MAIDENHEAD, England,
March 27, 2018 /PRNewswire/ --
SDL Community
Sets Standard for
Next-Generation Digital
Experiences (DX)
SDL (LSE: SDL), a leader in global content management,
translation and digital experience, today announced the release of
SDL Digital Experience Accelerator (DXA) 2.0, providing a new
modern architecture to help brands create, design, and publish
enterprise websites faster and with greater ease.
Jointly developed by the SDL Community and SDL, DXA 2.0 is a
foundation and quick-start implementation toolkit for brands to
rapidly launch and manage their ongoing SDL Tridion DX deployments.
Even with limited technical knowledge, teams can use and easily
navigate the framework to build fully operational enterprise-scale
and mobile-optimized websites in any frontend delivery
technology.
Designed from the ground up, SDL DXA 2.0 includes best
practices, scripts, templates and a rich set of functionality to
reduce manual processes and complexity in deploying multi-lingual
websites. Also new in SDL DXA 2.0 is a themed approach towards the
look and feel, making it even easier to skin the resulting
websites.
"Brands can no longer afford lengthy implementation cycles to
create and update digital experiences. They need the agility to
respond rapidly to market changes and new opportunities," explains
Arjen van den Akker, Product
Marketing Director at SDL. "SDL DXA 2.0 is designed to address this
challenge, and facilitate faster web deployments across multiple
languages and geographies in a short time span. Built on top of SDL
Tridion DX, it leverages the platform's headless options and offers
a fully adaptive and responsive experience. It can be used for
smaller initiatives, such as microsites, but it's equally
well-suited for enterprise-wide deployments."
SDL DXA 2.0 provides a standard for creating and sharing
additional web application functionality and widgets to further
accelerate the delivery of SDL Tridion-based websites. This
enables the developer community to easily build extensions and
further increase its value. It also includes several compatibility
features to facilitate a seamless migration from its predecessor
(DD4T) to SDL DXA 2.0.
The acclaimed business value of SDL DXA is underpinned by real
customer use cases. "It took just 16 weeks to launch the China
Airlines U.S. website with the SDL Digital Experience Accelerator,"
said Jenny Tsao, VP, Passenger
Marketing, China Airlines.
"Following the launch, the amount of traffic doubled, with
conversion rates increasing by 90%."
"This latest release is a major milestone towards fully
merging DD4T and DXA, as announced at Tridion Developer
Summit in 2016," said Ron Grisnich,
Trivident. "Its progress highlights the commitment of the community
to give customers the functionality they need to build exciting
next-generation experiences."
SDL Tridion DX re-defines the way companies can build digital
experiences on a global scale by combining the best of Web Content
Management (WCM) and Structured Content Management (CCMS) with
translation technology and machine learning. Both marketing
and in-depth product content can be created, managed and delivered
in a way that eliminates the typical disconnects that characterize
digital experiences today. It enables companies to build brand
equity across the entire customer journey from pre-sale through
sale to post-sale, regardless of location, language or
touchpoint.
About SDL
SDL (LSE: SDL) is the global innovator in language translation
technology, services and content management. For over 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 79 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn, Twitter and Facebook.
Media Contacts:
SDL
Maria Hudson / Denis Davies
Corporate Communications
mhudson@sdl.com / Ddavies@sdl.com