MAIDENHEAD, United Kingdom,
Aug. 16, 2012 /PRNewswire/
-- SDL (LSE: SDL), the leader in Global Information Management
technologies and ADAM Software, a global provider of media workflow
and marketing technology software, today reaffirmed their
partnership to deliver sophisticated customer experience solutions
to companies with large-scale eCommerce operations. The
announcement builds on success with a national retail chain where
SDL and ADAM Software carried out a seamless deployment of an
online store containing hundreds of thousands of pieces of
content.
Companies such as large fashion retailers require high levels of
service and complex customer experience management (CXM) technology
solutions to manage the vast amount of content on their Web pages.
Content such as product information, images and video is composed
of multitudes of files that require orchestration on the back end
to create an online catalog and enable search capability. For
retailers and large enterprises with petabyte-sized databases,
smart management of digital assets is a crucial but complicated
process. The combined solution from SDL and ADAM Software offers a
truly enterprise-ready content management platform that caters
specifically to such companies.
"As the leading provider of digital asset management (DAM) and
product content management (PCM) software, we value our partnership
with SDL as we continue to pursue opportunities in North America," said Pieter Casneuf, CEO of
ADAM Software. "SDL Tridion® provides an easy-to-use, intuitive
interface that allows marketers to create dynamic customer
experiences by providing the right content, through the right
channel, at the right time, to the right person and in the right
language. We firmly believe that these are the keys to strong
global customer experience management and we are proud to partner
with the leader in this space."
"Combining two leading technologies from SDL and ADAM promises
enterprise customers the strongest solution to manage both their
extensive content and their digital customer experiences," said Jan
Jaap Kolleman, CEO of SDL Content Management Technologies
division.
SDL and ADAM Software have a rich history of working together,
partnering on dozens of projects since 2009.
About SDL
SDL enables global businesses to engage with their customers in
the language, the media and at the moment they choose. We help
businesses manage their brands, drive global revenues, accelerate
speed to market and enrich their customers' experience. SDL's
enterprise-ready innovative technology and service solutions span
the entire customer journey and include social listening and
marketing analytics, campaign management, language management and
services, video and written content creation, web content
management, dynamic technical documentation publication and
eCommerce. SDL solutions drive global reach across multiple
languages, cultures, channels and media. SDL has over 1,500
enterprise customers, 400 partners and a global infrastructure of
70 offices in 38 countries. For more information, visit
www.sdl.com.
About ADAM Software
ADAM Software is a global provider of media workflow and
marketing technology software. We offer enterprises the ability to
manage, structure and deliver media between people, processes and
systems. Working with our partners enables us to implement our
software globally while providing workflow solutions to all types
of enterprises. What drives us is a passion to organize media
intelligently, making it easier and more accessible to
everyone.
Contact
SDL Europe and Corporate Headquarters - Vicky Ryce
+44 (0)7792 662213
vryce@sdl.com
GolinHarris for SDL (Americas) – Ivana
Gaspic
+1 415 318 4367
igaspic@golinharris.com
ADAM Software – Jan Dejosse
+32 9 381 63 36
jan@adamsoftware.net
SOURCE SDL