TIDMPURE 
 
RNS Number : 0924T 
PureCircle Limited 
22 September 2010 
 

Results for the year ended 30 June 2010 
PureCircle (LSE: PURE), the world's leading producer of high purity stevia 
products, announces its unaudited results for the year ended 30 June 2010 ("FY 
2010") together with audited comparatives for the year to 30 June 2009 ("FY 
2009"). 
The Group's full audited report and accounts will be posted to shareholders in 
October. 
Change of auditors 
As announced on 27 July 2010, the Group has changed its auditors to 
PricewaterhouseCoopers. 
Financial Highlights 
+------------------------+-----------+----------+ 
|                        | Unaudited |  Audited | 
|                        | 12 months |        & | 
|                        | to 30 Jun | restated | 
|                        |      2010 |       12 | 
|                        |    FY2010 |   months | 
|                        |     $'000 |    to 30 | 
|                        |           |     June | 
|                        |           |     2009 | 
|                        |           |   FY2009 | 
|                        |           |    $'000 | 
+------------------------+-----------+----------+ 
| Sales                  |    60,773 |   60,023 | 
+------------------------+-----------+----------+ 
| Gross profit           |    21,192 |   25,842 | 
+------------------------+-----------+----------+ 
| Operating profit       |     4,553 |   12,137 | 
+------------------------+-----------+----------+ 
| Net profit after tax   |     1,034 |   11,241 | 
| and minority           |           |          | 
+------------------------+-----------+----------+ 
| Adjusted EBITDA        |     8,383 |   15,503 | 
+------------------------+-----------+----------+ 
| Earnings per share (US |      0.71 |     8.52 | 
| Cents)                 |           |          | 
+------------------------+-----------+----------+ 
| Gross cash             |    63,601 |   18,920 | 
+------------------------+-----------+----------+ 
| Gross assets           |   272,180 |  169,050 | 
+------------------------+-----------+----------+ 
| Net assets             |   158,086 |   92,962 | 
+------------------------+-----------+----------+ 
| Net assets per share   |      1.02 |     0.70 | 
| (US $)                 |           |          | 
+------------------------+-----------+----------+ 
| Adjusted EBITDA is defined as earnings before | 
| interest, tax, depreciation amortisation and  | 
| share based payments.                         | 
+------------------------+-----------+----------+ 
 
 
·     Sales flat year on year due to strategic decision to sell only direct to 
end user customers (60% of sales in FY 2009 to trading partner).  We completed 
our move to working directly with end user customers by setting up global sales 
and marketing infrastructure including in-house application facilities and 
forging strategic partnerships. 
·     Underlying sales to direct to end user customers increases from $25m to 
$60m:  Underlying sales growth is a direct result of the company's strategic 
decision to focus on end user customers. 
·     Major investments made in FY2009 to support growth reduced gross and net 
profits: On flat sales, gross profits were impacted by  higher production 
capacity costs in cost of sales and net profits by these and the sales 
organization investments made in FY 2009. 
·     Strong adjusted EBITDA % confirms robustness of our business model: Our 
adjusted EBITDA of $9.4m represented 16% of sales, despite PureCircle production 
operating at just 25% of capacity.  The EBITDA % should strengthen as sales 
volumes increase and as we now benefit from direct end user margin. 
·     Strong balance sheet: We have invested almost $300m building our supply 
chain. Gross assets of $270m confirm the scale of the capacity and 
infrastructure in place to support strong growth 
·     Prior year adjustments and restatements: reflecting changes in our 
operations, the Group has changed its accounting for leaf development and leaf 
seedlings, and reviewed the prior year capitalization of certain assets. These 
changes have resulted in a $2.2m reduction in net assets at 30 June 2008 and a 
net $0.03m increase in net assets at 30 June 2009. 
·     Capital raise: The Group further strengthened its balance sheet with a 
$65m net capital raise in November 2009. The issue was oversubscribed by quality 
long term international funds 
·     Cash at bank: The Group ended FY 2010 with $63m gross cash, fully funded 
for its foreseeable expansion plans 
·     Net debt: Net debt was $40mm at 30 June 2010. After adjusting for finished 
goods inventories, the Group was net cash positive 
 
