CHICAGO, July 17, 2019 /PRNewswire/
-- Vibes has been named a Leader in the 2019
Gartner Magic Quadrant for Mobile Marketing Platforms* research
report. Vibes' shift into the Leaders quadrant is based on the
company's ability to execute and the completeness of its vision.
Vibes is one of four companies to be included in the Leaders
quadrant of the report.
The report states "CMOs surveyed in Gartner's 2018-2019 CMO
Spend Survey allocate, on average, 6.4% of total marketing expense
budgets to mobile marketing, with 68% of CMOs expecting to increase
this investment in 2019." We believe this is an indicator that
demand continues to increase for mobile marketing
platforms like Vibes.
Vibes launched in 1998 to connect people with the brands they
love through mobile devices. Twenty years later, the company is at
the top of the marketing technology stack, leading the charge in
mobile engagement. Vibes broadens the scope of mobile to reach
beyond a base-level app by tapping channels including messaging,
push notifications, mobile wallet, as well as conversational
commerce via chatbots inside messaging apps.
"We've been changing the way that brands engage and connect with
customers for 20 years, and we believe this recognition validates
both the impact of our platform and Vibes' role as an industry
innovator," said Jack Philbin,
co-founder and CEO at Vibes. "Our AI-driven mobile marketing
platform is crucial to our technological dominance, and our mobile
messaging heritage sets us apart from other platforms. As we
continue to break new ground in conversational commerce, we're
honored to be leading the mobile marketing pack."
Vibes' platform has direct connectivity to carrier networks,
which lets it uniquely support SMS and MMS, Mobile Wallet, and data
analytics. We believe the company's new Leaders position in the
Magic Quadrant for Mobile Marketing Platforms is due to the
introduction of new capabilities in 2019, including:
- Conversational Analytics, the industry's first Natural
Language Processing (NLP) solution, extracts deep consumer insights
from the unstructured messaging content to help marketers see which
mobile experiences provide meaningful connections with consumers.
Conversational Analytics and Advanced Analytics are both solutions
available within the Vibes AI-Driven Marketing Suite.
- Vibes Everywhere Commerce, a next generation product
built to support multichannel mobile campaigns versus app-centric
programs. This product enables marketers to more -readily connect
with consumers at their moment of mobile interest and optimize
their multichannel journey.
Today's consumer brands – from fast food chains and restaurants
to apparel stores – are facing stiff competition. Brands with
brick-and-mortar storefronts need to find new ways to remain
competitive and relevant with their customers in the digital world,
and bridging the gap between the in-store and digital experience is
a top priority. Vibes addresses this problem by connecting people
with their favorite brands, driving them to redeem loyalty offers
in-store through SMS, MMS, RCS, push notifications and mobile
wallet.
Click here to download a complimentary copy of the
Gartner Magic Quadrant for Mobile Marketing Platforms report.
*Gartner Magic Quadrant for Mobile Marketing Platforms,
Mike McGuire, Charles Golvin, 15 July
2019
About Vibes
Vibes enables marketers to deliver
compelling and profitable mobile engagement conversations. The
Vibes Mobile Engagement Platform lets marketers easily manage all
mobile communication channels including text messaging, push
notifications, Apple Wallet, Google Pay, messaging apps, and mobile
web campaigns — all through a single interface. With a world-class
NPS score of +75, Vibes is a customer-first company, serving brands
such as Chipotle, Discover, Lane
Bryant, PetSmart, and Allstate. To learn more about Vibes,
visit www.vibes.com.
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SOURCE Vibes