SDL to Present and Exhibit at Customer Engagement Technology World
Conference
NEW YORK, Nov. 5, 2012 /PRNewswire/ --
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WHAT:
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SDL (LSE:
SDL), the leading provider of Global Information Management
solutions, today announced that Ian Truscott, SDL's vice president
of product marketing, will deliver a highly anticipated
presentation at the Customer Engagement Technology World (CETW)
conference taking place on November 7–8, 2012 in New York
City.
Truscott's
session, titled Building Customer Engagement with Social Media
through Dynamic Content, will reveal how companies can
dynamically deliver content to engage their customers through the
use of social media.
Social
media is just one segment of the customer experience journey which
SDL is focused on to help companies enrich their customer
engagement strategies and interaction with customers across all
geographies and channels.
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WHY:
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- Global enterprises have a huge opportunity to
leverage social media for customer engagement and expand brand
voice, especially within owned channels.
- More than half of global CEOs expect social channels
to be a primary way of engaging customers within the next five
years.
- Attendees will walk away with best practices for
building customer engagement with social media, making use of
content to engage consumers as well as how social media can be used
to guide product launches and predict customer loyalty.
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WHO:
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Ian
Truscott, vice president of product marketing for SDL, is an
experienced and passionate advocate of web engagement, web
experience, content management, digital marketing and social media.
He has spent more than a decade working in the content management
software industry and has taken various enterprise software
solutions to market, including supply chain optimization,
enterprise integration and content management solutions.
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WHEN:
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Thursday, November 8, 2012 from 12:30 PM – 1:30 PM
ET
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WHERE:
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Javits
Convention Center
Tech
Talk Theater
655 West
34th Street
New York,
NY 10001
Get a VIP
Pass! Register for free at cetworld.com using VIP code CEX071,
compliments of SDL, and be sure to visit SDL at Booth
#609.
Twitter #CETW – Join the
conversation
@iantruscott
– Follow Ian
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About SDL
SDL enables global businesses to engage with
their customers in the language, the media and at the moment they
choose. We help businesses manage their brands, drive global
revenues, accelerate speed to market and enrich their customers'
experience. SDL's enterprise-ready innovative technology and
service solutions span the entire customer journey and include
social listening and marketing analytics, campaign management,
language management and services, video and written content
creation, web content management, dynamic technical documentation
publication and eCommerce. SDL solutions drive global reach across
multiple languages, cultures, channels and media. SDL has over
1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. For more information,
visit www.sdl.com.
Contacts
GolinHarris for SDL (Americas) – Mary
Placido
+1 415 318 4375
mplacido@golinharris.com
SDL Americas – Mary Galoski
Parsons
+1 781 756 5454
mparsons@sdl.com
SDL Europe and Corporate Headquarters – Vicky Ryce
+44 (0)7792 662213
vryce@sdl.com
SOURCE SDL