By Rory Gallivan

LONDON--Porta Communications PLC (PTCM.LN) shares jumped Monday after the public relations and advertising company said it had won the account to represent Tesco PLC's (TSCO.LN) fashion label F&F.

Porta's consumer PR agency Publicasity will promote F&F in the U.K., Poland, the Czech Republic, Hungary and Slovakia, through press events and other media engagement.

Porta operates a range of communications companies including Redleaf Communications and marketing and design agency Summit U.K.

Shares at 08:53 GMT were up 10% at 4 pence, valuing the company at GBP12.1 million ($14.7 million).

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

(END) Dow Jones Newswires

March 13, 2017 05:17 ET (09:17 GMT)

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