SEEEN PLC Customer Win - Daily Mail (9285R)
July 11 2022 - 2:01AM
UK Regulatory
TIDMSEEN
RNS Number : 9285R
SEEEN PLC
11 July 2022
SEEEN plc
("SEEEN", the "Company" or the "Group")
Customer Win - Daily Mail
SEEEN plc (AIM: SEEEN) , the video optimisation platform company
offering proprietary technology products and services to brands,
creators and publishers for harvesting video moments to enable
discovery, sharing, e-commerce and improved digital marketing yield
is pleased to announce the sale of a CreatorSuite licence to the
Daily Mail, the leading global publisher, reinforcing the strategic
customer Key Performance Indicator ("KPI") highlighted in the
Group's FY2021 Final Results announcement.
SEEEN has been working with the Daily Mail to implement
CreatorSuite with Daily Mail's proprietary video player technology
to increase SEO traffic to its website. This implementation is
expected to go live imminently. By creating moments and having both
the videos and moments rank for Google Search, CreatorSuite is
expected to increase both search traffic and advertising income for
Daily Mail due to improved information about each video's
content.
This is the first example of SEEEN integrating its CreatorSuite
offering with a separate video player, which expands the target
market for CreatorSuite to advertising-focused publishers and
reinforces SEEEN's plan to target strategic customers, identified
as a core KPI for the Group.
Adrian Hargrave, CEO commented: "We have worked with the Daily
Mail team on strategies to help improve returns on video and this
is a key step in our ongoing relationship, which we hope will
deepen with further video analysis technology solutions. We are
excited to begin this implementation with this leading, forward
thinking global publisher, vindicating our strategy of targeting
strategic customers for whom video is becoming a greater priority
than ever before. I am also particularly proud of the work of our
technology team in driving the successful integration of
CreatorSuite with a 3(rd) party video player, this greatly broadens
our addressable target market. We look forward to adding further
customer wins to build on our current momentum."
SEEEN
Adrian Hargrave, CEO Tel: +44 (0)7775
Patrick DeSouza, Chairman 701 838
Panmure Gordon Tel: +44 (0)20 7886
(Financial Adviser, Nominated Adviser & 2500
Joint Broker )
Alina Vaskina / Harriette Johnson (Corporate
Advisory)
Rupert Dearden (Corporate Broking)
Dowgate Capital (Joint Broker) Tel: +44 (0)20 3903
7721
Stephen Norcross
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END
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