RNS No 1243x
SPORTSWORLD MEDIA GROUP PLC
28 September 1999
                                       
                          SPORTSWORLD MEDIA GROUP PLC
                                       
               PROFIT IMPROVEMENT REFLECTS INCREASE IN TV SPORTS
                 PROGRAMMING, DISTRIBUTION AND EVENT MARKETING
                                       
        Preliminary results for the 14 month period ended 30 June 1999


Sportsworld Media Group plc, the sports TV production, sponsorship  and  event
marketing  company, announced today its preliminary results for the  14  month
period ended 30 June 1999.

*    Turnover rises to #5.56m (#2.72m), reflecting the reverse takeover of
     MediaOne in December 1998
                                       
*    Full year pre-tax profits before amortisation of goodwill increase to
     #1.77m (loss of #761k) confirming contribution of MediaOne business in
     second half

*    Operating profits from businesses acquired during the period of #948,000

*    Basic earnings per share of 6.6p (loss of 12.3p)

*    Growth in digital television channels, switch in marketing budgets and
     the internet provide further momentum

*    SSM Freesports, Netsports and Lone Eagle Entertainment acquisitions - all
     made since reverse takeover - integrating well

*    Event and sports sponsorship business continues to grow - further
     development opportunities anticipated

*    Acquisitions continue to be identified

*    Current year has started in line with board's expectations

Commenting on the results and future, Sportsworld's Chief Executive Geoff
Brown said:

"Following our reverse takeover in December, our first set of results as a
quoted company have met our initial expectations and reflect the value of our
investment to date. We have benefited from increasing our portfolio of sports
television programming in an expanding market, which has led to broader
distribution and new broadcasting clients.

"The current year has started in line with our expectations and we have a good
base from which to develop. We anticipate showing improved margins as we
integrate recent acquisitions and bring on stream new sports programming.
"Acquisitions continue to be high on our agenda, with a number of potential
targets already identified. The criteria for future acquisitions will continue
to focus on businesses that will strengthen the group's long-term
relationships with major television broadcasters and global advertisers, as
well as being earnings enhancing."

Enquiries:

Geoff Brown, Chief Executive
Andy Fletcher, Chief Financial Officer
Sportsworld Media Group plc    Tel: 0207 240 9626

Tim Spratt / Tania Wild
Financial Dynamics             Tel: 0207 831 3113
  
                      GROUP CHIEF EXECUTIVE'S REVIEW
              Results for the 14 month period ended 30 June 1999
                                       
                                       
                                       
FINANCIAL SUMMARY

Sportsworld Media Group plc achieved considerable revenue and profit growth in
1999,  following the reverse take-over by Westport Group plc of MediaOne  last
December  and  subsequent  name  change. The  implementation  of  the  group's
development strategy - to build an international television sports programming
and  sports  marketing company - has produced a strong increase in  the  group
revenues  to  #5.56m,  a  significant rise in profits  before  tax  (excluding
goodwill amortisation) to #1.77m and a sound improvement in operating  profits
to  over #1m (loss of #800k) before amortisation of goodwill. The sale  of  an
interest  in Sports Internet Group plc reflects the balance between  operating
and pre tax profit.

Adjusted earnings per share before amortisation of goodwill were 8.9p. In line
with  the  group's  current  policy, and as  indicated  at  the  time  of  the
acquisition of MediaOne, there will be no dividend.

The  company has strengthened its position through the period thanks  both  to
the  reverse takeover and satisfactory trading results.  The overall net asset
total  of  #24.3m  reflects  the acquisitions that have  occurred  during  the
period, characterised principally by the intangible asset of acquired goodwill
(#19.5m).

As  at  30  June, Sportsworld had a strong balance sheet with  Net  Assets  of
#24.3m, including positive net cash balances of #1.3m. The period has been one
of   investment  and  expansion,  as  the  group  builds  both  its   internal
infrastructure  and a wider base from which to grow. Improved  resources  have
helped working capital management, and the sale of a portion of the investment
in Sports Internet Group plc has supported the group's development. The recent
injection  of  capital into SSM Freesports and Lone Eagle is expected  to  pay
rapid dividends by providing these businesses with the necessary resources for
growth.

Lightbox,  the original operating business of Westport Group plc,  has  traded
satisfactorily.


GROUP DEVELOPMENT

Since  December  1998, a number of acquisitions have been made,  for  a  total
initial consideration of #2.1m. These include:

*    51%  of  SSM  Freesports, a UK based freesports marketing and  management
     company focusing on windsurfing, snowboarding and mountain biking;
*    100% of Netsports, a UK based sports internet company; and
*    60%  of  Lone Eagle Entertainment, a Canadian sports programming producer
     and distributor, based in Toronto.

