With the theme of "Brands Bring Better Future for the
World", the conference was jointly organized by the Brand Work
Office of Xinhua News Agency, the News Information Center of Xinhua
News Agency, and Xinhua News Agency Shanghai Branch.
Representatives from well-known domestic enterprises, government
departments, and academic institutions gathered together to share
the latest achievements in China's brand building and explore the
future path of international communication for Chinese brands.
During the conference, the Research Report on the Global
Communication Capacity of Chinese Brands (2024) was released. The
report was jointly compiled by the Brand Work Office of Xinhua News
Agency and the News Information Center of Xinhua News Agency, with
academic support from the Center for Communication and National
Governance at Fudan University. This report provides references for
high-quality global expansion of brands and tells the story of
Chinese brands effectively.
The event also unveiled outstanding global communication
brands in terms of comprehensive, sub-category and industrial
performances. Among them, Master Kong won the honor of New
Benchmarks in the Global Communication Power of Chinese Brands.
During the conference, Master Kong's boiled water product was also
designated as the official drinking water.
Gao Zhongxiu, director of Master Kong's brand image
project, delivered a presentation at the conference, pointing out
that in the new era of the Chinese nation's rise and development,
the company is undergoing a transformation from being a popular
Chinese product to becoming a well-known Chinese brand.
The company aims to establish its brand as a symbol of joyous
Chinese cuisine, and to make it a vibrant business card for
promoting Chinese culinary culture worldwide. As a national brand,
Master Kong is dedicated to promoting Chinese culinary culture as
its historical mission. Seeking to promote joyous food and happy
life, Master Kong strives to provide higher-quality food
experiences and contribute to a more fulfilling life for 1.4
billion Chinese.
Chinese culinary history has unfolded alongside the development
of Chinese civilization. In China, food is not just about
nourishment, it can be a story and a culture in itself. Noodles and
tea represent the essence of such culture. The rich history of
noodles is deeply embedded in the cultural DNA of the Chinese
nation, while the profound tea culture permeates almost every
corner of China.
According to Master Kong, exploring the unique noodle stories
and tea culture in China is an
essential part of building brand value. From the instant noodles of
braised artificial beef flavor to specialty noodles showcasing
regional flavors, from filling the gap in the tea beverage market
with the introduction of iced red tea to offering a variety of
seasonal tea drinks, the company has always stayed true to its
original intention in the process of product innovation. It is
deeply rooted in Chinese culinary culture and continuously brings
products with a distinctive "Chinese flavor" to Chinese and
even global consumers.
Looking ahead, Master Kong will pay more attention to the
inheritance and promotion of Chinese culture, bringing Chinese
cuisine to various parts of the world and making the world fall in
love with Chinese flavors, according to Gao.
At the same time, Master Kong will continue to fulfill its
social responsibilities with a sense of mission as a national
brand by adhering to the sustainable
and long-term development. It will continuously improve
the fully traceable food safety management system from the fields
to the dining table. The company aims to create a digitized,
intelligent, and low-carbon industrial chain, driving sustainable
development throughout the upstream and downstream sectors. In such
ways, the company will contribute Chinese experiences to
global sustainable development.
As more and more Chinese brands actively expand overseas and
strive to build globally recognized Chinese brands, global
communication has become the top priority for these brands,
according to experts. The new era has brought new requirements,
opportunities, and momentum for the development of Chinese brands.
Chinese companies, represented by Master Kong, are actively
cultivating new productive forces and exploring new paths to tell
the story of Chinese brands and better go global.
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SOURCE Master Kong