DEARBORN, Mich., March 6, 2015 /PRNewswire/ -- WPP's Team
Detroit, a leading global advertising and design agency, is
returning to South by Southwest (SXSW) with two days of compelling
programming including a panel discussion on why adopting the
"digital disruption" mindset is critical to a brand's survival.
Logo - http://photos.prnewswire.com/prnh/20150306/180110LOGO
The panel features Team Detroit's Kurt
Unkel (EVP Chief Digital Officer) and Tony Vecchiato (VP, Strategy and Enablement);
Adaptly Co-Founder and Chief Executive Officer Nikhil Sethi; Don
Abraham, EVP, The Futures Company; and Eric Pfeifer, Director of Mobility and
Partnerships, VML.
SXSW
Panel:
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Digital
Disruption: Do or Die
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Where:
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Friday, March
13th
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5pm – 6pm
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Trinity
Hall
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311 E.
5th
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Panel Description: As digital information and technology
rise exponentially, simple incremental innovation is not enough for
brands to survive. Brands must now think and act differently when
it comes to innovating around new products and services for their
customers. In this panel we will explore what digital disruption is
and examples of brands that are disrupting their industries and
threatening the existence of brands that have been in existence for
decades. We will discuss how a company can adopt a digital
disrupter mindset and innovate in such a way that they put
themselves out of business instead of their competitors.
"We'll be moving beyond just discussing the digital disrupter
mindset and getting into the mechanics of how we bring the
philosophy to life here at Team Detroit," said Kurt Unkel. "We invite people to come
ready to interact, discuss, and be challenged to think differently
about how to approach innovating new products and services."
"Today's marketer needs to embrace autonomous marketing
platforms through unique creative and innovation," said
Nikhil Sethi. "It's not easy
to do something that is actually new, so I am excited to be part of
a discussion with a group of true thought-leaders, all of whom
have disrupted the market in their own way."
Team Detroit at
SXSW
Disrupting Digital is one of several panels hosted by
Team Detroit during SXSW. In addition to senior keynote
speakers and an immersive hands-on Technology Lounge, highlights
from day two include the "60 Seconds to SXSW" student recruiting
promotion - developed in partnership with composting and urban
farming organization Detroit Dirt - where three teams from around
the country have been chosen as finalists to pitch their ideas for
a new Creative campaign.
Austin SOUP, a unique crowd funding competition, encourages
leaders in the community to pitch their ideas for social good and
community outreach. According to U.S.A. President David
Murphy, "Austin SOUP is about people. It's about
connecting and empowering people, and giving them what they need to
make a difference in their own community. We're looking
forward to leaving something good behind."
Team Detroit Presence at SXSW is enhanced by the
following: Adaptly, DataXu, TapAd, Pandora, DataLogix,
Microsoft, AOL, Cars.com, Visible Measures, and Twitter.
Learn more at www.Teamdetroit.com
Adaptly (www.adaptly.com) is a media technology company
which enables successful advertising across autonomous marketing
platforms like Facebook, Twitter, and Kik. It combines the most
essential set of technology and services to support marketers and
agencies of any size. The company's clients include PepsiCo, Fox,
Philip's, AMC Networks, Dominos, The Weinstein Company, and
hundreds more. Adaptly's solution can be deployed in any market,
and integrates with numerous media inventory sources, which
provides advertising partners with a seamless international
multi-platform solution. Founded in 2010, Adaptly is headquartered
in New York City with offices in
Chicago, San Francisco, Los
Angeles, and London. The
company was selected as a Top 10 Startup by Time Inc. and was also
named one of the Top 100 Startups in Manhattan.
Among cofounder Nikhil Sethi's
honors and recognitions are: 2012: Business Insider's 25 and Under;
2013: Ad Age's 40 Under 40 in Marketing, Agencies and Media; and
both 2013 and 2014: Forbes 30 Under 30.
About Team Detroit
Based in Dearborn, Michigan, Team Detroit was founded
in 2007 as an entirely new model of collaboration that
gives marketers access to the breadth of WPP's talent,
ideas and tools. The agency has 36 U.S. offices and
employs more than 3,000 worldwide. Clients include Ford Motor
Company, Ford Dealers, Johnson Controls, Ohio Art and the United
Way of Southeast Michigan. Visit
www.teamdetroit.com for more information.
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SOURCE Team Detroit