Acquisitions  will continue to play an important part in Sportsworld's  future
strategy  - a key reason for seeking a listing - as the group builds both  its
geographic coverage, television content and sports marketing interests.

1. Television Programming and Distribution

Sales  of  television programmes from the former MediaOne continued  to  grow,
reflecting several new contract wins, including J Sports, Channel 4 and  China
Broadcasting,  in  key markets such as the United Kingdom, Japan,  China,  the
Middle  East,  Canada,  Latin  America,  Spain  and  Africa.  In  the  US,   a
distribution agreement was signed in June with TJ Sports, a Los Angeles  based
television producer and distributor, to sell the group's programmes  in  North
America.

Lone  Eagle Entertainment has just completed a new series of Game On, a sports
television game show. This 26 part programme had a highly successful first run
in  1998  and  all of the major sponsors including Labatts, AT&T  and  General
Motors,  have  renewed  their  contracts for the  new  series.  The  group  is
currently  reviewing Game On with broadcasters in a number  of  major  markets
including  the United States, UK/Europe and major Asian countries, with  plans
to  introduce  the programme to these markets at the Sportel market  in  Monte
Carlo 27-30 September and MipCom on 4-7 October.

Lone  Eagle  and TJ Sports also allow Sportsworld to introduce for  the  first
time  a  range  of  golf programmes to broadcasters. These  include  the  Golf
Magazine  Show featuring Jack Nicklaus, Golf 2000 including such personalities
as  Celine Dion, Samuel Jackson and over 30 other movie and sports stars,  and
Get A Grip an instructional programme, already in its second series in Canada.

Sportsworld  plans to introduce several new freesports programmes  at  Sportel
and MipCom including:

*    the  Trans  Atlantic  Windsurf Race 2000 to celebrate  the  discovery  of
     Brazil.  Both the Portuguese and Brazilian tourism authorities are  major
     sponsors;
*    Freesports  World,  a 26 part weekly series covering fashion,  music  and
     sport directed at the important 16-35 demographic age group;
*    Sports Know How, an amusing and informative introduction to a wide  range
     of sports;
*    Global Football, a 30 minute weekly football show.

In addition to introducing these new sports programmes, Sportsworld has signed
major  new  contracts in India and China for Countdown to  Glory,  the  weekly
sports  news programme for the Sydney 2000 Olympics, and has expectations  for
further new contracts for its Olympic programming.

The group continues to create and produce its programmes in Australia, and  as
such  enjoys  a  high  margin  base  on the  lower  production  cost  and  the
anticipated license fee that it expects to achieve.

2.  Sports Marketing and Sponsorship

Since December, the group has made several key appointments in its sponsorship
division  and expects to secure major new sponsorship contracts in conjunction
with the release of the new television programmes in October.

The  group's  event  and sponsorship business continues to grow  strongly.  In
addition  to  its existing contracts with the Dubai Rugby Sevens and  the  ATP
Dubai  Tennis Open, and following the acquisition of SSM Freesports, the group
now  stages  26  windsurfing events on behalf of the Professional  Windsurfing
Association.  In other areas of freesports, Sportsworld now has responsibility
for  the  management, sponsorship and television rights for the annual  Arctic
Challenge  Snowboarding  Event and has recently signed  a  contract  with  the
British  Cycling Federation, including a six part series which was aired  this
month on Channel 4 in the UK.

There  is  also a strong movement for major advertisers to have  their  brands
participate   and  sponsor  programming.  Recent  examples  include   Toyota's
involvement  with mountain bike riding, Silk Cut with windsurfing  and  Adidas
with Football Feva. It is anticipated that the group will secure business with
several  further  major advertisers in the near future due  to  its  extensive
library  of  more than 4000 hours of film and video and 2000  hours  of  clips
giving it the capability to custom design programmes for major client brands.

3. New Media

The  third  area  of  growth for the group lies in the  consumer  use  of  the
Internet. As a producer of television programmes, which can be used to promote
internet sites, the e-commerce potential of Sportsworld is considerable.

The group's purchase of Netsports provides it with an exciting opportunity  to
explore  sports  internet  opportunities.  Netsports  owns  the  Dream  League
Football fantasy sport brand and was the exclusive fantasy football partner to
Euro  96 and France 98. It has recently signed an exclusive contract with  ISL
on  behalf  of FIFA to act as the fantasy football partner for Euro 2000.  The
contract  also awards Netsports with the exclusive on-line gaming  rights  for
fantasy  football for the tournament, which will be held in  Benelux  in  June
2000.  Netsports  has developed an interactive television programme  for  Euro
2000  which will be presented to broadcasters at Sportel this week and  MipCom
this October.


