Silver Hills adds four new sprouted loaves amid increasing
consumer demand for plant-based products with functional
benefits
ABBOTSFORD, BC, Jan. 26, 2021 /PRNewswire/ -- Silver
Hills Bakery, a leader in sprouted products, announces the addition
of four new organic sprouted breads to its product lineup: Full
Seed Ahead, Oat So Lovely, Farmer Fife and Wheat & Greet.
Continuing Silver Hills' mission to offer plant-powered foods that
contribute to a healthy lifestyle, the four new varieties are
nutrient-rich thanks to the organic sprouted whole grains and
simple list of whole food ingredients.
Consumers are increasingly turning to food as medicine, as whole
foods with functional benefits emerge at the forefront of a
consumer landscape changed by the Covid-19 pandemic. According to
The Hartman Group's recent Functional Food & Beverage and
Supplements 2020 report1, more than half of adult
consumers are using functional foods for both specific conditions
and general preventiveness, looking for help with energy and
digestion, among others.
The new Organic loaves are helping to meet this need by making
whole grain nutrition even better through sprouting. Sprouting
whole grains makes the nutrients easier for the body to use, easier
to digest, and serves up steady energy throughout the day.
Delicious and hearty, the four new loaves are also rich in vital
nutrients like fiber, iron, selenium, zinc and B vitamins.
"As a leader in sprouted breads we want to continue meeting our
consumers' priorities and right now that's function, plant-based
and organic," says Darren Mahaffy,
Chief Marketing Officer for Silver Hills Bakery. "With all of the
nutritional bonuses sprouting and plant-based ingredients naturally
have to offer, along with delicious flavor and texture, these new
organic loaves provide consumers with everything they're looking
for in the bread aisle."
Full Seed Ahead, Oat So Lovely, Farmer Fife and Wheat &
Greet each provide nearly 50% or more of the daily recommended
serving of whole grains, 6-8 grams of fiber and 6-12 grams of
protein per two-slice serving. The four new loaves join Silver
Hills Bakery's full suite of products, including sprouted breads,
buns, bagels, muffins and tortillas, that are all non-GMO,
plant-based, peanut and nut-free and third-party verified
glyphosate-free.
The new loaves are now available at Sprouts and other natural
food grocers in the U.S. and at Loblaws, Choices, IGA, Sobeys,
Whole Foods, Longos, Metro and Nature's Fare in Canada for a suggested retail price of
$5.79 USD and $5.79 CAD.
To learn more about Silver Hills Bakery and its mission and
products visit silverhillsbakery.ca or visit its Instagram or
Facebook pages.
About Silver Hills
Silver Hills Bakery is a
family-owned, family-focused company on a mission to empower people
by providing healthy food choices. Silver Hills Bakery makes
plant-powered foods for every occasion and palate with care and
purpose. Every recipe prominently features the nutrient-dense power
of sprouted grains, a key to ensuring steady energy and essential
nutrients to power a full day's work or play. All Silver Hills
Bakery products are made with a simple list of ingredients, are
100% plant-based and made with nutrient-rich, high-fiber whole
grains sprouted in clean, cold Canadian water. Each ingredient is
guaranteed non-GMO and all products proudly display the Bio-Checked
Non Glyphosate Certified seal.
1 Smartbrief, 8/5/20; The role of functional
food and beverage in the era of COVID-19.
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SOURCE Silver Hills Bakery