DUBAI, UAE, April 25, 2024 /PRNewswire/ -- ENOC Group, a
leading integrated global energy player, has appointed the
innovative technology loyalty partner, Loyyal, to integrate Access
Point, their self-service platform, into the Group's rewards
programme. This move will revolutionize the 'YES' rewards program,
allowing members to seamlessly earn and redeem points across a vast
network of merchants, powered by Loyyal's cutting-edge blockchain
technology. With over 500 businesses in Loyyal's partner network,
members can expect unparalleled flexibility and convenience in
earning and redeeming rewards.
His Excellency Saif Humaid Al Falasi, Group CEO,
ENOC, said: "ENOC Group launched its 'YES' rewards
programme to provide customers with added value and incentives on
their purchases across our vast network. This relationship with
Loyyal underpins our commitment to collaborating with like-minded
partners to improve our offerings. We will continue to put our
customers first as we seek to enhance the overall customer
experience."
Loyyal CEO, Ashish Kumar
Singh, said: "Loyyal is committed to disrupt
loyalty industry with smart usage of new technologies such as
Blockchain. Using Loyyal's flagship product – Access Point, ENOC's
YES Program shall be empowered with organically expanding partner
network and extensive ecosystem for users to cherish wide spectrum
of loyalty benefits by earning and redeeming across new
channels"
The 'YES' rewards programme provides customers with fast rewards
via the state-of-the-art mobile application. Customers may earn and
redeem points instantly on every purchase by downloading the 'YES'
app, which works across all ENOC locations, including ENOC service
stations, ZOOM, AutoPro, Tasjeel, and more.
Additionally, the awards programme enables customers to save
money on dining, beauty, health and wellness, and getaways. The
'YES' app is available in the App Store for iOS and Google Play for
Android devices. It is also available on the Huawei app gallery,
providing convenience to all users.
This partnership not only improves customer engagement but also
streamlines operations, reducing contracting processes and
increasing productivity. Members can now enjoy a seamless rewards
experience, powered by the innovative capabilities of blockchain
technology.
About Loyyal
Loyyal revolutionizes loyalty programs through its universal
platform, integrating blockchain and smart contract technology.
With over eight years of experience, Loyyal has established itself
as a leader in the loyalty industry, driving innovation and
transformation. Loyyal's mission is to redefine loyalty programs by
leveraging blockchain to unlock incremental revenue within loyalty
ecosystems while creating seamless, transparent, and rewarding
experiences for both businesses and consumers. The company's
dedication to innovation and commitment to addressing the evolving
demands of the loyalty sector set it apart. Loyyal's platform,
Access Point, has been designed specifically to transform loyalty
programs by championing smart business processes to increase growth
opportunities and deliver more engaging member experiences and
customer journeys. Today, Loyyal's solutions bring time and cost
savings in partner onboarding, network expansion, and multi-partner
tactical campaigns. Tomorrow, Loyyal envisions fully controlled
value interoperability, empowering clients to operate highly
profitable loyalty programs at lower costs. As Loyyal expands its
reach into new markets, including the Middle East, it remains committed to its
vision of transforming the loyalty landscape globally. For more
information, visit www.loyyal.com.
About ENOC Group:
ENOC Group is a leading integrated global energy player and a
wholly owned entity of the Government of Dubai that is integral to the Emirate's
success. ENOC owns and operates assets in the fields of exploration
& production, supply & operations, terminals, fuel retail,
aviation fuel and petroleum products for commercial &
industrial use. The Group's general business operations include
automotive services, non-fuel F&B retail and fabrication
services. Servicing thousands of customers in over 60 markets, the
Group employs a multi-national workforce of over 12,500 employees
and is deploying its world-class customer service, latest
innovations, and technologies as well as best practices to empower
the UAE's social and economic development. For further information,
please visit: www.enoc.com.
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