BOSTON, April 23,
2024 /PRNewswire/ -- Millwright Holdings, today
announced that Crystal Woody will
lead Actual Agency, its integrated communications agency
specializing in transforming B2B narratives into critical business
outcomes, as Managing Director. She brings two decades of
strategic communications experience in various sectors, including
B2B tech, data and analytics, security, AI, SaaS, Martech, and
Fintech. Her extensive expertise positions her to drive the agency
and its clients toward significant growth and success.
"Crystal has made a profoundly positive
impact on our team and our clients," said Erin Vadala, Group President and CCO.
Woody will take charge of all aspects of agency operations,
guiding client success, nurturing team leadership, and leading
business development initiatives. Her appointment highlights Actual
Agency's steadfast dedication to providing exemplary service and
achieving client outcomes.
She formerly led global communications for
Privitar (acquired by Informatica in June 2023), where she played a pivotal role in
the company's go-to-market strategy and driving narrative as it
evolved from a data privacy software vendor to a leading data
security platform provider. While there she managed corporate
communications, media relations, executive visibility, influencer
engagement, content marketing, and social media strategy and
execution.
Previously, Woody served as VP of Strategic Communications at
Carlton PR & Marketing, and also served as a key leader within
the corporate communications team at Constant Contact, a pioneer in
online marketing. During her tenure, Woody spearheaded initiatives
that propelled brand awareness beyond the company's foundational
email marketing domain and expanded its thought leadership
influence internationally.
"Crystal has made a profoundly positive impact on our team and
our clients," said Erin Vadala,
Group President and Chief Client Officer at Millwright Holdings.
"Under her leadership, we are certain that Actual Agency will not
only maintain, but enhance its excellence in driving outstanding
results for our clients."
Woody is a graduate of Simmons University with studies in PR /
Marketing Communications and Spanish.
About Actual Agency (a Millwright Agency)
Actual
Agency is a boutique strategic communications firm that employs
data-backed strategies to build integrated communications programs
designed to reduce buyer decision risk, and with deep expertise
across B2B enterprise technologies: AI, data, security, fintech,
SaaS, professional services, and more. The firm takes a demand-gen
approach to communications, integrating PR, content, social media,
and digital marketing to help clients obtain an unfair advantage.
Actual Agency services North
America with teams in Boston, New
York, NY, Portland,
OR, Washington, DC.
www.actual.agency.
Media Contact:
Erin Vadala
erin.vadala@millwrightholdings.com
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SOURCE Millwright Holdings