Naples Soap Company to Launch New Sensitive Skincare Line for High Demand $41 Billion Market
April 30 2024 - 8:45AM
Business Wire
Grow Beautii Line expected to boost
Company’s wholesale business into major retailers across the U.S.
and internationally
Naples Soap Company, Inc. (OTCQB: NASO), (“the Company”), a
pioneering health and wellness brand that offers premium-quality
skin and hair care products throughout the United States, today
announced the upcoming launch of Grow Beautii, a new line of skin
care products formulated and designed specifically for users with
sensitive skin. The Grow Beautii line is set to serve an unmet
segment of the rapidly growing $41 billion global sensitive skin
care products market.
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Grow Beautii, a new line of skin care
products formulated and designed specifically for users with
sensitive skin is slated to launch in the fourth quarter of 2024.
The Grow Beautii line will include mild cleaners and soothing
moisturizers specially formulated for users of all ages with skin
conditions. Product formulas will focus heavily on premium all
natural ingredients proven to soothe the skin including goat’s
milk, coconut oil, sea salt, witch hazel, and aloe vera. (Photo:
Business Wire)
Slated for launch in the fourth quarter of 2024, Grow Beautii
will include mild cleaners and soothing moisturizers specially
formulated for users of all ages with skin conditions. Product
formulas will focus heavily on premium all natural ingredients
proven to soothe the skin including goat’s milk, coconut oil, sea
salt, witch hazel, and aloe vera.
Naples Soap Company’s wholesale business, which has historically
served the boutique and hospitality market, is set for a major
strategic shift to create and distribute new product lines into
major national retail chains including specialty beauty stores,
department stores, big box stores, and pharmacies. Grow Beautii is
expected to anchor this wholesale growth initiative and will also
be available at Naples Soap Company’s physical stores, at
www.naplessoap.com, and other direct to consumer digital marketing
channels.
While there is a wide selection of products for sensitive skin
in the over-the-counter pharmacy segment that are medicinally
oriented and packaged, and there are numerous high-end skin care
lines for sensitive skin, the Grow Beautii line will cater to the
under-served and broadest segment of the consumer market that seeks
high quality, affordable, gentle, appealing beauty and self-care
products specifically for sensitive skin.
“Creating self care and beauty products for sensitive skin is in
our DNA at Naples Soap Company. Having personally struggled with
and suffered from eczema and psoriasis, I tried countless
dermatological prescriptions and over-the-counter skin care
products to relieve my symptoms. This personal journey is what
inspired me to create and grow my own skin care line,” said Deanna
Wallin, Founder & CEO of Naples Soap Company.
“We are very excited to launch Grow Beautii through our
broadening wholesale distribution channels, and we believe this
will have a significant impact on our Company’s national reach and
growth momentum,” Wallin concluded.
Growth in the sensitive skin care market is driven by a sharp
rise in people with skin sensitives combined with consumer
awareness around the importance of using gentle hypoallergenic
products. A recent study reported by Dermatology Times revealed
that 71% of adults identify as having sensitive skin, marking a 55%
increase over the past two decades. Participants in the study cited
stress and product ingredients as the main causes of the majority
of their skin reactions. According to the Cleveland Clinic, over 31
million Americans suffer from eczema, and the American Academy of
Dermatology Association estimates 16 million Americans between the
ages of 30 and 60 suffer from rosacea.
About Naples Soap Company, Inc.
Founded in 2009 by Deanna Wallin, Naples Soap Company is a
supplier of more than 400 bath, body and personal care products.
Products are sold at the Company’s 13 retail locations in Florida.
Naples Soap Company products are sold online from the Company’s
website at www.naplessoap.com, through other DTC
(direct-to-consumer) channels such as Amazon.com and in more than
300 boutiques, spas and stores throughout the United States via the
Company’s wholesale division. For more information about Naples
Soap Company, visit ir.naplessoap.com.
Forward-Looking Statements
This release includes certain statements that are
"forward-looking statements.” All statements in this release, other
than statements of historical fact, that address events or
developments that are expected to occur, are forward-looking
statements. Forward-looking statements are generally, but not
always, identified by the words like “anticipate,” “believe,”
“expect,” “intend,” “plan,” “will” and variations of the same.
Although we believe the expectations expressed in such
forward-looking statements are based on reasonable assumptions,
such statements are not guarantees of future performance and actual
results may differ materially from those in the forward-looking
statements. Factors that could cause the actual results to differ
materially from those in forward-looking statements include our
need to obtain additional capital or financing to support our
business plans, which may not be available on acceptable terms or
at all, market prices, competition, risks inherent in the
development and launch of potential products and in new market
segments, risks relating to the establishment and maintenance of
relationships with athletes, celebrities and influencers, and
general economic, market or business conditions. Investors are
cautioned that any such statements are not guarantees of future
performance and actual results or developments may differ
materially from those projected in the forward-looking statements.
Forward-looking statements are based on the beliefs, estimates and
opinions of Naples Soap Company’s management on the date the
statements are made. Except as required by applicable securities
laws, Naples Soap Company undertakes no obligation to update these
forward-looking statements in the event that management's beliefs,
estimates or opinions, or other factors, should change.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430706613/en/
Deanna Wallin, CEO & Founder, Naples Soap Company, (239)
325-8263, investorrelations@naplessoap.com