BUSINESS DEVELOPMENTS 
 
·     Consumer demand: Strong Nielsen and Mintel data across a growing number of 
markets show consumer demand for products sweetened naturally with high purity 
stevia is accelerating. 
·     Food and Beverage product launches and successes: The range of products 
launched has increased across categories, particularly into food, across 
companies and across countries. Market data and company's underling sales 
confirms all customers using high purity stevia are increasing their product 
usage which indicates that products launched containing stevia are performing 
well. 
·     Diversified customer base:  At June 2010 the Group had over one hundred 
high purity stevia customers, an increase from just 25 at June 2009 and just 1 
at June 2008. 
·     Customer contracts wins confirm major share of market:PureCircle continues 
to secure additional contracts with large multinational F&B companies. Our 
customer base already represents the majority share of the global sweeteners 
consumption and although their stevia needs at this stage are relatively small 
we expect their usage to increase substantially in years to come as they 
continue to integrate stevia as sweetener of choice. 
·     Diversified product portfolio: New high purity stevia products launched 
provide a diversified product portfolio with strong natural propositions at all 
calorie reduction target points. 
·     FDA clearances: FDA GRAS clearance of our SG95 product in July 2010 opens 
up material new revenue opportunities and confirms the growing regulatory 
support for high purity stevia. We expect SG95 to open up additional new 
opportunities for stevia beyond Reb A. The company is actively developing number 
of other high purity stevia products as well as various blends with other 0 
calorie & nutritive natural sweeteners. 
·     European Regulatory progress: important further regulatory clearances have 
been secured. In September 2009 France approved RebA, following Switzerland 
which approved in 2008: wider EU approval is expected within a year. EU approval 
is an eagerly awaited mile stone by the company as it will open up major 
sweetener markets for stevia. 
·     Sugar partnerships: our Joint Ventures with Imperial Sugar and with 
British Sugar confirms the positive synergies two natural ingredients have and 
alignment and understanding of two industries to capitalize and create value 
based on these synergies. The company is actively pursuing other such 
partnerships which will be announced in due course. 
·     Marketing: leading consumer recognition and trust:  the Global Stevia 
Institute, the Stevia by PureCircle trustmark and Launch of "We Grow Joy 
Campaign" are aimed to aids consumers awareness of stevia as natural sweetener 
and to help further consumer trust and demand for high purity stevia. 
·     Global Stevia Institute (GSI): within just three months since launch 
with over 1,000 visits to the website is already recognized as the leading 
authority on the nutritional and health voice for the benefits of high purity 
stevia. GSI board members are active and are participating at the Society for 
Nutrition Education and American Association of Diabetes Educators conferences 
·     Stevia by PureCircle trustmark: launched in September, this is already 
being supported by leading brands 
·     Production scaled: we have scaled all aspects of our production capacity 
and processes. FY 2010 production was 400% higher than that for FY 2008. 
·     Patents: USA approval of our core process patents confirms our base IP 
leadership. Our pipeline of forty nine application patents underscores our 
innovation leadership across many categories 
·     First leaf sourced from Kenya and Paraguay: Kenya and Paraguay achieved 
key milestones when they shipped their initial volumes of leaf to our extract 
facilities in July 2010. 
·     Leaf diversification fully on track: PureCircle now has leaf sourcing in 
progress or in trial with partners in sixteen countries across four continents 
including United States. 
·     Implementation of improved China leaf model: We have implemented new 
controlled farmer model for leaf sourcing reducing our exposure to buying on the 
open market 
·     Accelerated leaf research: in FY 2010 PureCircle has increased investment 
in leaf research to accelerate development of new generation stevia ingredients. 
As part of this initiative the company is working with Michigan State University 
(MSU). 
 
 
Paul Selway-Swift, Chairman of PureCircle, commented: 
 
"Our strategy is for high purity stevia to become a mass volume natural 
sweetener, like sugar. Our business model is based on mass volume supply. We 
have shown we can scale our supply chain. With major contract wins to supply the 
F&B industry globally we are securing the major share of the emerging market, 
and with our strategic partnerships we hope to accelerate our global 
distribution significantly. 
 
There have been some challenges in the last twelve months, notably as we 
implemented our strategic decision to move all sales  solely  direct to end 
users. However the high purity stevia market is undoubtedly accelerating and as 
it does so the strength of our direct customer base and of our partners will 
justify fully the tough decisions taken this year. 
 
We are ever more confident about the significant long term prospects of the 
Company. But the industry is still young and so there will continue to be 
volatility in our sales progress. 
 
 
 
ENQUIRIES 
 
PureCircle Limited 
Magomet Malsagov, Group CEO                +60 12388 8049 
William Mitchell, Group CFO                      +44 7974 005163 
 
Westport Communications 
Alan Frame                                                         +44 20 7065 
2690 
 
RFC Corporate Finance Ltd 
Stephen Allen                                                   +61 89480 2500 
CHAIRMAN & CHIEF EXECUTIVE'S STATEMENT 
 
 
1.    REVIEW 
 
FY 2010 was a year of hard but important progress for PureCircle. On the face of 
it our results were disappointing, with sales flat and profits reduced  by the 
high levels of investment we made in FY 2009. It is important to note however 
that the high purity stevia industry is only two years old and just emerging. 
The company will benefit as the industry begins to mature, underpinned by our 
strategies and the significant investments already made. When the fundamentals 
of our business are analysed, it is clear that during FY 2010 PureCircle made a 
good deal of progress towards our long term goals. 
 
-      Although initially small the market is accelerating fast: actual consumer 
sales of high purity stevia sweetened products more than doubled which confirms 
that acceptance of taste is good and consumers respond well to the natural 
claim. 
-      The number of food and beverage companies using high purity stevia 
increased significantly and did so across more product categories and more 
countries than a year ago. 
-      PureCircle's market share as supplier to the products launched increased. 
-      Our underlying sales and market share of end users grew strongly and our 
pipeline suggests accelerating growth in the coming years. 
-      All aspects of our supply chain scaled successfully. 
-      Our R&D activities accelerated and the full breadth and depth of our 
innovation is now starting to be understood within the industry. 
-      We restructured and invested further in our sales and marketing 
organization, particularly in the USA and Europe, to enable us to better serve 
our global and regional customer base. 
-      Our stevia-sugar partnerships have the potential to be large long-term 
businesses. 
 
We said in our FY 2009 review that the scale of our ambitions is significant. To 
achieve our goals we will undoubtedly face many challenges. Some will be 
daunting. But we remain determined to resolve each of them successfully. 
 
2.    SALES AND MARKETING 
 
2.1  Sales development overview 
 
The Company's market is defined as the consumption of high purity stevia based 
natural sweeteners by the world's Food and Beverage companies. In turn this will 
be determined by the levels of end consumer demand of products containing stevia 
as a sweetener. 
 
