Mitsubishi Motors Spotlights New Environmentally Friendly 2008 Lancer and 2007 Outlander in KABC's Third Annual Clean Air Showca
June 07 2007 - 7:24PM
PR Newswire (US)
Rally-Inspired Vehicles Prove Power and Clean Air Technology Can
Live in Harmony CYPRESS, Calif., June 7 /PRNewswire-FirstCall/ --
Mitsubishi Motors North America (MMNA) announced today that it will
participate in TalkRadio 790 KABC's Third Annual Clean Air Showcase
on Saturday, June 9 from 10 a.m. - 4 p.m. at the Third Street
Promenade in Santa Monica. MMNA will display its new fuel-efficient
and environmentally friendly 2008 Lancer compact sedan and 2007
Outlander compact SUV in the free-of-charge event. Sales of both
new-model vehicles have been strong, and automotive enthusiasts are
quickly discovering the value the rally-inspired vehicles deliver
through their unique combination of fuel-efficiency, safety,
performance and styling. "The new Lancer and Outlander are
earth-friendly vehicles that prove environmentally conscious
consumers don't have to sacrifice performance and style to benefit
the planet," said David Patterson, senior manager of regulatory
affairs and certification, Mitsubishi Research and Design America.
"Both vehicles deliver driven-to-thrill dynamics, class-up value,
advanced safety and cutting-edge user technology in an aggressively
styled package. Conservation efforts are important to Mitsubishi
and the fact that these vehicles are also environmentally friendly
completes the package and makes them one of the most attractive
choices in their respective segments." The 2008 Lancer's new
all-aluminum MIVEC 4-cylinder engine has been designed to deliver a
unique blend of performance and efficiency. With an overall weight
savings of 60 pounds relative to the previous Lancer engine, the
new version meets the tough PZEV (partial-zero emissions vehicle)
emissions rating, helping preserve the environment and ozone layer,
while still achieving a segment-best 152-hp and 146 lb-ft of torque
among vehicles powered by 2.0-liter engines. A PZEV-rated Lancer
engine as equipped with a complex catalyst system produces 143-hp*
in comparison proving that power and environmentalism can live in
harmony. The new Lancer achieves an impressive 29** highway miles
per gallon, while still offering a quick 0-60 time of 7.7
seconds***. Other vehicle emissions countermeasures, as required to
meet the stringent PZEV regulations, include zero evaporative
emissions system that addresses vapors from the fuel system, the
battery, and fumes from plastics. The new 2007 Mitsubishi Outlander
models are powered exclusively by an all-new 3.0-liter
MIVEC-equipped V-6 engine. The Outlander is the first
PZEV-certified V-6 SUV offered in the U.S. achieving an impressive
213-hp (220-hp for Federal version) while producing significantly
less ozone-damaging emissions and offering improved fuel
consumption compared to competitive vehicles in its class. In
addition to the Lancer and Outlander, the Showcase will feature the
latest clean air vehicles from a variety of leading automotive
manufacturers, providing attendees with an opportunity to sit in
and even drive some of the most Earth-friendly cars available
today. All attendees over the age of 18 with a valid and current
Drivers License will have the opportunity to test drive the
vehicle(s) of their choice. KABC's Motorman, Leon Kaplan, will
broadcast live on the 3rd Street Promenade between Arizona and
Wilshire in front of Restoration Hardware from 11 a.m. - 1 p.m. and
will act as the event's emcee, interviewing Mitsubishi's Patterson
and other experts in the fields of clean air technology and
alternative fuel sources. Patterson will discuss Mitsubishi's
showcase vehicles and the design techniques employed in creating
the automobiles. Mitsubishi Motors North America, Inc., (MMNA) is
responsible for all manufacturing, finance, sales, marketing and
research and development operations of the Mitsubishi Motors
Corporation in the United States. Mitsubishi Motors sells coupes,
convertibles, sedans, a mid-size pickup truck and sport utility
vehicles through a network of approximately 500 dealers. *
Comparison based on a review of base model 2007 and 2008 compact
sedan horsepower figures ** Calculated utilizing 2008 EPA test
procedures, 2007 procedures yield 31mpg *** Motor Trend, March 2007
DATASOURCE: Mitsubishi Motors North America CONTACT: Janis Little,
Director, Product Communications, +1-714-372-6429, , or Moe Durand,
Manager, Product Communications, +1-714-372-6567, , both of
Mitsubishi Motors North America
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