ZURICH, Switzerland,
Oct. 13, 2017 /PRNewswire-iReach/ --
This year's ICERTIAS Best Buy Award 2017/2018 survey in
Hungary concludes that Hungarian
customers consider the local brand Bárdi Autó, best in the Auto
Parts Store category when it comes to price-quality ratio.
Offering a broad selection of more than 10 million of car parts
from more than 380 suppliers, Bárdi Autó has confirmed its leading
position on the Hungarian market by being the first choice of most
customers where best value for money is concerned.
Presented with open-ended questions, respondents had a wide
range of products and service providers when choosing their
preferences.
In the Auto Part Store category respondents were asked the
following question:
"Speficy the name of the auto parts store, which in your
personal experience and opinion, offers the best price-quality
ratio on Hungarian market:"
The majority of those surveyed answered this open type of
question with Bárdi Autó.
These findings come from the Best Buy Award 2017/2018 research
survey (www.bestbuyaward.org) conducted in Hungary in May
2017 by the Swiss organization ICERTIAS.
Surveyed for the ICERTIAS Best Buy Award, respondents were asked
what they felt represented the best price-quality ratio, on the
basis of their personal experience of specified products or
services in the Hungarian market.
It should be noted that the ICERTIAS Best Buy Award survey does
not measure brand equity or market share. This research provides
insight into the customer's personal experience, opinion,
satisfaction and perception, which are used exclusively to gauge
the price-quality ratio of goods and services in the market.
Methodology and Sampling
The 2017/2018 ICERTIAS Best Buy Award General II research survey
on Hungary was conducted by the
Swiss organization ICERTIAS - International Certification
Association GmbH (www.icertias.com). The survey was conducted in
May 2017 using a web questionnaire on
a sample of 1,200 Hungarian Internet users aged 15 and over,
following the Computer Assisted Web Interviewing - Deep Mind
Awareness (CAWI - DEEPMA) method.
This is only an overview of the full research conducted by
ICERTIAS. Should you wish to acquire more in depth details of the
survey please do not hesitate to contact us.
About the ICERTIAS Best Buy Award Project
More than ever, buyers are becoming more savvy and selective,
seeking out better value for their money. When making final
purchasing decisions the price and quality of each product is taken
into consideration. The ratio between a good price and the best
possible quality (the so-called best buy) is extremely important to
customers.
The ICERTIAS Best Buy Award is a project of ICERTIAS -
International Certification Association GmbH, based in Zurich, Switzerland.
The ICERTIAS Best Buy Award research mission is to gain insight
into user experience and perception of products and services that
customers consider to provide the best price and quality ratio (the
so-called best buy).
The ICERTIAS Best Buy Award project and certificate aims to
simplify the search for the best goods and services at the most
favorable price. It is intended to benefit buyers in local and
international markets.
The ICERTIAS Best Buy Award research study is conducted
according to the provisions of the International Codex for the
Implementation of Market and Social Research, which were adopted by
the International Chamber of Commerce (ICC) and the World
Association of Opinion and Marketing Research Professionals
(ESOMAR).
Important notice for editors
The Information and data presented in this report and
announcement are for informational purposes only. This report is
neither designed nor intended to be used for making investment
decisions. ICERTIAS (ICERTIAS - International Certification
Association GmbH, Zurich,
Switzerland), and the distributor of the information from
this report, cannot be in any way responsible for decisions or
actions carried out based on the information contained in this
document. ICERTIAS and/or its partners, managers, and/or its
employees are not liable for the accuracy and/or credibility of the
information presented here.
© 2017, ICERTIAS - International Certification Association
GmbH
Media Contact: Ivona
Makar, ICERTIAS - International Certification Association,
CH - 8008 Zurich, 0041435444420, ivona.makar@icertias.com
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SOURCE ICERTIAS - International Certification Association
GmbH