PureCircle's long term sales are dependent upon the growth in consumer demand 
and on our direct to customer share of the Food and Beverage stevia usage. FY 
2010 has seen important progress in both these long term performance indicators. 
 
·     Consumer demand for high purity stevia sweetened products is growing 
rapidly; and 
·     The Company completed the restructuring of its sales  to direct end user 
relationships 
 
In the process the Company has progressed towards a "normal" sales business with 
regular repeat orders. 
 
Our regular recurring orders to end customers, increased from $25m in FY2009 to 
$60m. 
 
 
2.2  Stevia market accelerating growth 
 
Data across all key indicators suggest that consumer demand and consumption for 
high purity stevia sweetened products is accelerating. High purity stevia is 
being consumed in more countries, more brands, more SKUs and with more repeat 
purchases and product roll-outs than at 30 June 2009. Focusing on consumer 
demand, Mintel New Product Database confirms that the number of new product 
launches increased by 200% in the last twelve months, with products having 
launched across thirty-five countries in 2010. 
 
In the important USA market the sales run rate for product using high purity 
stevia is now estimated to have exceeded an annualized market sales of $600m at 
retail, this is unprecedented growth considering stevia approval was granted 
less than two years ago.  In the United States recent Nielsen retail data also 
estimates Stevia sweeteners have surpassed Aspartame sales and now comprise 
fourteen per cent of the USA tabletop sugar substitute market.  In addition high 
purity stevia sweetened products have been launched into new major markets like 
France (Danone, Coca-Cola, Merisant) and Mexico (Pepsico Inc, Danone) and 
Australia (Schweppes, Merisant, McCormick Foods).  The growth of these markets 
has been made possible by our commitment to produce and deliver high purity 
stevia products in volume. 
 
Most products using high purity stevia have launched in the past twelve months. 
Some of the new product launches are line extensions supporting innovation for 
leading brands (e.g. Taillefine, Fanta Still), others are at market test level 
(e.g. G2 Natural) and we have even started seeing in the past ten months 
existing brands being reformulated (Bonafont). As these early stage launches 
develop and increase their distribution and widen their SKU base, they provide 
additional growth potential yet to be realized. In addition we anticipate that 
larger brands and larger launches are occurring and are being planned which will 
fuel market growth further. 
 
Given the standard eighteen months to three or more years new product 
development and launch cycles, it is our firm belief the true market size 
potential and consumer acceptance will only be confirmed in 2011 and beyond. 
Additionally, regulatory clearances expected in the next twelve months (EU, 
Argentina, Canada, Indonesia, Thailand and others) will facilitate accelerating 
the roll-out of sizeable brands internationally. 
 
2.3  Customer contract wins: major share of growing market 
 
We have secured a number of prestigious customer contracts in the period. Our 
client base has increased by almost one hundred customers in the last twelve 
months. Within this we have secured a high proportion of the world's twenty 
largest food and beverage companies ranked by sales. 
 
Reviewing the increasing number of products being launched containing high 
purity stevia, it is clear that PureCircle continues to secure the majority 
share of the fast growing market. 
 
2.4  Diversified customer base established 
 
The Group's sales strategy is to have a highly diversified customer base to 
which the Company sells directly to the end user customer. We have made good 
progress with this strategic objective. 
 
The Group is building its sales to a diversified customer base. At 30 June 2010 
the Group had over one hundred invoiced high purity stevia product customers 
against twenty-five at 30 June 2009 and just the one at 30 June 2008. Our sales 
pipeline indicates a further increase in the customer base over the next twelve 
to twenty four months. Our customers and sales pipeline now cover most food and 
beverage categories: in particular, as expected, we are seeing many more food 
projects than a year ago. The decisions we took a year ago to build finished 
goods inventories in our key markets to increase new customer confidence of 
seeing local warehoused product availability starting to pay dividends. 
 
On 30 June 2010 our contract with a trading partner expired, having had no sales 
in FY 2010. In the year to 30 June 2009, sales to the trading partner had 
represented 60% of our total sales. 
 
2.5  Applications support and formulation partnerships 
 
One of the Group's key strategies is to provide customers with in-depth as well 
as hands-on support with their formulating needs. We implement this 
solution-based strategy in three ways: 
 
-      In-house application support:  Our Global application center based at our 
PureCircle USA headquarters in Oakbrook, Illinois, in coordination with our 
Kuala Lumpur based Science team- provides effective ways on how to formulate a 
wide range of food and beverage applications using Reb A but also different 
available high purity stevia sweeteners, natural flavors and blends with other 
natural 0 calorie and nutritive sweeteners. 
 
-      Extended formulation support: we provide extensive and more specific 
formulation support to our customers by working in partnership with some of the 
leading application companies in the world, combining our in-depth knowledge of 
high purity stevia sweeteners with our partners' focused application expertise. 
 
-      Stevia-sugar Technology: PureCircle is a strong believer of the 
significant opportunities offered by effectively combining sugar and stevia 
beyond a mere mechanical blend. Improving such technology and product delivery 
is fulfilled through our sugar Joint Ventures (see later) which global roll out 
we have accelerated significantly in this year 
 
2.6  Pricing 
Our long term strategy is for high purity stevia to be used as a mainstream mass 
volume sweetener, just like sugar and corn. To achieve this the long term 
pricing of high purity stevia has to be cost competitive with these nutritive 
sweeteners on an equivalent sweetness, volume usage and proposition basis. 
 
