UPDATE: Nissan To Market 1st Non Minivehicle From Another Maker In Japan
January 28 2011 - 12:56AM
Dow Jones News
Seeking a cost-effective way to boost its lineup in the
shrinking Japanese market, Nissan Motor Co. (7201.TO) said it will
market a Mazda Motor Corp. (7261.TO) minivan under its own
brand.
In the first deal under which Nissan has put out a non-mini
vehicle model from another car maker on its home turf, the two car
makers said Friday they will expand the scope of their current
manufacturing supply pact so that Mazda starts supplying its
Premacy midsize sporty minivan to Nissan from May for the Japanese
market.
The two companies said in a joint release that they will
finalize details such as how many minivans to supply from now
on.
The deal is latest in a recent trend where domestic and overseas
auto makers have deepened their cooperation in order utilize their
partner's strength to compensate for other shortcomings.
Nissan and its French peer Renault SA (RNO.FR) formed an
alliance with Daimler AG (DAI) last April. Nissan is in a vehicle
production partnership with Suzuki Motor Corp. (7269.TO) and just
last month announced an expanded vehicle supply alliance with
Mitsubishi Motors Corp. (7211.TO).
For Mazda, the agreement is the first tie-up announcement since
Ford Motor Co. (F) last November relinquished its position as the
top shareholder of the Japanese car maker. Ford remains a strategic
partner for Mazda.
Under the current mutual vehicle supply pact, Mazda provides the
Bongo van and truck to Nissan, which is sold as the Nissan Vanette
van and truck. Nissan supplies the AD and AD Expert commercial
vehicles to Mazda, which sells it as the Mazda Familia van.
-By Yoshio Takahashi, Dow Jones Newswires; 813-6269-2791;
yoshio.takahashi@dowjones.com
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