MUL Mulberry Group Plc

RNS Number:4883C
Mulberry Group PLC
01 September 2004


Mulberry Group Plc ("the Company")

1 September 2004

MULBERRY TO DEVELOP JAPANESE MARKET

Mulberry, the English luxury lifestyle brand, announces that agreement has been
reached with Mitsui & Co Ltd and Sanki Shoji Co Ltd to import and distribute the
Mulberry brand in Japan.

Sanki Shoji, which imports and distributes high end European brands including
Max Mara Fashion Group, Etro, Maurizio Pecoraro and Krizia, has a distribution
network servicing 3000 retailers and 150 company owned shops throughout Japan.

The first Mulberry shop-in-shop will open at Maruzen, in the Nihombashi district
of Tokyo during the first week of October. There will be limited wholesale
distribution to specially selected accounts from Spring next year.

Godfrey Davis, Chairman and Chief Executive of Mulberry commented: "I am
delighted that we have achieved our objective of concluding an agreement with
top quality partners who have the experience and resources to develop Mulberry's
full potential in Japan."


For further information:

WMC Communications: David Wynne-Morgan / Jo Livingston 0207 591 3999
Mulberry Press Office: Vanessa Lunt 0207 491 4323


END

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