CURRENT TRADING AND OUTLOOK

Trading  in  the first two completed months of this year is in line  with  our
expectations. Sportsworld expects to continue to benefit from:
*  the continued growth in the number of television channels;
*  an increasing interest in free/extreme sports by television broadcasters;
*  low programming production costs; and
*  the  increase  in  sponsorship as an alternative  to  traditional
   marketing, especially  in the free/extreme sports, which attracts the key
   age  group  of 16-35 year olds.

In  the current year, Sportsworld expects to sign many new programme contracts
in  major  television  markets as a result of its very  strong  new  programme
selection.  Since all of these programmes have been developed in  consultation
with major broadcasters, there is a realistic expectation of favourable sales.

Currently,  the Group is actively involved in identifying further acquisitions
in the UK/Europe, the US and Australia and thereby gain even greater access to
these  important markets. Such purchases will enable the group to  expand  its
geographic  reach  as well as the range of high margin television  and  sports
marketing  areas  that  it  operates in. The  key  criteria  of  Sportsworld's
acquisitions  are  that  they  should  provide  and  strengthen  the   Group's
relationships  with  television broadcasters and global advertisers  and  that
they are earnings enhancing.

Sportsworld  will  continue  to  focus on  its  core  business  of  television
production  and  sales  and  build  stronger  and  wider  relationships   with
broadcasters  to  develop  its portfolio of TV and  freesport  interests.  The
Company  will  also  capitalise  on the strong  sponsorship  opportunities  in
freesports and continue to monitor the potential created by the convergence of
the television and internet industries.

Preliminary consolidated profit and loss account (Unaudited)
for the period ended 30 June 1999


            14 months to 30 June 1999              Year to 30 April 1998
        Continuing  Acquisitions   Total     Continuing    Dis-       Total
        Operations                           Operations  continued      
           #'000       #'000       #'000       #'000       #'000      #'000
                                                                              
Turnover   2,739        2,827     5,566         2,634         82       2,716
Cost of                                                                       
 sales    (1,521)      (1,077)  (2,598)       (1,395)       (36)     (1,431)
           1,218        1,750    2,968         1,239         46       1,285
                                                                              
Amortis                                                                       
ation                                    
of                                       
Goodwill    (446)           -    (446)
Net                                                                           
operating                                                                     
expenses -                                                                    
normal    (1,198)        (802)  (2,000)       (2,040)       (43)     (2,083)
          (1,644)        (802)  (2,446)       (2,040)       (43)     (2,083)
                                                                              
Operating                                                                     
profit/                                                                       
(loss)     (426)          948      522         (801)          3       (798)
                                                                              
Excepti                                                                       
onal
Items
Profit                                                                        
on sale                                  
of                                       
fixed                                    
asset                                    
investment                         737
                                                                              
Losses on                                                                
disposal of                                                              
discontinued                                                             
operations                           -                  (5,916)
Provision made                                                                
30 April 1997                        -                    5,916           -
                                    1,259                                (798)
                                                                              
Interest
receivable/
(payable)                              85                                   37
Taxation                               -                                    -
Minority
Interest                              (25)                                  -
Share                                                                       
of                                                                            
Profit                                                                  
Retained                                                                      
profit/                                                                       
(loss)                                                                        
of the                                                                        
period                              1,319                                (761)
                                                                              
Earnings per
Share
                                                                              
Standard                             6.6p                              (12.3)p
Before                                                                        
amortisation                                                                  
of                                                                            
Goodwill                             8.9p                              (12.3)p
                                                                              
Diluted                                                                       
Earnings per
Share
                                                                              
Standard                             6.5p                              (12.3)p
Before                                                                        
amortis                                                                       
ation                                                                         
of                                                                            
Goodwill                             8.7p                              (12.3)p
                                                                              
                                       
Preliminary consolidated balance sheet (Unaudited)
at 30 June 1999

                               30 June 1999                  Restated
                                                             30 April
                                                               1998
                              #'000       #'000               #'000           
                                                          
Fixed assets                                                        
Intangible assets                        19,563                    -
Tangible assets                           2,698                  169
Investments                                 552                  155
                                         22,813                  324
                                                                    
Current assets                                                      
Stocks                           237                              11
Debtors                        4,527                           1,033
Cash at bank and in hand       1,331                           1,146
                               6,095                           2,190
                                                                    
