Innovating Practice Performance in Healthcare
BOISE,
Idaho, May 1, 2024 /PRNewswire/ -- Engage
Technologies and APX Platform have revealed their new brand
identity as Clarity Technologies. In uniting these two companies
and combining their product offerings into one unique platform, the
rebranding initiative underscores a commitment to improve
healthcare operations, placing their product, the Practice
Performance System, as the ultimate compliment to Electronic
Medical Record and Practice Management Systems.
Clarity Technologies is the creator of the
Practice Performance System, a new category of practice
software.
"When we merged Engage with APX Platform, it became very
clear that we had assembled the technologies and services necessary
to create a unique Practice Performance System that would bring
"clarity" to the complexities a healthcare provider faces when
trying to improve the performance of their practice and, at the
same time, help educate patients. At that point, the new name
became obvious." said C. Lloyd
Mahaffey, CEO & President.
Clarity Technologies is focused on removing ambiguity in
business to create a clear path towards a more profitable future
for medical and healthcare practices. This rebranding reaffirms the
mission to empower practices with advanced financial analytic
tools, on-demand training, effective business coaching and quality
patient education. The Clarity Practice Performance System will
continue to revolutionize revenue growth, patient retention, and
professional community development.
"Clarity is a word that we, as human beings, use in everyday
conversation. We meet to "get clarity", or we ask, "can you clarify
that for me"? It is in this spirit that our brand intention exists,
because the actual process of getting clarity involves removing
ambiguity. If we can remove ambiguity in your business, then we've
done our job to help you run a higher performing practice." said
Marcus Hackler, CMO &
CCO.
When Engage Technologies Group and APX Platform merged in early
2023, it paved the way for this brand. The rebranding to Clarity
Technologies signals more than a new name; it is the unification of
two brands, two companies, and two products under one distinct
vision and mission focused on practice optimization and patient
education.
Initial elements of Clarity Technologies brand evolution
include:
New Name: The new name represents the mission of the
company, to provide clarity for every aspect of a business
operations so practice owners and managers can turn challenges into
decisive action for sustained change.
New Logo: As a prominent representation of the company,
people and brand, the new logo is simple, fresh, and clean. The two
distinct elements signify the separation of one part from the
whole, the truth becoming clear. Additionally, nod to a spinning
globe reinforces that Clarity is now an international company with
markets in ten countries around the world.
New Brand Colors: Inspired by clear glacial lakes at the
end of a journey through mountains and valleys, the shades of deep
blue and teal represent a sense of clarity, open communication,
purpose, and expertise in the chaotic business world. The neutral
shades of off-white and taupe bring balance, while evoking
practicality. Finally, the bright blue and yellow provide striking
contrast, prompting action, movement, and energy.
New Brand Purpose Statement: We believe that clarity
leads to professional and personal fulfillment and growth. Inspired
by the transformative power of clarity, Clarity Technologies is
poised to help navigate healthcare practices through the
complexities of achieving profitability and efficiency.
About Clarity Technologies
Clarity Technologies is the creator of the Practice Performance
System, a new category of practice software designed to be used
alongside an EMR and PMS. This system provides access to on-demand
staff training, delivery of clinically accurate and engaging
patient education, insights into operational key performance
indicators, and guidance from a broad community of experts. With a
presence in six different healthcare sectors, operating in ten
different countries in partnerships with multiple Fortune 500
companies, Clarity Technologies provides a clear path to greater
profitability.
Explore the future of practice performance with Clarity
Technologies at clarityperformance.com.
Contact:
Cody Sauer
codys@clarityperformance.com
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SOURCE Clarity Technologies