BEIJING, April 30,
2024 /PRNewswire/ -- During the highly-anticipated
2024 Beijing Auto Show, JETOUR, the leading Chinese SUV brand
renowned for its rapid growth and deep commitment to serve the
travel segment through its 'Travel+' philosophy,
unveiled a broadened strategic partnership with the premier global
media Discovery Channel.
This collaboration is a testament to JETOUR's alignment with
emerging corporate trends, such as the integration of ESG
principles, reflecting the brand's dedication to societal values
and sustainable development. The partnership is designed to foster
compelling narratives that embrace global exploration,
conservation, and social-driven storytelling, propelling the
'Travel+' concept into groundbreaking territories
and emphasizing JETOUR's unwavering commitment to responsible
exploration and the inherent pleasures of discovery.
The partnership's strategic overview was briefly highlighted,
noting a previous joint endeavor in 2023 that took JETOUR and the
Discovery Channel to Patagonia for a meteorite search, alongside a
South American astronomy professor. The expanded agreement for 2024
will encompass a diverse range of initiatives, including content
production, environmental conscious actions, branding, and
lifestyle product development. This will intensify the melding of
Discovery's exploratory spirit with JETOUR's 'Travel+'
philosophy on an international stage.
Industry perspectives indicate that ESG is rapidly becoming a
way for companies to express their societal value. According to
S&P Global's 2023 ESG Trends report, 90% of public companies
now issue ESG reports, up from 20% in 2010, showing that businesses
are now integrating ESG frameworks into their operations to enhance
their social footprint and market positioning. JETOUR's ESG
activities reflects its active contributes to social and
environmental causes through its strategic partnerships and
corporate practices.
The upcoming year will see the partnership take on a new
challenge, focusing on cheetah conservation in the Namibian
savanna. With the global cheetah population facing critical
endangerment, this initiative seeks to elevate public consciousness
and gather support for these magnificent creatures. World-renowned
explorer Hazen and Dr. Laurie Marker
of the Cheetah Conservation Fund will leverage their expertise to
expand the project's impact.
"This alliance is more than just a business endeavor; it is a
convergence of shared values and vision, " Li Xueyong, President of
JETOUR Auto, addressed the signing of the partnership with
Discovery. "Together with Discovery, we are embarking on a journey
that transcends traditional boundaries and leads us towards a
future where travel and conservation coexist seamlessly. We believe
that integrating ESG into our core business strategy is not just
responsible—it's vital for crafting stories that resonate with our
audience and for building a legacy that future generations will be
proud of."
Vikram Channa, Warner Bros.
Discovery's Vice President, remarked at the global
press conference, "Discovery captures the essence of the world
through compelling imagery; JETOUR turns those visions into reality
through immersive travel experiences. Together, we are dedicated to
fostering inspiration and safeguarding our planet's splendor,
weaving new narratives of coexistence between humankind and the
environment."
Having established a presence in over 50 countries and regions,
including the Middle East,
Africa, Central and South America, and the Asia Pacific, JETOUR has garnered a reputation
for producing sturdy and bold SUVs. With more than 1.1 million
vehicles owned and a passionate community of over 45 million fans
worldwide, the brand has become a symbol of the adventurous spirit
that drives global explorers.
By embracing the 'Travel+' philosophy, JETOUR
continues to inspire intrepid exploration, mirroring the robust and
spirited essence of its vehicles. This ongoing collaboration with
the Discovery Channel is not just about delivering captivating
content to global audiences; it's also about reinforcing the
brands' mutual pledge to promote global consciousness and
environmental guardianship, further illustrating the importance of
ESG in shaping a sustainable future for travel, exploration, and
the broader corporate landscape.
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SOURCE Jetour