We encourage our customers to look at high purity stevia strategically in this 
manner and our corporate strategy is to ensure we are positioned to be able to 
deliver this pricing long term for mass volume usage. This is a critical 
marketing communication which will accelerate wider usage. As market leaders 
with clear production scale and efficiency advantages, our pricing strategy also 
provides a powerful unique selling point for the Group that is winning us strong 
market share. 
 
3.    MARKETING 
 
Our marketing strategy is to promote the growth of the overall high purity 
stevia industry and to promote PureCircle as leader within that industry. We 
have accelerated the activity and progress in marketing significantly across the 
period. 
 
3.1  Promote the growth of the overall high purity stevia market 
 
 Over the past year the Group has significantly ramped up marketing support 
in partnership with customers to promote the growth of the industry.  Marketing 
communication efforts have focused on two key areas to drive industry growth - 
development of the Global Stevia Institute and launch of the Stevia by 
PureCircle trust mark. 
 
The Global Stevia Institute: In June 2010 PCL announced that it had created the 
Global Stevia Institute which would promote accurate, credible and consistent 
information and resources about high purity stevia to health professionals, 
consumers and the food industry.  The Institute has been formed with the 
leadership of seven internationally recognized professionals, including notable 
M.D.'s and PhD's from the United States, Latin America and Europe.  The Global 
Stevia Institute's Executive Director, Dr. Keith Ayoob, is an internationally 
known nutritionist and an Associate Clinical Professor of Pediatrics at the 
Albert Einstein College of Medicine In New York City and has worked extensively 
in the area of obesity and child nutrition.  The representative from France, Dr. 
Jean Michel Cohen, MD, PhD, is a nutrition specialist in France and an 
award-winning and best-selling author on the subjects of nutrion and obesity. 
 
The Institute has immediately provided a credible platform for education, 
outreach and media response on a global scale.  In addition to board member 
assignments, the Global Institute has already established itself with outreach 
to thousands of health professionals, media influencers and customers though its 
efforts.  Following launch in June the Institute introduced an industry leading 
website (www.globalsteviainstitute.com), has been involved in the leading health 
professional conferences, and been interviewed in mainstream consumer media 
outlets.  The Global Stevia Institutes efforts will continue to support global 
expansion of the industry in support of our customers in 2011. 
 
Stevia by PureCircle Trust Mark: In 2010 PCL developed a new customer 
co-marketing program built around the newly development trust mark "Stevia by 
PureCircle".  In conjunction with the launch of the trust mark, a fully 
integrated campaign entitled "We Grow Joy" was developed to drive stevia 
awareness, promote stevia's natural sweet taste and help consumer packaged goods 
companies communicate a trusted source of high purity stevia to their consumers. 
The campaign has recently launched in September, with plans to reach millions of 
consumers through print, digital (www.steviapurecircle.com), media tours and 
social media channels in conjunction with customer co-marketing activities. 
Products calling out that they are "naturally sweetened with stevia by 
PureCircle" are now launching in the United States, Latin America and Australia 
with plans underway to expand into other global markets.  Included among these 
brands are leading products like Silk Chocolate Light Soymilk and True Lemonade 
powdered beverages in the United States.   The campaign will continue to develop 
in 2011 in conjunction with our customers launches. 
Market Moving Insights:  In the early stages of a rapidly developing industry 
PureCircle has continued to develop customer relationships through deep consumer 
insights.  They have not only served as the foundation for development of 
PureCircle marketing communications strategies, but have enabled the Group to 
establish itself as a clear partner in the development and positioning of 
product launches by PureCircle's customers.  In 2010, PureCircle firmly 
established itself as the industry expert, from stevia plant to the end 
consumer, through the fielding of the largest mom and family research study of 
its kind in the United States, focused on stevia.  The results of the 
quantitative study reached a record breaking online webinar attendance of over 
500 companies across more than 50 countries in October 2009.  Subsequently, the 
company has fielded studies across key strategic markets including parts of 
Latin America and Europe.  PureCircle's continued role as expert on the consumer 
and market will continue to play an important role in helping to accelerate our 
customer's product development timelines. 
4.    SUPPLY CHAIN 
Over the past two years the Group has invested heavily developing a supply chain 
sufficiently robust to provide for rapid growth in the scale of both the Company 
and the market. Based on detailed supply chain audit verification, there is now 
a high level of customer confidence that PureCircle has scaled and is ready to 
support a major ingredient industry as high purity stevia demand takes off.  Our 
customer confidence is based on the progress we have made in all areas of supply 
chain: leaf, extract, refining and logistics. 
 
4.1      Leaf 
We plan to increase the volume and quality of leaf supply in all markets, 
increase the percentage of leaf supply "controlled" by PureCircle and to 
diversify supply from China across multiple countries in Asia, Africa and the 
Americas. The Group continues to make strong progress on all these fronts. Our 
initiatives are generating improvements across the industry. 
 
Increase global supply: The total volume of leaf continues to increase globally 
and in every country within which stevia is being planted. At 30 June 2010, 
total global leaf for the current harvests is estimated at 70,000 to 100,000 
tonnes. This is an increase of some 1,000 to 1,500% since PureCircle founded the 
high purity stevia industry. We have led and continue to lead the expansion of 
leaf supply. 
 
Increase the quality of leaf: When PureCircle started the high purity stevia 
industry, stevia leaf typically contained six to eight percent total 
steviolglycoside (TSG) content and just one to one and a half percent net 
Rebaudioside (Reb A) content. In the 2010 harvests these key quality indicators 
have been increased to at least ten to twelve percent TSG content and four 
percent Reb A content: a net quality improvement of 200-300%. As noted later, 
PureCircle is investing to accelerate further improvements in leaf quality. 
 
