Ebiquity PLC Guidelines for achieving media transparency
July 19 2016 - 2:30AM
RNS Non-Regulatory
TIDMEBQ
Ebiquity PLC
19 July 2016
Ebiquity Plc
("Ebiquity" or "the Company")
19 July 2016
Ebiquity, FirmDecisions and ANA issue guidelines for achieving
media transparency
Ebiquity and FirmDecisions, in partnership with The Association
of National Advertisers ("ANA"), announces the release of a
wide-ranging set of recommendations aimed at helping global
marketers and advertisers improve internal governance and achieve
greater oversight and control over how their advertising budgets
are spent.
The guidelines form part of the "Media Transparency:
Prescriptions, Principles, and Processes for Marketers" report
which followed the June release of an ANA-commissioned assessment
by K2 Intelligence which found non-transparent business practices,
including cash rebates to media agencies, were pervasive in a
sample of the U.S. media ad-buying ecosystem.
In conjunction with the recommendations, the ANA has released a
contract template to be used by marketers as a foundation for their
master service agreements with agencies. The template was first
created by the Incorporated Society of British Advertisers ("ISBA")
and was adapted for the U.S. marketplace by ANA general counsel
ReedSmith.
Michael Karg, Group CEO, Ebiquity commented: "Advertisers are
now experiencing a unique environment where demands for financial
accountability and ROI are increasingly high, while transparency
into media spending is difficult to achieve."
"We're at a turning point in the U.S. advertising industry. With
these recommendations, advertisers have the opportunity to pave the
way towards greater transparency while laying a strong foundation
to manage future complexity."
Bob Liodice, ANA president and CEO commented: "The purpose of
these guidelines is to provide marketers with prescriptions for
addressing transparency issues specific to the K2 Intelligence
study."
"We outlined actions marketers should consider to diminish or
eliminate non-transparent and non-disclosed agency activities and
to ensure that their media management processes are optimized."
The complete recommendations, K2 Intelligence assessment and
contract template are available for download at
http://www.ebiquity.com/en/resources/ana-media-transparency-study.
Enquiries:
Ebiquity 020 7650 9600
Michael Karg, CEO
Instinctif Partners
Matthew Smallwood
Guy Scarborough 020 7457 2020
Numis Securities
Nick Westlake, Oliver Hardy
(NOMAD)
Toby Adcock (Corporate Broker) 020 7260 1000
About the ANA
The ANA (Association of National Advertisers) makes a difference
for individuals, brands, and the industry by advancing the
interests of marketers and promoting and protecting the well-being
of the marketing community. Founded in 1910, the ANA provides
leadership that advances marketing excellence and shapes the future
of the industry. The ANA's membership includes nearly 1,000
companies with 15,000 brands that collectively spend or support
more than $300 billion in marketing and advertising annually. The
membership is comprised of more than 700 client-side marketers and
nearly 250 Associate Members, which include leading agencies, law
firms, suppliers, consultants, and vendors. Further enriching the
ecosystem is the work of the nonprofit Advertising Educational
Foundation (AEF), an ANA subsidiary. The AEF's mission is to
enhance the understanding of advertising and marketing within the
academic and marketing communities.
About Ebiquity
Ebiquity is a leading independent marketing analytics
specialist. Ebiquity employs over 900 people in 19 offices in 14
countries worldwide. Ebiquity works with over 1,100 clients,
including over 80 percent of the world's biggest advertisers.
Ebiquity provides marketing analytics and technology services via
three practice areas: marketing performance optimization, media
value measurement, and market intelligence. Ebiquity was founded in
1997 and is widely recognized as one of the world's largest media
benchmarking and auditing providers.
About FirmDecisions
FirmDecisions is a subsidiary of Ebiquity. FirmDecisions is the
largest independent global contract compliance specialist. It has
nine offices and works with some of the world's biggest brands, and
has completed over 4,500 audits in 70 countries during the last 15
years.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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