DUBAI, UAE, March 28,
2024 /PRNewswire/ -- GymNation, the homegrown UAE
fitness brand, has today announced that due to unprecedented
growth, it is reaching capacity across its 12 UAE gym locations and
diversifying into a new market, brewing up a storm with the launch
of its first-ever branded coffee shop.
By creating weighted coffee cups and utensils that double as
dumbbells, The Daily Grind Fit-Café™ aims to promote active
lifestyles by turning every sip and every bite into a rep. Other
features include a queuing system that pushes you to run while you
wait and espresso's that require some pulling power to grind down
fresh coffee beans.
Loren Holland, Founder and
CEO, GymNation said, "GymNation launched because we felt for
too long UAE residents had been overcharged for substandard gym
facilities. We've now grown to 12 locations, with twelve more in
fit-out and over 65,000 members, becoming the UAE's largest gym.
However, as we continue on our ambition to make going to the
gym less intimidating, more affordable, accessible,
and fun for everyone we are reaching the limits of our ability
to take on new members."
"Core to GymNation's DNA is to challenge tradition and coffee is
ripe for disruption with the UAE's coffee sector expected to grow
to over $325m by 2028*. The Daily
Grind café will do for coffee culture what GymNation has done for
health and wellness. Some might think this is a tall order, but
we're serious about giving this our best shot. It's a frothy
market, but as we have done with the gym industry, we are ready to
roast the competition by making even going for a coffee an
opportunity to stay active and improve health and well-being, with
the world's first-ever Fit-Café concept™," he continued.
GymNation is offering unlimited free coffee for 1 year to the
first 100 people to register on
https://gymnation.com/coffee
About GymNation
GymNation is the region's leading gym
operator with 12 UAE locations and 65,000 members, GymNation aims
to become the largest gym chain across the GCC with further
expansion planned across the region including Saudi Arabia, Qatar, Bahrain, and Kuwait.
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SOURCE GymNation