AUSTIN, Texas, Feb. 3, 2022 /PRNewswire/ -- Today,
Vrbo® unveiled the first look at "A Place for
Together™," a :60 ad that celebrates how Vrbo vacation homes are "a
place for your people." This is the first ad Vrbo has created with
its new agency partner Wieden+Kennedy, and it will make its U.S.
broadcast debut during the pregame show before the big game and
during halftime in Canada.
Vrbo® unveiled the first look at "A Place for Together™,"
celebrating how Vrbo homes are "a place for your people."
Set to the 1984 nostalgic tune "Right Where I Belong" by the
Muppets, the ad follows families and friends who are like family as
they experience the powerful moments of togetherness that take
place at Vrbo vacation homes.
"When traveling with Vrbo, who you're with matters just as much
as where you go," said Hector
Muelas, senior vice president of global creative for Expedia
Group. "Our definition of family isn't limited to people you're
related to; it includes anyone you love spending time with. When
you see multiple generations sharing a meal, old friends floating
in the pool, and young cousins embracing after a fun vacation
together, you're instantly inspired to get away with your favorite
people."
To spread the joy of being together, Vrbo is running its first
official TikTok challenge from Feb. 12 -
19 and giving away three $5,000 Vrbo vacations to winners. To participate,
users must post a TikTok video of them surrounded by their favorite
people using the hashtag #AVrboforTogether. Follow @Vrbo on TikTok
for more details.
About Vrbo
In 1995, Vrbo introduced a new way for people to travel
together, pairing homeowners with families and friends looking for
places to stay. We were grounded in one purpose: To give people the
space they need to drop the distractions of everyday life and
simply be together. Since then, we've grown into a global community
of homeowners and travelers, with unique properties around the
world. Vrbo makes it easy and fun to book cabins, condos,
beach houses, and every kind of space in between.
Vrbo is part of Expedia Group and offers homeowners and
property managers exposure to over 750 million visits to Expedia
Group sites each month. To learn more,
visit www.vrbo.com.
© 2022 Vrbo, an Expedia Group company. All rights
reserved. Vrbo, HomeAway, the Vrbo logo, and the
HomeAway logo are trademarks of HomeAway.
For more information, please contact media@vrbo.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/vrbo-uses-famous-and-beloved-voice-in-60-pregame-ad-about-togetherness-301474962.html
SOURCE Vrbo