MIAMI, June 16,
2022 /PRNewswire/ -- SLUSHY is a social commerce
platform built for professional creators who want unrivaled
creative freedom and robust engagement tools. Launching in
the United States today, SLUSHY is
currently an invite-only creator platform, where anyone can
consume, but only those invited can create.
PROBLEM
Today more than ever, creators are growing tired of existing
social platforms and their limited monetization options, unclear
guidelines, undefined account bans, and overall lack of
transparency.
"Imagine waking up to find five years of hard work and your
entire audience of over 6 million people taken away from you. No
explanation provided, nor any means of recovery. That happened to
me on Instagram and continues to happen to many other creators too.
There's been major demand for a platform where creators have full
freedom on how to monetize their content. I couldn't find one so I
decided to help build one that I would be proud to be a part
of" - Julia Rose,
Co-Founder, and Head of Talent, SLUSHY.
Creators have lacked a safe space to post whatever they want,
they need a platform and revenue model free of the stigma and poor
assumptions associated with subscription content. As brand deals,
shadow banning, account deletions, and limited support continue to
restrict creative freedom, creators need more.
"In my previous role at Tinder, stigma was something we
battled with daily, as young people didn't want to meet each other
online. At SLUSHY we face similar challenges with the negative
stigma surrounding paywall subscriptions, which are often
associated with adult content. SLUSHY arrives to offer an
alternative, and give any creator the chance to earn through that
proven model. Our invite-only mechanism ensures quality control
from day one, we've built this for professional creators, with
serious business intent" - Josh
Metz, Co-Founder and CMO, SLUSHY
In a market where existing solutions fall short of creators'
demands, SLUSHY provides a fresh solution creators can be proud of,
one that prioritizes their monetization, support, and management
needs.
SOLUTION
Created by David Gross and
Fred Spivock, SLUSHY's founding team
is rounded out by former Head of Marketing at Tinder, Josh Metz and SHAGMAG founder, Julia Rose. Raising $3.5
million from a host of celebrities, tech founders and VC
firms, such as John Oringer (Former
CEO, Shutterstock), Sean Rad
(Co-Founder and former CEO, Tinder, Inc.), Drew Taggart and Alex
Pall (Mantis VC - The Chainsmokers), Austin Rosen (CEO, Electric Feel Entertainment),
Bryan Goldberg (Bustle Digital
Group) and Soma Capital, the newest addition to the creator economy
is set to help merge both social and commerce.
"SLUSHY is at the helm of disrupting the industry providing
an unrestricted platform for a creator-first economy while allowing
direct and engaging connections with fans. Working within the
entertainment industry, I understand first-hand how important it is
to provide creators with the resources and tools to authentically
express their vision to audiences around the world. SLUSHY's launch
into the United States stands to
reinvent the current creator monetization model and we're thrilled
to be a part of the process" - Austin Rosen, Founder & CEO, Electric
Feel Entertainment
The rise of the creator economy has only just begun, SLUSHY
believes that selling content online will evolve in the same way
selling consumer products has - and aims to pioneer that evolution.
SLUSHY promises to deliver innovative monetization options,
improved creator tools and deeper discovery, recommendation and
analytics insights.
"Our mission is to ensure creators succeed, SLUSHY can help
them do so by pioneering a shift from ad-based to recurring
revenue. We see ourselves as a place where both social and commerce
merge, whilst being the ideal partner to creators as they transform
into businesses themselves. By providing them with innovative tools
to further connect with and monetize their audiences directly,
SLUSHY will always give creators more, to fulfill their earning
potential" - David
Gross, Co-Founder and CEO, SLUSHY.
Where other industry leaders have failed to successfully
implement secure compliance frameworks, SLUSHY worked from day one
to ensure creator and content security via the most sophisticated
content moderation pipeline in existence. SLUSHY is serious about
trust and safety and has been built with comprehensive compliance
tools - including simplified consent, ID verification, and content
moderation to ensure content remains live and secure.
SLUSHY aims to give creators the tools to do what they do best,
create, then get the f*ck out the way.
ABOUT SLUSHY
SLUSHY is a social commerce platform built for professional
creators who want unrivaled creative freedom and robust engagement
tools. A creator-first, tech-driven tool, designed with key
discoverability features and audience insights. In a market where
existing solutions fall short of their creators' demands, SLUSHY
provides a fresh solution that prioritizes creators' monetization,
support, and management needs. SLUSHY incorporates a powerful legal
framework - with robust compliance tools including simplified
consent, ID verification, and content moderation.
Visit SLUSHY on your mobile device or laptop at SLUSHY.com.
Follow SLUSHY @slushydotcom on Instagram and Twitter, and
@slushyapp on TikTok.
Media Contact:
Josh
Metz, Co-Founder & CMO
310-721-5748
josh@slushy.com
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SOURCE SLUSHY