PRINCETON, N.J., March 13, 2018 /PRNewswire/ -- Dana
Holdings, LLC (Dana) is pleased to announce that it has exited its
investment in Matrixx Initiatives, Inc. (Matrixx), a leading
consumer healthcare business, which does business under the Zicam
brand.
Dana's Managing Member Joe Falsetti commented, "In February 2011, Dana partnered with H.I.G Capital
(H.I.G), a Miami-based private
equity firm with $24 billion of
equity capital under management, to acquire Matrixx in a
take-private transaction. Dana worked closely with the Matrixx
management team to implement a top-to-bottom transformation that
resulted in escalating the Zicam franchise and increased household
usage nationwide."
Falsetti added, "We are proud of the work we did in partnership
with H.I.G and the management team, which delivered over 38 months
of consecutive market share gains, and we are thrilled with the
outcome of the investment. We look forward to the continued success
of Matrixx and wish the new owners the best success."
About Dana Holdings:
Dana Holdings is an independent sponsor with an established track
record of identifying and creating value in the consumer healthcare
sector. The Dana team has successfully partnered with strong
management teams in the space to build consumer healthcare
franchises that deliver leading products to consumers while
creating substantial value for shareholders.
Contact:
Dana Holdings, LLC
Joe Falsetti, Managing Member
jfalsetti@danaholdings.com
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SOURCE Dana Holdings, LLC