Koovs PLC Koovs collaborates with latest Bollywood movie
July 03 2017 - 3:00AM
RNS Non-Regulatory
TIDMKOOV
Koovs PLC
03 July 2017
Koovs collaborates with latest Bollywood movie
starring global icons Shah Rukh Khan & Anushka Sharma
London, Delhi, 3 July, 2017: Koovs plc, (AIM:KOOV), today
announces its collaboration with one of the most anticipated
Bollywood movies for 2017 - Jab Harry Met Sejal, starring global
icon Shah Rukh Khan (playing Harry) & Anushka Sharma (playing
Sejal). With the movie strapline 'What you seek is seeking you',
Jab Harry Met Sejal will see Harry and Sejal travel across the
iconic European cities of Lisbon, Amsterdam, Budapest and
Prague.
Koovs has created an exclusive capsule collection, as styling
partner for the film, of selected women's and men's fashion from
the movie which will be launched on KOOVS.COM to coincide with the
film's release on 4th August. The collaboration will also include a
co-branded multi-media campaign featuring Shah Rukh Khan and
culminating with a social media contest to meet and greet the
stars.
Mary Turner CEO of Koovs says, "I'm excited to be collaborating
with this highly anticipated movie and with two of India's amazing
icons. Partnering with Bollywood has a massive effect in helping
young people connect with our brand, so it's a really smart and
cost-effective way for Koovs to leverage the momentum the film is
creating across all media platforms and it's a perfect fit with our
brand essence which stands for fun, empowerment and effortless
style every day."
Web Site & Trailer
www.koovs.com
For further information please contact:
KOOVS plc. UK Media enquiries UK:
Jody.haskayne@koovs.com Headland
+44 (0) 7710 726443 Lucy Legh / Rob Walker
KOOVS.COM INDIA / Pippa Murphy
Sutapa.chatterjee@koovs.com Tel: +44 (0)20 3805
4822
This information is provided by RNS
The company news service from the London Stock Exchange
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