Increase the proportion of leaf "controlled" by PureCircle - China: We have 
successfully moved our leaf model from the 100% buying on open market model of 
just two years ago. In the 2010 harvest we have controlled the material part of 
our buying requirements. Control has been based on new contracts with farmers, 
increased investment in high quality leaf propagation stock sourced from 
PureCircle and more supply from farmers and regions working directly with our 
leaf technical teams. This has reduced considerably our exposure to the more 
volatile and variable quality of the open market supply. 
We are targeting to expand the controlled proportion and volumes of our China 
supply significantly in future years. Outside China our strategy to increase our 
controlled supply is linked to our geographical diversification plans described 
below. 
Investments to improve leaf quality:  the Group has a series of initiatives in 
train to improve leaf quality. The Group has plant breeders' rights (PBR) to a 
number of high quality leaf varieties well in excess of current market averages. 
Importantly our PBR varieties already deliver the leaf quality improvements 
needed to allow high purity stevia to become a mass volume commodity, once they 
are rolled out in sufficient volume.  That process of roll-out accelerated 
during the last period. 
 
The Group is investing in a number of research projects with major institutions 
to further accelerate leaf quality improvements. Our partnership with Michigan 
State University and our development programme with S&W seeds of California are 
just two examples of this. 
In addition, in all regions the best quality leaf of each harvest is routinely 
used as mother stock for the next planting. 
 
Global diversification of leaf supply: in China, stevia is now being sourced 
from six regions as opposed to just three main areas two years ago. 
 
Elsewhere, our strategy is to create supply in Africa, South America, the USA 
and South East Asia, each with viable standalone critical mass.  Our approach is 
to own an R&D and propagation based subsidiary in each region and then to work 
with third party partners to develop secure stable supplies of quality leaf. The 
Group has made strong progress on both fronts. 
We now own fully our Paraguay and Kenya businesses. This has allowed our pace of 
development in each country to accelerate significantly. Both now have fully 
viable standalone operations that are acting as the regional centres of 
excellence they were intended to be.  In addition we have strengthened our 
global leaf management with the recruitment of leading horticultural development 
managers for each leaf supply continent. 
Strong support from our wholly owned propagation subsidiaries and from the new 
development management has enabled our third party partners to accelerate 
significantly. We now have partners growing stevia for purchase by PureCircle in 
sixteen countries across four continents. We estimate that at least 40 per cent 
of our total requirement will come from these good quality "controlled" 
suppliers by end 2012. 
 
In July 2010 the Group achieved the important milestone of having the first 
commercial shipments of leaf from Kenya and Paraguay to our extract factory in 
China. 
 
Leaf management: our leaf improvements are underpinned by a strong global leaf 
management team. We continue to invest in specialist agronomists, in research, 
in technical support and buying management. We now have specialist teams 
representing PureCircle in each of the four leaf growing continents in which we 
operate. 
 
Leaf summary:  the stevia leaf market has many years to go of growth in supply 
and improvement in quality standards before high purity stevia is truly a global 
mass volume commodity sweetener. But the roadmap to get there is now clear and 
progress is accelerating. On all key measures (volume purchased, controlled 
supply hectares, quality improvements, geographical diversification and 
expansion, next generation research, management organisation) PureCircle is 
leading. There are challenges ahead but our intent is to keep leading. At 30 
June 2010, our leaf operations are fully on track to deliver our long term 
strategic objectives. 
 
Kenya and Africa leaf operations 
 
Our now 100% owned Kenya operations have focused on recruiting and training 
farmers, propagating our proprietary leaf strains from South America, developing 
and rolling out scalable operating systems, including micro-finance support and 
starting to export leaf. 
We have recruited 2,200 farmers, more than 1,500 of whom have been trained, 
signed up by microfinance and are at different stages of planting stevia. Early 
results from our proprietary leaf strains are encouraging and these are now 
being propagated and rolled out in volume. 
Regional stevia nurseries have now been established in Eastern Africa with two 
companies in Tanzania. In addition we are working with supply partners in 
Uganda, Zambia and South Africa. 
Paraguay and South American leaf operations 
 
During the period we exceeded our budgeted hectares of planting and are now 
working with more than 800 new growers than a year ago. The average size of farm 
under cultivation has doubled and we are contracting with an increasing number 
of larger farmers. 
We have established two major nurseries, one in the north and one in the south 
of Paraguay, each focusing on the different proprietary leaf strains most suited 
to the local climate and conditions. Both strains are in the process of being 
declared of regional government interest, which will accelerate our planting 
plans further. We are working with USAID, FOMIN and the InterAmerican 
Development Bank as they seek to promote stevia as a commodity crop in the 
region. 
We expect to treble our hectares in the coming period, with over 60% of them 
being for our highest yielding proprietary leaf strain. We are working actively 
with our farmer suppliers to increase the proportion using high yielding 
irrigation techniques and have put in place microfinance facilities to support 
this. 
Outside Paraguay we have put in place and are securing new supply partners in 
Peru, Argentina, Chile, Uruguay, Brazil and Colombia. 
Asia, the USA and Central America 
 
Our leaf development activity in the USA has focused on research partnerships, 
for example our Michigan State University Breeding Initiative, and developing 
supply partners in California, for example S&W Seed, and the South Eastern USA, 
where we expect trial planting to start before the end of 2010. 
 
Outside the USA we continue to work with agricultural interests on a worldwide 
basis, Projects include Egypt, Sri Lanka, India, Latin America as well as 
evaluations in other South East Asia regions. 
 
