Hipcricket Launches "Mobile-First" Engagement Strategy for Industry Leading Central Garden & Pet
April 15 2014 - 8:00AM
Marketwired
Hipcricket Launches "Mobile-First" Engagement Strategy for Industry
Leading Central Garden & Pet
New Interactive Mobile Site Reveals Mobile Isn't "For the
Birds," It's for the Birders
BELLEVUE, WA--(Marketwired - Apr 15, 2014) - Hipcricket®, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and
analytics, has delivered a complete mobile experience for the
birding customers of Central Garden & Pet Company, a leading
innovator, marketer and producer of quality branded products for
the lawn, garden and pet supplies markets. The mobile experience
provides a seamless path to purchase for Central's branded
Pennington Wild Bird products, with in-store capabilities accessed
via SMS short codes and QR codes.
"Our customers increasingly want to access information on-the-go
on their mobile devices. This required us to make a dramatic shift
in how we engage our growing, passionate birding customer base
through mobile," said Chuck Yeager, vice president of marketing
operations at Central Garden & Pet. "Hipcricket has provided an
effective way to instantly reach all of our bird enthusiasts, from
rookies to the most experienced birders, and then guide them
through the entire path to purchase. This new mobile experience
strengthens our brand loyalty while inspiring the love of
birding."
The cornerstone of any "mobile-first strategy" is a
mobile-optimized website, like Hipcricket has created for
Pennington Wild Bird. After taking the customer to the site via a
QR code or SMS short code, the site works on two levels: first, it
serves as an in-store tool to help shoppers learn about which
Pennington feed and feeder to purchase in order to attract the
particular birds they want to watch. Once customers have selected
the right products, they can learn more by exploring the birding
info on the mobile site. The in-depth birding information was
provided in partnership with the Cornell University Lab of
Ornithology.
"For Hipcricket, mobile marketing is about providing real value
to your customers in a way that is interactive and engaging," said
Doug Stovall, chief operating officer at Hipcricket. "What we've
done for Central Garden & Pet is to mobilize the most important
information its customers care about, namely what products they
need to buy and what species they are viewing. This type of mobile
strategy builds stronger brand loyalty and increases engagement
across all channels."
About Hipcricket Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB:
HIPP) provides a unified mobile engagement platform that drives
awareness, sales and loyalty. Its AD LIFE® platform has been used
by internationally recognized brands and agencies to power more
than 400,000 campaigns across SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. For additional
Hipcricket news and information, visit www.hipcricket.com or text
"NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of
Hipcricket, Inc. All rights reserved. 2014.
Important Cautions Regarding Forward-Looking Statements This
press release contains forward-looking statements regarding future
events and our future financial performance. All statements other
than present and historical facts contained in this release,
including any statements regarding our plans for future operations,
anticipated future financial position, anticipated results of
operations, financing plans, business strategy, competitive
position, opportunities for growth and industry trends, are
forward-looking statements. All forward-looking statements involve
risks, uncertainties and contingencies, many of which are beyond
our control. Our actual results, performance or achievements may
differ materially from those projected or assumed in any of the
forward-looking statements. Factors that could cause actual results
to differ materially from the forward-looking statements include,
among others: overall economic and business conditions; the demand
for our products and services; competitive factors in our industry;
the emergence of new technologies; our cash position; the
availability of funding sources; the strength of our intellectual
property portfolio; and changes in government regulations in our
industry. A more detailed discussion of these factors is set forth
in our annual report on Form 10-K for the year ended February 28,
2013 and other reports filed with the U.S. Securities and Exchange
Commission. The Company does not intend, and undertakes no duty, to
update any forward-looking statement to reflect future events or
circumstances.
Hipcricket Media Contact Andrea Mocherman Hipcricket
(425) 449-4283
amocherman@hipcricket.com Investor Relations Contact Matt Glover or
Michael Koehler Liolios Group, Inc. (949) 574-3860
HIPP@liolios.com