MAIDENHEAD, England,
January 4, 2018 /PRNewswire/ --
SDL, a leader in global content
creation, translation and delivery, today announced that industry
research and advisory firm, Ars Logica, has named SDL Tridion Sites
among the top three web content management (WCM) platforms on the
market. SDL Tridion Sites ranked highly across both business and
technical criteria, leading the industry in content marketing
tools, extreme scalability and enterprise tech stack leverage.
According to Ars Logica's Compass Guide report for SDL, the SDL
Tridion Sites product - coupled with SDL's second-to-none
globalization and localization capabilities - offers global brands
a highly scalable best-of-breed WCM platform that incorporates one
of the broadest sets of feature-functionality available on the
market.
The combination, according to Ars Logica, helps global
corporates overcome the complex challenge of managing and marketing
their multiple online brands across geographies, languages, and
channels from one global content management system.
The Compass Guide series, which benchmarks the top 15 WCM
providers, also highlights SDL Tridion Sites' longstanding customer
base, which represents some of the largest global web
presences.
"SDL Tridion Sites is particularly well-suited to global
enterprise deployments with rigorous brand management and digital
marketing requirements," said Tony
White, Founder, Ars Logica. "The vendor produces an
extremely scalable best-of-breed platform that helps businesses
manage complex global web properties."
Highlights from the report:
- SDL Tridion Sites offers excellent content marketing tools that
increase engagement and deliver unique personalized customer
experiences across touchpoints.
- SDL Tridion Sites "boasts superb enterprise tech stack leverage
and extreme scalability (co-ranked first in both these areas)."
This means brands can easily integrate critical business
applications such as BI, BPM, CRM, ecommerce, campaign management
and marketing automation, which is critical for large organizations
with a heavy dependence on the omni-channel experience.
- SDL remains the undisputed WCM market leader in
globalization/localization technologies, and its expertise in these
areas spills into all of its products, regardless of functional
classification.
"SDL Tridion Sites has a long tradition of helping multinational
corporations combine central brand governance with agile marketing
tools to market global and local brands across multiple
geographies, languages, channels, and touchpoints," said
Arjen van den Akker, Director
Product Marketing, SDL. "Our customers run some of the busiest
websites on the planet, and our platform is helping them to engage
with customers in compelling new ways, creating superior digital
customer journeys."
SDL Tridion DX, which includes SDL Tridion Sites and SDL Tridion
Docs, provides a complete environment for marketing, commerce and
product-led content across global web, mobile and other digital
properties. Using a headless approach and the latest cognitive
machine learning and artificial intelligence techniques, it does
more than simply allow for content management on a global scale; it
enables the customized creation of engaging and personalized
content in a model that sits alongside human insight and cultural
dynamics.
SDL Tridion DX customers include Allianz, Atlas CopCo,
Blackboard, China Airlines, Chrysler, DAF, DNV GL, Hach, KLM, Kone,
Lexus, Life Technologies, Meyn, Neilson, Panasonic, Ricoh,
Unilever, to name a few.
Want to Learn Even More?
Tony White, Founder at Ars
Logica, will join SDL as our guest speaker during a webinar on
January 16, 2018 entitled "A
Comprehensive Web Content Management Market and Vendor Overview by
Tony White - Founder and Industry
Analyst, Ars Logica." During this webinar, Tony will share some of
his knowledge as presented in his Compass Guide to WCM, Q4 2017. He
will also cover the SDL solution in more detail. Register
now to book your place!
About SDL
SDL (LSE: SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn, Twitter and Facebook.
About Ars Logica
Ars Logica is a Boston-based
analyst and advisory firm helping companies evaluate their digital
experience requirements and select appropriate software. In its
technology-selection engagements, Ars Logica maps clients'
functional, technological, and strategic requirements to potential
software solutions and identifies the products that best satisfy
these requirements. Ars Logica also assists technology
manufacturers in developing strategic roadmaps, and presents its
views of the digital experience market at industry conferences and
end-user events.
SOURCE SDL Plc