LOUISVILLE, Colo., Oct. 14, 2019 /PRNewswire/ -- CRYSTAL™ Deodorant
is proud to announce that it is the first and only natural
deodorant brand to receive the prestigious Clean Label Project®
Purity Award for every product in the company's line. Clean Label
Project, based in Broomfield
Colorado, is a nonprofit organization focused on bringing
truth and transparency to consumer product labeling.
Most consumers don't know what is really in their products,
which is why Clean Label Project has made it their mission to test
everyday products and educate the public so they can make more
informed choices on cleaner options every time they shop. Clean
Label Project uses their Consumer Chain of Custody Sampling and
Testing methodology. They simulate the consumer shopping experience
by going to local, national and online retailers and purchasing
America's best-selling products the same way consumers would. The
only difference is that Clean Label Project takes these products to
accredited analytical chemistry laboratories for testing. The scope
of testing includes heavy metals (arsenic, cadmium, lead, and
mercury), pesticide residues (including glyphosate), plasticizers
(including BPA, BPS, and phthalates), and label claim
substantiation. Clean Label Project benchmarks the findings and the
products that perform in the top 33% of the category are eligible
for the Clean Label Project Purity Award.
"The definition of safety and purity is evolving in the minds of
consumers. Meeting minimum federal safety requirements is no longer
enough. Consumers are increasingly concerned about what they
purchase for themselves and provide for their families. CRYSTAL is
going above and beyond to set the pace in the deodorant category
when it comes to ingredient sourcing and ingredient quality to
align with consumer expectations. Their corporate commitment shows
in the test results," said Jackie
Bowen, Executive Director for Clean Label Project.
CRYSTAL, the creator of the original mineral salt deodorant, has
been leading the natural deodorant industry for 35 years,
formulating its deodorants with clean ingredients that are always
free of aluminum, parabens, silicones, phthalates, and artificial
fragrances and colors.
"The Clean Label Purity Award lets shoppers know that when it
comes to deodorants, we not only comply with, but surpass the
strictest parameters for contaminants, chemicals and other
unnecessary toxic additives. This seal shows that our deodorants
have received the highest rating for product purity," said
Catie Wiggy, Vice President of
Product Development and Marketing, CRYSTAL Deodorant.
CRYSTAL will be promoting this coveted award by adding the Clean
Label Project Purity Award seal on all of its packaging in 2020.
The Clean Label Purity Award is already garnering increased
attention, brand recognition, and a true differentiation to other
mainstream natural deodorant brands.
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SOURCE CRYSTAL™