Creditors:                                                          
amounts falling due                                                 
within one year
Bank overdraft                                                      
Other                              -                             289
                               4,375                             831
                                                                    
Net current                                                         
assets/(liabilities)                      1,720                1,070
                                                                    
Total assets less current                                           
 liabilities                             24,533                1,394
Creditors:  amounts                                                 
falling due after more                                              
than one year                                69                   80
Provisions for                                                      
liabilities and charges                     187                  550
                                         24,277                  764
                                                                    
Capital and reserves                                                
Called up share capital -                                           
equity                                      375                3,082
Share Premium                             4,920                     
Other reserves                           17,180                    3
Special reserves                            470                     
Profit and loss account                   1,693              (2,321)
                                                                    
Shareholders funds -                                                
equity                                   24,638                  764
                                                                    
Minority Interest                           361                    -
                                         24,277                  764
                                                                    
                                       
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of preparation

The financial information has been prepared in accordance with applicable
Accounting Standards and under the historical cost convention.

Earnings per share

The calculation of the basic earnings per share is based on the earnings
attributable to ordinary shareholders divided by the weighted average number
of shares in issue during the period.

The calculation of diluted earnings per share is based on the basic earnings
per share, adjusted to allow for the issue of shares and on the assumed
conversion of all dilutive options and other dilutive potential ordinary
shares.

Reconciliation of the earnings and weighted average number of shares used in
the calculations are set out below:

             Earnings      1999     Per Share  Earnings     1998        Per
                 #       Weighted    amount        #      Weighted     Share
                         Average      pence                Average    amount
                        Number of                         Number of    pence
                          Shares                           Shares
Basic Earnings per share
Earnings                                                                      
attributable                                                                  
to ordinary                                                                   
shareholders 1,319,000  19,904,902        6.6  (761,000)   6,163,908    (12.3)
Dilutive effect of securities
Options              0      19,018                     0           0          
Warrants             0     285,714                     0           0          
Diluted EPS  1,319,000  20,209,634        6.5  (761,000)   6,163,908    (12.3)
                                                                     
An adjusted earnings per share has also been presented, based on earnings
after the write back of amortisation of goodwill.  The directors consider that
this gives a useful additional indication of underlying performance.
                                                           
The effects of the adjustment is as follows:
                                                                     
             Earnings      1999     Per Share  Earnings     1998        Per
                 #       Weighted    amount        #      Weighted     Share
                         Average      pence                Average    amount
                        Number of                         Number of    pence
                          Shares                           Shares
Basic EPS    1,319,000  19,904,902        6.6  (761,000)   6,163,908    (12.3)
Adjustment                                                                    
for goodwill   446,000                                 0
Basic EPS                                                                     
adjusted for                                                                  
goodwill     1,765,000  19,904,902        8.9  (761,000)   6,163,908    (12.3)
                                                                              
Revenue recognition

It is the policy of the Group to recognise in the balance sheet the value of
contracts signed with customers for future broadcasts on the date of signing a
contractually binding agreement. The revenue is recognised within the income
statement in accordance with the contract invoicing pattern and when the
licence fee is known, collectability of the full licence fee is reasonably
assured, all contractual terms have been fulfilled and the work is available
for its first telecast.

Revenue from the rendering of services is recognised using the percentage of
completion method once the outcome of the services may be estimated reliably.

Revenue is stated exclusive of local sales taxes.

Royalties

Royalties payable are recognised in the income statement on a consistent basis
to the recognition of the related income.

Programme development costs

Direct programme development costs and an appropriate proportion of production
overheads are capitalised as programme costs. Programme costs in respect of
uncompleted work in progress is separately classified as work in progress and
not amortised. Programme costs in respect of completed programmes are
amortised over an appropriate period reflecting the Directors' opinion of the
estimated economic useful life of the programmes, such period not to exceed 20
years.

Music rights and footage library

Costs incurred to acquire rights to include music and footage in programmes
are capitalised as music rights and footage library, within other non-current
assets. These costs are amortised on a straight line basis over three years.

Inventories

Inventories are valued at the lower of cost and net realisable value.

Publication Of Non-Statutory Accounts

The  financial information set out in this preliminary announcement  does  not
constitute  statutory accounts as defined in section 240 of the Companies  Act
1985.

The  balance sheet at 30 June 1999 and profit and loss account for the  period
then  ended have been extracted from the Group's financial statements.   Those
financial  statements  have  not  yet  been  delivered  to  the  Registrar  of
Companies, nor have the auditors reported on them.


END

FR LRMBBLLMTTLL


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