MILFORD, Conn., May 16, 2018 /PRNewswire-PRWeb/ -- Q-Tran,
Inc. a Connecticut based lighting
Manufacturer, today announced that it has hired Drew Sirico, seasoned Brand and Digital
Marketing professional of 18+ years as Chief Marketing Officer
(CMO). Sirico has extensive experience in the B2C and B2B
retail/technology space and looks to apply his skill set in the
lighting industry. Most recently, as Senior Director of Marketing
& eCommerce for Edible Arrangements International, Inc., Drew
managed all digital customer acquisition tactics and oversaw 4+
years of steady YoY eCommerce revenue growth. When asked how his
prior experience could extend to the B2B-centric lighting market
Mr. Sirico explains, "The great thing about Marketing, particularly
Digital Marketing is that it's virtually industry agnostic. The
same principles employed to capture new users and improve
conversion rate in B2C applications can be used in a
rep-reseller/distribution environment, just with slightly different
goal tracking." Sirico already has some experience in the lighting
space, having worked at Q-Tran as its Marketing Director from 2002
to 2005.
When asked about Drew joining the team again in 2018, Gean
Tremaine, President of Q-Tran says, "In addition to extensive
Marketing experience, Drew has a leadership pedigree that we are
excited to have permeate throughout the entire organization. We are
thrilled to have him on board."
About Q-Tran, Inc.
Q-Tran, Inc. was founded in 1993 in response to an industry need
for transformers specifically designed for low voltage lighting.
The company has grown to sell over 300 varieties of Transformers
and LED Power Supply Centers. In 2013, Q-Tran introduced Linear LED
Lighting and Extrusions, quickly becoming one of the most trusted
names in the industry. Q-Tran continues to be an industry leader
by applying the same high standards, innovative design and
dedication to produce only the highest-quality products. Q-Tran
proudly designs and manufactures lighting solutions in Milford, Connecticut.
To learn more about Q-Tran's product offerings,
visit http://www.q-tran.com
SOURCE Q-Tran, Inc.