-- PARTNERSHIP WITH SERTA AIMS TO DELIVER UNPRECEDENTED COMFORT,
SLEEP AND FLEXIBILITY COUPLED WITH A NEW CAMPAIGN DESIGNED TO
INDUCE SLEEP
NEW YORK, March 31, 2015 /PRNewswire/ -- YOTEL, the
technology-focused hospitality brand, has announced a brand-wide
partnership with Serta, the leading hospitality mattress
company, to develop a unique mattress that will serve as YOTEL's
new signature sleep standard. The new mattresses are a critical
element of YOTEL's 'SmartBeds,' to be incorporated into
their 'cabins' worldwide, as the company rolls out its next
generation cabin design and delivers on its ambitious global
expansion plans. The partnership speaks to YOTEL's commitment to
improving the guest experience in its mission to provide affordable
luxury to travellers around the world.
Logo - http://photos.prnewswire.com/prnh/20150331/195732LOGO
'The heart of YOTEL's mission is to provide an elevated level of
comfort for business and leisure travellers and flexing to their
needs. Since sleep and comfort are undeniably top priorities for
our guests, we researched and developed an exciting and unique
solution that fits the YOTEL brand and delivers the best
experience,' explains Hubert
Viriot, CEO of YOTEL. 'We are delighted that the
'SmartBed' by YOTEL will mean better sleep and cabin experiences
for our guests while building upon YOTEL's reputation as a
hospitality innovator.'
Adjustable beds are becoming the new standard for good sleep
hygiene by providing comfortable and variable postures for reading,
work and entertainment. The new Serta® mattress is designed
exclusively for YOTEL, to work with the existing automated
'gliding' bed mechanism for which the hotel's cabins are known. The
'SmartBed' converts at the touch of a button from a fully flatbed
to a sofa/couch to create extra space for relaxing and working. The
new mattress was extensively tested and installed in select cabins
at YOTEL's flagship hotel in New York
City where discerning guests are providing overwhelming
levels of excellent feedback.
To support the ultimate sleep experience, YOTEL is also
launching an artistic and innovative campaign designed to induce
sleep. The 30-minute feature, aptly named 'YAWN,' promises
to promote sleep even to the most restless of guests. 'YAWN' is the
brainchild of Creative Director Floyd
Hayes, produced by award-winning documentary filmmaker
Scott Elliott, and is
accompanied by a sleep-inducing soundtrack by Tom Middleton, YOTEL's music curator and
Sound Professor. The campaign combines research, technology and an
injection of playfulness to create a unique, functional experience
that guests have come to expect from YOTEL.
YOTEL collaborator Dr. Chris
Idzikowski of the Sleep Assessment and Advisory Service
notes;
'No one is sure what a yawn does. Originally a yawn was thought
to occur when there was too much carbon dioxide or too little
oxygen in the air, causing breathing to occur faster and more
deeply than usual. Then it was thought that it was a signal by a
leader of a group to settle down and rest or go to sleep. When the
leader yawns, others follow and the group settles. More recently in
humans, research suggests that a deep yawn may help cool the
brain.'
The video will be available for guests on YOTEL's in-house TV
channel and online and is also available to view at
www.yotel.com/about-us/YAWN. The 'SmartBed' by YOTEL will be
available to all guests at YOTEL New York immediately, and it will
roll out to all YOTEL properties in the near future.
About YOTEL:
Inspired by first class travel, YOTEL translates the language of
luxury airline travel into a small but luxurious 'cabins'.
Uncompromisingly designed around guests, YOTEL City hotels are
taking the essential elements of luxury hotels in smaller, smart
spaces and deliver a sense of community with areas for co-working,
social gatherings and exercise. Premium cabins include luxury
bedding, rejuvenating monsoon rain showers, relaxing mood lighting
and YOTEL's signature adjustable 'SmartBed' and 'techno wall' with
smart TVs, multi power points and easy connectivity.
Conceived for busy international travellers, YOTEL Airport
hotels provide everything for a guest to relax, refresh, sleep and
connect within global transportation hubs. Guests may choose
exactly what time they would they like to check in and out, giving
total flexibility to travellers in transit, staying the night
before an early departure or to freshen up on arrival before a
meeting in the city.
YOTEL currently operates three airport hotels in London Gatwick,
London Heathrow and Amsterdam Schiphol airports; and one city hotel
in the heart of Manhattan, New
York. YOTEL is expanding rapidly with seven new hotels under
development globally, including two new airport hotels set to open
at Paris Charles de Gaulle Airport (2016) and Singapore Changi
Airport (2018); and five new city hotels currently under
construction in Williamsburg,
Brooklyn (2017) Singapore Orchard
Road (2017), Miami (2017),
San Francisco (2017) and
Dubai (2018).
Founded by YO! Founder Simon Woodroffe OBE, YOTEL's HQ is in
London and has offices in
Boston and Dubai. Its major partner and shareholder is
IFA Hotels and Resorts KSCC based in Dubai.
http://www.yotel.com/
About Serta:
Serta, Inc. ("Serta"), through its licensees, is the #1 mattress
manufacturer in the United States.
Serta's product portfolio includes the Perfect Sleeper®, which is
the Only Official Mattress of the National Sleep Foundation, and
the iComfort® Sleep System, both named Consumers Digest Best
Buys.
SmartBed' by YOTEL features a new Serta mattress designed
exclusively for YOTEL, designed to provide optimal support and
comfort. The mattress features a customized luxury designer knit
cover and flexible construction to help ease the day to night
transition for hotel guests, and Serta's breakthrough gel memory
foam technology, designed to provide cooling comfort and targeted
body support.
As the leading provider of mattresses to the hospitality
industry, Serta partners with hotel groups and is distributed
internationally in more than 150 other countries. With its
worldwide network, Serta is able to respond quickly to customers'
needs while still preserving strict control standards to ensure the
highest quality. For more information, visit www.serta.com or find
us on Facebook, Twitter, YouTube, Pinterest and Instagram.