MINNEAPOLIS, April 18,
2024 /PRNewswire/ -- Today, SixSpeed, an independent
creative marketing agency, announced that it has acquired KC Truth,
a longstanding Minneapolis media
and creative agency. The addition of KC Truth brings expanded
integrated services, including robust media strategy and global
placement capabilities.
SixSpeed specializes in turning insights into calculated risks
that make brands impossible to imitate. Their campaigns,
creative, content and experiential expertise have pushed brands
including Polaris, Red Bull,
Titleist, Target, Knipex, Club Car, Dan-O's Seasoning to defy the
conventions of their categories.
KC Truth complements SixSpeed's deep experience and natural
desire to push the creative envelope with integrated services,
seamlessly blending strategy, creative, and media. Founded by
Sue Kruskopf, one of the first—and
one of the longest-tenured female owners in the Twin Cities, the agency has a 35+ year
legacy of award-winning work for brands like 3M, Cargill, Twin Cities Orthopedics, Minnesota
Public Radio, and University of St.
Thomas. The acquisition timing coincided with Kruskopf's
desire to begin moving away from the day-to-day operations to focus
on other areas of business.
"I'm so proud of the culture we've created at KC Truth and the
remarkable work we've done for our clients over these many years,"
expressed Kruskopf. "Helping ambitious brands challenge the status
quo to stand out is a core belief we share with SixSpeed.
Harnessing our combined strengths in media and creative made sense.
This is only the beginning."
With the acquisition, SixSpeed will be able to provide a new
level of integrated media and creative services to current clients
and prospective partners. SixSpeed CEO Kevin Reilly was bullish on the agency's
future,
"Since regaining our independent agency status last year, we
have been aggressively looking for opportunities to expand our
capabilities in service of our clients. Adding the combined
creative and media services of KC Truth to SixSpeed is a huge win
for us and our clients," shared Reilly. "The culture Sue has built
over the last 35 years was a seamless match for our group, so this
just made a lot of sense. We are beyond excited to see what we can
do going forward together."
SixSpeed's relentless innovation exceeds current and potential
client expectations with the additional boundary-pushing strategies
and creative minds that come with this next iteration of integrated
service. To be what others can't, you have to do what they won't.
For brands and people ready to do more, visit sixspeed.com.
ABOUT SIXSPEED
SixSpeed is an independent creative
marketing agency in Minneapolis
that specializes in making the world's most adventurous brands
impossible to imitate. For over 15 years they have led
award-winning global work for Fortune 500 brands across campaigns,
content, and experiential workstreams. For more information, visit
www.sixspeed.com
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SOURCE SixSpeed