DALLAS, April 27, 2021 /PRNewswire/ -- As the industry
hustles for first-party data ahead of a major industry disruption,
Hawkeye asserts that the solution starts with the people—that is,
experts and empaths both. Coming off a banner year with 25 new
client wins, the agency prepares to maximize proprietary solutions
powered by Epsilon and welcomes three new senior leaders to help
guide the evolution: Jill Lyons,
Executive Vice President, Delivery; Mike
Chung, Senior Vice President, Strategy Director; and
Brendon Volpe, Senior Vice
President, Strategy and Marketing.
"The ability to sense and respond to human needs is the future
of our industry—and achieving that promise means bringing the best
people to the table," said W. Joe
DeMiero, chief executive officer of Hawkeye. "Jill, Mike and
Brendon—they are the best. Intellectually curious, endlessly
credentialed, ready to break down siloes, and the kinds of people
who see the humanity in all that they do. They are Hawkeye through
and through, and I'm thrilled they are here."
Hawkeye, which is part of Publicis Groupe, launched at the
beginning of 2020 as a merger of the industry's leading CRM
agencies and point of infusion for Epsilon data following the
$4B acquisition. The heart of
Hawkeye's experience orchestration (XO) is Let's Human™—an
operating system designed to distill myriad data points to singular
consumer profiles and anticipate people along their consumer
journeys. Across their respective roles, Lyons, Chung and Volpe
will focus on maximizing the scale, efficiency and impact of the
agency's proprietary and industry-leading capabilities to create
the best next experience between brands and consumers.
- Jill Lyons (Executive Vice
President, Delivery) will oversee Hawkeye's activation studios,
responsible for connecting client needs with 'maker' solutions from
the outset of strategy and development, including through
enterprise technology, change communications and media. She is also
responsible for articulating the agency's internal experience
orchestration through project management and workflow culture.
She assumes the newly created role
following a client-side stint at Allstate as head of creative
agency operations. Prior to that, she was a senior supervising
producer at Harpo, where she worked closely with Oprah to build
platforms for programming within the growing network. Lyons'
arrival at Hawkeye marks a return to Publicis—she previously led
business operations at Epsilon Agency.
As she explains her passion for
content that matters: "Data can get you there and provide
authenticity in storytelling."
- Mike Chung (Senior Vice
President, Strategy Director) will be responsible for building
Hawkeye's strategic approach to true experience orchestration
(XO)—working with teams and clients to synchronize experiential
within the full spectrum of CRM, and setting the standard for
omnichannel marketing of the future.
He is a data-driven marketing
strategist with more than 20 years of experience split
between financial consulting, first at Accenture, and
numerous automotive brands, including Acura, Chrysler, Genesis,
Hyundai, Infiniti, Kia, Lexus, Nissan, Scion, and Toyota. His
expertise is in converting market needs into customer
solutions, with an emphasis on opportunity identification,
partnership acquisition, product adoption and go-to-market
strategies.
He believes that strategy is the
great unifier of brand experiences, and that "our understanding of
technology and our empathy for others can and should be fully
synchronized and cohesive."
- Brendon Volpe (Senior Vice
President, Strategy and Product Marketing) will focus on
scaling Hawkeye's capabilities and the power of Epsilon to
anticipate continued industry disruption and consumer behavior
change, leveraging sophisticated psychological profiles to reframe
data analysis from the "what" to the "why."
He arrives at Hawkeye from
Conde Nast where, as the head of
strategy for their in-house agency CNX, he established the brand
planning and consulting practice. Volpe previously led digital
strategy for Team One, a Publicis Groupe agency, where he
coordinated across media, creative and product teams to develop
brand strategies and roadmaps.
As Brenan puts it: "I believe that
customer-centricity, rigorous thinking, and creativity drive
strategic decisions that move businesses forward."
The arrival of Lyons, Chung and Volpe follows a year of
significant growth for Hawkeye. In 2020, the Dallas-based agency grew its team 300% to more
than 930 employees in 20 offices across seven time zones. Notably,
in June 2020, Hawkeye hired Ian
Sohn—previously CEO of Wunderman Thompson—as president and chief
client officer.
About Hawkeye
In 2020, Publicis Groupe brought together the industry's leading
CRM agencies—Epsilon Agency, Publicis Hawkeye, Catapult, and Aspen
Marketing Services—to create a new kind of agency that's
unparalleled in capability and scale, with the integration of
Epsilon data at its very core.
Thus, Hawkeye was born, ushering in a new era of personalized,
addressable marketing services at scale across all channels.
Headquartered in Dallas and
Chicago with more than 930
employees and 20 offices across North
America and Europe, Hawkeye
orchestrates experiences for people across their customer
journeys—leveraging human insight, the world's best data,
empathetic creativity, and the most powerful technology available.
"We do all this to deliver business results for our clients and to
create more meaningful connections between humans and brands called
Connections Designed to Matter®." W. Joe DiMiero.
Contacts
Kappie Kopp
Vice President, Corporate Reputation
MSLGROUP
kappie.kopp@mslgroup.com
Olivia von Plonski
Director, Business Development
Hawkeye
olivia.vonplonski@hawkeyeagency.com
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SOURCE Hawkeye