Pixalate’s March 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Google Play Store: ‘Kik - Messaging & Chat App’ Leads in North America
April 30 2024 - 9:28AM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released March 2024 Global
Top Grossing Mobile Apps Report - Google Play Store.The report
includes estimates on top grossing mobile apps in open programmatic
advertising revenue by global region across the Google Play Store,
as measured by Pixalate. An Apple App Store version of this report
is also available.Regions examined include North America,
Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and
Latin America (LATAM). To compile this research, Pixalate’s data
science team Pixalate’s data science team analyzed over 26 billion
open programmatic ad impressions across over 8.1 million mobile
apps - including delisted apps - from the Google Play Store as of
March 2024.
Key Findings: Top Grossing Google Play Store
Apps
- APAC region’s top grossing mobile app in the
Google Play Store is ‘SnackVideo’
with an estimated $4M in open programmatic ad
spend earned in March 2024, followed by ‘Wynk Music: MP3,
Song, Podcast’ at $3M
- EMEA region’s top grossing mobile app in the
Google Play Store, ‘Words of Wonders: Crossword’,
earned an estimated $2M in open programmatic ad
spend in March, up from $809K in February
- ‘Kwai - download
& share video’ maintained their top spot grossing
LATAM in the Google Play Store in March, with an
estimated $2M in open programmatic ad spend earned in March, flat
to February 2024
- The top grossing app ‘Kik — Messaging
& Chat App’ in North America in the
Google Play Store earned an estimated $3M in open programmatic
advertising in March 2024, flat to February 2024
Top Grossing Google
Apps by Region in March
2024APAC
- ‘SnackVideo’: $4M estimated open programmatic ad revenue
- ‘Wynk Music: MP3, Song, Podcast’: $3M estimated open
programmatic ad revenue
- ‘Candy Crush Saga’: $3M estimated open programmatic ad
revenue
EMEA
- ‘Words of Wonders: Crossword’: $2M estimated open
programmatic ad revenue
- ‘Tumblr—Fandom, Art, Chaos’: $1M estimated open programmatic ad
revenue
- ‘Opera browser with AI’: $976M estimated open programmatic ad
revenue
LATAM
- ‘Kwai - download & share video’: $2M estimated open
programmatic ad revenue
- ‘Music Player & MP3:Lark Player’: $1M estimated open
programmatic ad revenue
- ‘Gangstar Vegas: World of Crime’: $1M estimated open
programmatic ad revenue
North America
- ‘Kik — Messaging & Chat App’: $3M estimated open
programmatic ad revenue
- ‘Tumblr—Fandom, Art, Chaos’: $3M estimated open programmatic ad
revenue
- ‘Words with Friends Word Puzzle’: $2M estimated open
programmatic ad revenue
Download a complimentary copy of each report today:
- Top Grossing Apps on Google Play Store
- Top Grossing Apps on Apple App Store
About PixalatePixalate is a global
market-leading ad fraud protection, privacy, and compliance
analytics platform. Pixalate works 24/7 to guard your reputation
and grow your media value by offering the only system of
coordinated solutions across display, app, video, and for
the detection and elimination of ad fraud. Pixalate is an
MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising.
www.pixalate.comDisclaimer
The content of this press release, and the Top Grossing Mobile
Apps (the “Report”), reflect Pixalate's opinions with respect to
factors that Pixalate believes can be useful to the digital media
industry. Pixalate's opinions are just that, opinions, which means
that they are neither facts nor guarantees. Pixalate is sharing
this data not to impugn the standing or reputation of any entity,
person or app, but, instead, to report findings and trends
pertaining to programmatic advertising activity across CTV in the
time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com