Bombardier, the worldwide leader in business aviation, today
unveiled a new brand identity anchored by the evolution of the
company’s logo. As Bombardier successfully moves forward as a
company with a sole focus on designing, building and servicing the
world’s best business jets, the new brand identity will reinforce
and propel the company’s unique approach to its customers and
stakeholders—putting people at the centre and instilling a
one-of-a-kind sense of family.
Bombardier has established itself as a world leader in business
aviation building on the pillars of its smooth-flying business jet
portfolio, freshly expanded worldwide service network and a
successful, growing Bombardier Defense team. Throughout its
industry-defining history, Bombardier has maintained its bold
innovative spirit while remaining true to its entrepreneurial roots
and family values. The new brand identity reflects the success of
Bombardier’s passionate and talented teams, who set the standard
when it comes to delivering the highest performing jets and
world-class service to their clients around the world.
“Today is a historic moment for more than 18,000 incredibly
talented and passionate Bombardier team members. Our iconic company
is looking forward with confidence and an innovative spirit, two
notions captured elegantly in our new logo and brand evolution,”
said Éric Martel, President and CEO, Bombardier. “Our clients
worldwide are leaders who shape the world and who expect us to
deliver a truly memorable experience. When asking them what sets
Bombardier apart, the notion of ‘like family’ comes back time and
again as a true differentiator."
Martel added: “Finally, Bombardier would not be where it is
today without the best people. They are true masters of their
craft, bridging some of the world’s most complex technology with a
highly personal and passionate approach to aircraft interior
artistry, defense modifications, 24-7 services and much more. Our
new company brand honours these highest standards our people
themselves have set for our industry.”
A new logo, inspired by innovation and
heritage
The new Bombardier logo celebrates the company’s successful
shift toward building, designing, servicing and modifying the
world’s best jets. The symbol itself, the Bombardier Mach, features
the silhouette of an aircraft breaking the sound barrier—an ode to
the ambition and innovative spirit of Bombardier’s talented
people—while the strokes of wind over an aircraft reference the
company’s deeply rooted heritage and the Learjet brand’s storied
winglet iconography.
“This evolved brand is a catalyst for Bombardier to
differentiate itself as a global leader, not just amongst aerospace
and defense peers, but proudly with the world’s leading
inspirational brands,” said Ève Laurier, Vice President,
Communications, Marketing and Public Affairs, Bombardier. “Our
brand has been crafted to coherently tie notions of our heritage
and precision-driven engineering. The brand describes our future,
in which we will express a heightened sophistication of our
technology, how our employees master their craft and, above all,
the customer experience.”
Laurier added: “Bombardier’s new impactful logo echoes the pride
and passion we all have for our industry and will further be
supported by a suite of evocative imagery featuring Bombardier’s
own team members at the peak of their respective craft. Their work
to elevate performance and sustainability in business aviation,
services and defense continues to redefine the industry.”
Fusing technology with the notions of customer experience and
sophistication is further reflected in the bespoke typeface
leveraged by the new logo. The typeface is both modern and refined
with subtle serifs that connect to the language of the symbol and
highlight Bombardier’s passion for precision.
Forward-looking, forward-thinking
The Bombardier Global 8000* aircraft is a key example of this.
This “flagship of a new era” is set to enter service in the second
half of 2025(1) as the ultimate all-in-one jet, delivering the
fastest speed, longest range and the smoothest ride in the
industry. In parallel, Bombardier has further taken the lead on the
future of aircraft design with the EcoJet research project, a
groundbreaking initiative that leverages the blended-wing-body
aircraft configuration to reduce emissions by up to 50%(1).
Bombardier Defense will also carry forward its mission as a
flexible and reliable ally to worldwide governments and militaries.
The group will continue operating under the Bombardier Defense
flag, offering innovative capabilities equipped on aircraft such as
the Bombardier Global 6500, which are changing what is possible in
the surveillance, reconnaissance and multi-mission spaces, and
more.
About Bombardier
At Bombardier (BBD-B.TO), we design, build, modify and maintain
the world’s best-performing aircraft for the world’s most
discerning people and businesses, governments and militaries. That
means not simply exceeding standards, but understanding customers
well enough to anticipate their unspoken needs.
For them, we are committed to pioneering the future of
aviation—innovating to make flying more reliable, efficient and
sustainable. And we are passionate about delivering unrivaled
craftsmanship and care, giving our customers greater confidence and
the elevated experience they deserve and expect. Because people who
shape the world will always need the most productive and
responsible ways to move through it.
Bombardier customers operate a fleet of approximately 5,000
aircraft, supported by a vast network of Bombardier team members
worldwide and 10 service facilities across six countries.
Bombardier’s performance-leading jets are proudly manufactured in
aerostructure, assembly and completion facilities in Canada, the
United States and Mexico.
For Information
For corporate news and information, including Bombardier’s
Environmental, Social and Governance report, as well as the
company’s plans to cover all its flight operations with a
Sustainable Aviation Fuel (SAF) blend utilizing the Book and Claim
system visit bombardier.com.
Learn more about Bombardier’s new brand on this new dedicated
web page. Follow us on X @Bombardier.
Media Resources Bombardier General Contact
WebformBombardier Media Kit
Mark Masluch +1-514-855-7167
mark.masluch@aero.bombardier.com
Bombardier, Learjet, Global, Global 6500 and Global 8000 are
registered or unregistered trademarks of Bombardier Inc. or its
subsidiaries. *The Global 8000 aircraft is currently under
development and remains to be finalized and certified. It is
expected to enter into service in 2025. All specifications and data
are approximate and may change without notice and are subject to
certain operating rules, assumptions and conditions. (1)
Forward-looking statement based on current expectations. By their
nature, forward-looking statements require the Corporation to make
assumptions and are subject to important known and unknown risks
and uncertainties, which may cause actual results in future periods
to differ materially from those set forth in the forward-looking
statements. Please refer to the “Forward-Looking Statements”
disclaimer contained in Bombardier Inc.’s most recently published
financial report for additional details.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/42ae3e16-0781-44ca-a524-24448b5b145e