LONDON, Sept. 7, 2021 /PRNewswire/ -- Blackbird plc
(AIM: BIRD, OTCQX: BBRDF), the developer and seller of the
market-leading cloud native video editing platform, Blackbird,
today announces that a global broadcast company has licensed its
core video technology, Blackbird, including its patented video
codec technology, for a 5 year period.
This is the first OEM licensing deal of its kind for Blackbird
and is worth an expected minimum of €2 million over the contract
length. The customer is globally recognized as a leader in live
video technology for broadcast and new media productions. Through
its range of products and solutions, the customer delivers
high-profile and prestigious live sports, entertainment and
breaking news content from around the world to millions of viewers
daily – in real-time.
The technology integration will enable users of the customer's
market-leading live video solutions to have editing workflows
'powered by Blackbird', including their own editor and player. They
will be able to remotely and quickly access, edit and publish
broadcast quality content to multiple digital end points. Accessing
professional standard editing toolsets in a browser on minimal
bandwidth will enable highly agile, efficient video production
workflows for all events. Use of Blackbird's patented video
technology in the cloud delivers significant carbon reductions for
users currently running on premise video editing workflows.
Blackbird CEO, Ian McDonough,
said: "We are thrilled with this deal, which breaks new ground for
Blackbird and demonstrates the value of our world class patented IP
outside of the selling of the Blackbird platform. Under this first
technology licensing contract, the OEM partner will use the core
Blackbird video technology to provide the basis for their own
advanced on premise and cloud native editing platform, extending
its use into new product areas. They will sell the editing software
as an integral part of their broadcast production suite to their
customers around the world."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, IMG, Deltatre, Sky News
Arabia, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot
Games, the U.S Department of State and 69 local US news stations
with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird® is a registered trademark of Blackbird plc.
www.blackbird.video
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