Kering and Alibaba Group Agree to Cooperate in Protection of Intellectual Property and Joint Enforcement
August 03 2017 - 6:00AM
Business Wire
Landmark agreement between the luxury group
home to some of the world’s most desired luxury brands and
Alibaba’s e-commerce marketplaces
French luxury group Kering, and Alibaba Group and its affiliate
Ant Financial Services have come to a groundbreaking agreement to
cooperate in their efforts to protect intellectual property and
take joint enforcement actions online and offline against
infringers in order to provide the best consumer experience and a
trusted environment.
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The new partnership represents a milestone in both parties’
investment and efforts to protect brands’ intellectual property
rights. The companies have established a joint task force with the
purpose of collaborating fully, exchanging useful information, and
working closely with law enforcement bodies to take appropriate
action against infringers of Kering’s brands identified with
Alibaba’s advanced technology capabilities.
Kering and its brands will continue to vigorously enforce their
intellectual property rights against individuals and third parties
responsible for the production, distribution and sale of
unauthorized materials in China and throughout the world.
This agreement reflects the parties’ firm belief that taking
proactive measures and using advanced technology will help law
enforcement bodies and other relevant authorities address the
challenges of intellectual property infringement.
As part of the agreement, Kering has agreed to dismiss the
lawsuit filed against Alibaba and Alipay, an Ant Financial
subsidiary, in the US district court in New York.
About Kering
A global Luxury group, Kering develops an ensemble of luxury
houses in fashion, leather goods, jewellery and watches: Gucci,
Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga,
Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier,
Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse
Nardin. Kering is also developing the Sport & Lifestyle brands
Puma, Volcom and Cobra. By ‘empowering imagination’, Kering
encourages its brands to reach their potential, in the most
sustainable manner.
The Group generated revenue of €12.385 billion in 2016 and had
more than 40,000 employees at year end. The Kering share is listed
on Euronext Paris (FR 0000121485, KER.PA, KER.FP).
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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KeringPressPaul Michon, +33 (0)1 45 64 63
48paul.michon@kering.comAstrid Wernert, +33 (0)1 45 64 61
57astrid.wernert@kering.comAnalysts/investorsClaire Roblet,
+33 (0)1 45 64 61 49claire.roblet@kering.comorAlibabaBrion
Tingler, +1 917-528-1992brion.tingler@alibaba-inc.comBob Christie,
+1 917-860-9410bob.christie@alibaba-inc.com