4.2      Extract 
We are already the world's largest producer of stevia extract and again 
increased production of extract to record levels, benefitting from the major 
capacity and technology improvements that our most recent investment in 
PureCircle Jiangxi provides. All extract Key Performance Indicators have 
improved significantly compared to prior periods: total production was up, 
average quality improved and cost per unit reduced. Our stevia extract unit in 
Jiangxi is producing four times the volume with a consistently higher Reb A 
content and a unit cost of 80% compared to two years ago. Energy consumption has 
reduced by more than 21% on a like for like tonnage basis this year. 
 
In addition our industry leading extraction technology is enabling us to produce 
a much wider range of high quality steviol glycoside products than previously. 
The July 2010 FDA GRAS clearance of our SG95 product which is produced at 
Jiangxi confirms this important progress. With FDA and JECFA clearance for our 
high quality SG95 Jiangxi is well placed to produce in bulk. We expect further 
product innovation in the coming year. 
 
Progress at PureCircle Jiangxi has also included health and safety, with key 
indicators improving, and a growing profile in the Jiangxi community where the 
company is a major contributor to the economy. 
 
 
4.3      Refining 
The Group produced a record 500 tonnes (2008 100 tonnes) volumes of refined high 
purity Reb A in the twelve months to 30 June 2010. To achieve this, a number of 
key performance indicators were improved significantly, including the important 
batch size (scaled fully). 
 
We have also made significant progress with a series of process improvements. 
These include increased refined yield of high purity Reb A from the stevia 
extract supply, lower manufacturing consumables costs (reduced on a unit basis 
by almost 50% year on year) and lower energy costs. 
 
The capacity at our Malaysian refinery is now 2,000 tonnes of high purity Reb A. 
 
The refinery has also been subject to and has passed successfully a record 
number of customer supply audits in the period. In addition a concerted 
programme of Health and Safety training and process improvement has been 
undertaken, which will continue on an ongoing basis. 
 
4.4  Engineering and Construction 
 
During the period we set up a new management unit dedicated to engineering 
improvements, environmental efficiency and capacity construction planning. The 
team has managed our successful refining and extract capacity expansions in 
prior years, but not as a dedicated specialist unit. During 2010 the engineering 
and construction team has implemented a number of process efficiency 
improvements that have already secured ongoing cost savings and removed capacity 
bottlenecks. Further improvements are budgeted. 
 
The company has made progress improving the environmental footprint of our 
operations. The main focus in 2010 has been securing waste water and related 
improvements that were designed into our China extract capacity expansion in 
2009. 
 
On capacity expansion, the Group is preparing the ground work for a range of 
possible expansions. These include refining capacity in Malaysia and potential 
extract capacity in both Africa and South America. Group policy is that we will 
not commit capacity expansion until our sales volumes are running at not less 
than 50% of current capacity.  But our modular design approach will enable us to 
implement fast when these thresholds are reached. 
 
5.    RESEARCH AND DEVELOPMENT 
 
This has been an active period for our Research and Development team. Key 
projects have included next generation steviolglycosides, developing next 
generation analytical tools to enable wider usage of high purity stevia, 
manufacturing process improvements and extensive stevia-sucrose product 
developments. 
 
During the period, the Company has accelerated its patent and Intellectual 
Property protection activities. In July 2010 PureCircle's core process patents 
were granted important USA registration. These patents provide "umbrella" 
coverage for our processes that underpin our leadership of the high purity 
stevia industry. In addition the Company now has forty nine separate other 
patents filed and under review. These represent a comprehensive suite of process 
and application IP that further underscore our industry leadership. 
 
6.    FUND RAISING, INVESTOR RELATIONS AND SIGNIFICANT SHAREHOLDING 
In November 2009 we raised $65m, net of expenses, of new capital through the 
placing of 20 million new ordinary shares at an issue price of GBP 2.00 each. 
The fund raising means that PureCircle is well positioned to take full advantage 
of the expected increases in demand for high purity stevia as the industry moves 
mainstream. 
 
The fund raising was well supported with major new international funds 
participating in the placing, which was significantly oversubscribed. 
 
Additionally, 20 per cent of the placing was subscribed by Olam International 
("Olam"), which also in December 2009 bought out the interests in PureCircle of 
its Joint Venture partner. As a result Olam is the owner of 20 per cent of the 
shares of the Company. 
 
7.        MANAGEMENT 
The Group has continued to invest in management to support and develop further 
the Group's market leadership. The investments made in leaf buying, leaf 
development, production and other supply chain activities are already enabling 
significant productivity gains. During 2010 we have continued to invest in 
building up a world class sales and marketing team, notably in the USA & Europe, 
to ensure we continue providing best of class logistics, sales and marketing 
support to our key customers around the world. 
 
8.    GROUP FINANCIAL REVIEW 
 
8.1  Audited financial statements 
 
The Group's full audited financial statements and annual report will be posted 
to shareholders in October. Unaudited condensed profit and loss account, balance 
sheet and cashflow are included in pages 16 to 18 of this press release. 
 
8.2  Summarised unaudited results and group financial review 
 
Summarised unaudited results and group financial review are set out below. 
 
