AMSTERDAM and NEW YORK, Jan. 31,
2011 /PRNewswire/ -- SDL (LSE: SDL), the leading provider of
Global Information Management solutions, today announced the
general availability of SDL Tridion® 2011, the flagship product of
SDL's Web Content Management Solutions (WCMS) Division.
Building on its core strengths as a truly global solution in
content targeting, multisite and multilingual site management, SDL
Tridion 2011 includes functional enhancements for marketers, as
well as for IT organizations supporting implementation. These
include multi-browser support, high-end personalization,
multichannel campaign management, including full usage of the
mobile channel, as well as overall improvements in areas such as
usability, flexibility, performance and visitor intelligence,
enabling global brands to achieve highly consistent, relevant
customer experiences - across multiple channels and languages at
any scale.
Jan Jaap Kolleman, CEO at SDL WCMS said: "SDL Tridion 2011 will
enable global brands to achieve what we call 'pervasive engagement
management' - helping them to achieve success in today's connected
world. We listened carefully to our customers and created a
solution that will allow them to engage a savvy, channel-agnostic
consumer. SDL Tridion 2011 contains the BluePrinting™ content
modelling system to ensure brand consistency across websites,
social media, mobile and other devices in any language. Our
truly global solution, including SDL SmartTarget™ which enables
marketers to target visitors and provide them with personalized
information, integrates seamlessly with other customer-facing
systems to tie together all relevant information in the customer
lifecycle."
SDL Tridion is widely recognized as a key ingredient in a
successful customer journey. "As a leading airport group, we are
looking for optimization of our web usage as a major communication
tool," says Michael Ibbitson, Vice
President Information & Communication Systems, Airport of
Abu Dhabi. "Along with
providing travel information, our new website will offer visitors a
platform for diversified services, such as duty free shopping,
airport parking and the use of an airport lounge. SDL Tridion
will facilitate the communication of all relevant information
consistently to our customers through different channels, ensuring
engagement everywhere and anytime."
SDL Tridion 2011 is well timed to meet market needs.
"Enterprises want to address more advanced functionality,
rather than just basic content management," notes Forrester
Research, Inc. in its March 29, 2010
independent report, 'Web Content Management Will Weave Its Way Into
More Enterprise Applications'. In addition, the report goes
on to say that to better enterprise application integration, firms
would like to see improvements in workflow, content targeting,
management of multiple websites, collaboration, Social Computing,
rich media support, rapid microsite or landing page creation, and
multilingual content management.
SDL Tridion 2011 is immediately available for existing
customers, as well as for new customer implementations. To
find out more please go to www.sdl.com/wcm.
About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey – from brand awareness,
to sales and after-sales support – and across languages, cultures
and channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com
About SDL Web Content Management Solutions
SDL's Web Content Management Solutions division delivers the
leading enterprise class Web Content Management platform, SDL
Tridion. SDL Tridion enables organizations to deliver a
consistent, interactive and highly targeted customer experience, in
multiple languages, across multiple Web sites and channels.
GolinHarris for SDL (Americas) –
Rowena Sara
+1 415 318 4376
rsara@golinharris.com
Hall Communications for SDL
(Europe) – Nick Hall
+ 44 (0)1494 866526
nick@hallcommunications.co.uk
SDL ASIA Pacific - Richard
Delanty
+81 90 6695 5313
rdelanty@sdl.com
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SDL Corporate Headquarters – Amy
Hall
+44 (0)1628 410120
amyhall@sdl.com
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SOURCE SDL