+------------------------+-----------+----------+ 
|                        | Unaudited |  Audited | 
|                        | 12 months |        & | 
|                        | to 30 Jun | restated | 
|                        |      2010 |       12 | 
|                        |    FY2010 |   months | 
|                        |     $'000 |    to 30 | 
|                        |           |     June | 
|                        |           |     2009 | 
|                        |           |   FY2009 | 
|                        |           |    $'000 | 
+------------------------+-----------+----------+ 
| Sales                  |    60,773 |   60,023 | 
+------------------------+-----------+----------+ 
| Gross profit           |    21,192 |   25,842 | 
+------------------------+-----------+----------+ 
| Operating profit       |     4,553 |   12,137 | 
+------------------------+-----------+----------+ 
| Net profit after tax   |     1,034 |   11,241 | 
| and minority           |           |          | 
+------------------------+-----------+----------+ 
| Adjusted EBITDA        |     8,383 |   15,503 | 
+------------------------+-----------+----------+ 
| Earnings per share (US |      0.71 |     8.52 | 
| Cents)                 |           |          | 
+------------------------+-----------+----------+ 
| Gross cash             |    63,601 |   18,920 | 
+------------------------+-----------+----------+ 
| Gross assets           |   272,180 |  169,050 | 
+------------------------+-----------+----------+ 
| Net assets             |   158,086 |   92,962 | 
+------------------------+-----------+----------+ 
| Net assets per share   |      1.02 |     0.70 | 
| (US $)                 |           |          | 
+------------------------+-----------+----------+ 
| Adjusted EBITDA is defined as earnings before | 
| interest, tax, depreciation amortisation and  | 
| share based payments.                         | 
+------------------------+-----------+----------+ 
 
 
8.3  Revenues 
 
Overall revenues were unchanged at $60m for FY 2010 versus FY 2009. Strong 
growth in sales to our expanded diversified customer base was offset by the 
reduction in sales to a single trading partner, which had in FY 2009 contributed 
some 60% of our total sales. 
 
Sales of our wider portfolio of high purity stevia products grew strongly 
reflecting our emphasis on maximizing revenues from all steviolglycosides. 
PureCircle is well placed to lead the growing market demand for a wider 
portfolio of high purity stevia options. 
 
8.4  Margins 
 
The Group's gross profit reduced $4.6m in FY 2010 to $ 21.2m, against $25.8m in 
FY 2009. This reflects the higher production overheads following the major 
capacity expansions made in FY 2009. Our Jiangxi extract capacity was almost 
300% higher in FY 2010 than the average in FY 2009, and our refining capacity 
almost 100% higher.  The Group is operating substantially below scale. Although 
almost double FY 2009 levels, the FY 2010 production represented only 25% of our 
current capacity. As sales increase the gross margin percentage is expected to 
strengthen significantly. 
 
In FY 2010 the Group further improved our leaf operations and in particular we 
implemented new contracts with farmers that enable us to reduce our reliance on 
purchases in the open market.  Our new procedures require us to recognize a 
Biological Asset gain in accordance with IAS 41. 
8.5  Management and administration expenses 
 
The Group's sales and general administrative overheads increased $3.7m to $17.4m 
in FY 2010 versus FY 2009, reflecting the investments PureCircle has made to 
build its global sales and marketing organization and some initial marketing and 
promotion costs. 
 
8.6  Net profit and adjusted EBITDA 
 
Finance charges increased $2.8m in FY 2010 to $3.5m. This reflects the $63m of 
net cash investment made by PureCircle in FY 2009 to expand its supply chain, 
only partly offset by the interest earned on the Group's capital raise in 
November 2009. 
 
In FY 2010 the Group had a net income tax credit of $0.2m against a charge in FY 
2009 of $0.4m. The income tax credit reflects deferred tax assets recognized 
where short term tax losses are expected to be replaced with taxable profits in 
the foreseeable future. 
 
Adjusted EBITDA for FY 2010 was $8.4m, representing 14% of sales. Adjusted 
EBITDA is just $7.1m lower than FY 2009, despite the $9.9m lower net profit. 
This emphasizes the impact on profitability of the higher capacity investments. 
As the Group sales scale, the adjusted EBITDA margin is expected to strengthen 
further. 
 
8.7  Cashflow and Balance Sheet 
 
The Group has a strong balance sheet that was strengthened further in by the 
share placing that raised $65m of new capital, net of expenses in November 2009. 
PureCircle ended FY 2010 with $63m of gross cash, gross assets of over $270m and 
net debt of $40m. 
 
The Group's net debt position reflects our decision to build finished goods 
inventories in all our key sales markets. After adjusting for our finished goods 
inventories, the Group is strongly net cash positive. The Group's policy is to 
drawdown on its debt facilities for working capital, leaving cash balances 
available to finance the future development of the business. The Group is well 
capitalized and well poised to lead the strategic development of the global high 
purity stevia industry. 
 
8.8  Accounting policies and Prior Year Adjustments 
 
During FY 2010 the Company's leaf procurement model changed with a high 
proportion of our leaf harvest being sourced from farmers under contract, as 
opposed to open market buying. In consequence the Group is required to adopt IAS 
41 Agriculture for the first time. The open market value of leaf being grown for 
the Group at 30 June 2010 gave rise to a $5.6m market value gain ($4.8m after 
tax) . 
 
To better reflect changes in the Group's operations, the Group has changed its 
accounting for leaf development and seedlings and reviewed the prior year 
capitalization of certain assets.  This has resulted in a $2.2m reduction in net 
assets at 30 June 2008, and net increase in net assets of $0.036m at 30 June 
2009. Correspondingly, the changes have also resulted in $2.2m reduction in 
previously reported FY2008 retained profit and $0.036m increase in previously 
reported FY2009 net profit. 
 
To view the Consolidated Income Statement paste the following link into your web 
browser: 
 
 http://www.rns-pdf.londonstockexchange.com/rns/0924T_1-2010-9-22.pdf 
 
+-------------------------------------------+-----------+-----------+ 
| PureCircle Limited                        | Unaudited |   Audited | 
|                                           |           |         & | 
+-------------------------------------------+-----------+-----------+ 
| Financial year ended 30 June 2010         |           |  restated | 
+-------------------------------------------+-----------+-----------+ 
| Consolidated Balance Sheets               | 30/6/2010 | 30/6/2009 | 
+-------------------------------------------+-----------+-----------+ 
|                                           |   USD'000 |   USD'000 | 
+-------------------------------------------+-----------+-----------+ 
| ASSETS                                    |           |           | 
+-------------------------------------------+-----------+-----------+ 
| NON-CURRENT ASSETS                        |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Investment in an associate                |           |       48  | 
|                                           |         - |           | 
+-------------------------------------------+-----------+-----------+ 
| Intangible assets                         |   20,855  |   14,984  | 
+-------------------------------------------+-----------+-----------+ 
| Property, plant and equipment             |   69,762  |   64,378  | 
+-------------------------------------------+-----------+-----------+ 
| Prepaid land lease payments               |    3,113  |    2,776  | 
+-------------------------------------------+-----------+-----------+ 
| Deferred  tax assets                      |    1,533  |         - | 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL NON-CURRENT ASSETS                  |    95,263 |   82,186  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| CURRENT ASSETS                            |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Biological assets                         |    7,768  |         - | 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Inventories                               |   78,892  |   31,250  | 
+-------------------------------------------+-----------+-----------+ 
| Trade receivables                         |   19,990  |   27,173  | 
+-------------------------------------------+-----------+-----------+ 
| Other receivables, deposits and           |    6,666  |    9,521  | 
| prepayments                               |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Cash and bank balances                    |   63,601  |   18,920  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL CURRENT ASSETS                      |   176,917 |   86,864  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL ASSETS                              |   272,180 |  169,050  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| CURRENT LIABILITIES                       |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Trade payables                            |     4,115 |    2,945  | 
+-------------------------------------------+-----------+-----------+ 
| Other payables and accruals               |    4,318  |    6,716  | 
+-------------------------------------------+-----------+-----------+ 
| Income tax liabilities                    |      791  |         - | 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Short-term borrowings                     |   24,211  |   26,419  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL CURRENT LIABILITIES                 |    33,435 |   36,080  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| NON-CURRENT LIABILITIES                   |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Deferred income                           |      969  |         - | 
+-------------------------------------------+-----------+-----------+ 
| Long-term borrowings                      |    79,690 |   40,008  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL NON-CURRENT LIABILITIES             |    80,659 |   40,008  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL LIABILITIES                         |  114,094  |   76,088  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| NET ASSETS                                |  158,086  |   92,962  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| SHAREHOLDERS' EQUITY                      |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Share capital                             |   15,358  |   13,272  | 
+-------------------------------------------+-----------+-----------+ 
| Share premium                             |  130,490  |   66,353  | 
+-------------------------------------------+-----------+-----------+ 
| Foreign exchange translation reserve      |     (683) |    1,032  | 
+-------------------------------------------+-----------+-----------+ 
| Share option reserve                      |      994  |    1,704  | 
+-------------------------------------------+-----------+-----------+ 
| Retained earnings                         |   11,053  |   10,019  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| EQUITY ATTRIBUTABLE TO OWNERS OF THE      |  157,212  |   92,380  | 
| COMPANY                                   |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Non-controlling interest                  |      874  |      582  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| TOTAL EQUITY                              |  158,086  |   92,962  | 
+-------------------------------------------+-----------+-----------+ 
|                                           |           |           | 
+-------------------------------------------+-----------+-----------+ 
| Net assets per share (USD)                | 1.02      |     0.70  | 
+-------------------------------------------+-----------+-----------+ 
 
 
To view the Consolidated cashflow statements paste the following link into your 
web browser: 
http://www.rns-pdf.londonstockexchange.com/rns/0924T_1-2010-9-22.pdf 
 
9.    STRATEGIC DEVELOPMENTS 
 
As the global natural sweetener industry develops, including high purity stevia, 
the Group sees significant opportunities to consolidate and accelerate our 
leadership position through corporate activity. Our strategy is to do so 
actively. 
 
Our first strategic activity has focused on the benefits of stevia-sugar 
combinations. In the last tweleve months we have put together a series of 
partnerships with the leaders in sugar globally. These include our Natural Sweet 
Ventures joint venture with Imperial Sugar announced in February 2010, our 
proposed Joint Ventures with British Sugar Group, announced in July 2010 and the 
proposed Joint Ventures announced in separate press releases today. We are 
excited by the significant opportunities these partnerships will provide. 
 
We look forward to reporting on further strategic developments in the future. 
 
10.  OUTLOOK 
 
In the immediate term we are cautious as monthly run rate sales, whilst growing, 
remain modest. We believe that our core sales base will continue to accelerate 
but that it will be late 2011 or 2012 before the true velocity of sales from 
today's launches is fully evident. 
 
Looking longer term, we are ever more confident that high purity stevia will 
become a mass volume natural sweetener with market characteristics akin to 
sugar. Our business model is set up to prosper in a mass volume market. We 
believe the benefits of this will become increasingly evident over the longer 
term. 
 
There will inevitably be some sales volatility, but we look forward to reporting 
on further progress in the future. 
 
 
Paul Selway-Swift, Chairman 
Magomet Malsagov, Chief Executive 
 
22 September 2010 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 FR ELLBLBKFBBBX 
 

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