ID Watchdog Announces Marketing Partnership with Amacore Group, Inc.

ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), provider of the most comprehensive identity theft protection and resolution services in the market today, announced a multi-faceted marketing agreement with the Amacore Group, Inc. (OTCBB:ACGI). Amacore is a leader in providing membership benefit programs, insurance products, and other innovative and high-quality solutions to individuals, families, small businesses and employer groups nationwide, with a customer base totaling more than 1 million members.

Under the terms of the deal, Amacore is poised to integrate ID Watchdog’s identity protection services into its existing suite of product offerings as well as implement a comprehensive direct marketing campaign featuring ID Watchdog. The marketing initiatives are expected to run the full spectrum of media coverage, including television, print, and radio marketing channels.

“Amacore is committed to offering innovative and valuable products which are well-matched to meet consumer’s needs and demands, driven through professionally executed and highly effective customized marketing campaigns tailored to drive adoption of those offerings,” said Amacore CEO Jay Shafer. “With identity theft once again named the fastest growing crime in America, consumer demand for identity theft solutions has never been higher and Amacore is excited to put our marketing efforts behind ID Watchdog’s excellent service.”

Founded in 1993, Amacore is a full service provider of benefits, services and programs to the direct marketing industry. Its clients are made up of mid to large organizations across the United States and around the world, including a number of fortune 500 companies. Amacore strives to provide meaningful experience for its marketing partners with the ability to support direct response methods like Direct Response TV, agent networks, telemarketing, and numerous online initiatives.

“Amacore is one of the most professional and well connected marketing partners we have ever come across,” said Daniel Mohan, President and COO of ID Watchdog. “We believe that ID Watchdog can bring considerable value to Amacore’s existing client base and that the combination of our innovative products and Amacore’s marketing horsepower will drive considerable numbers of new customers to both companies.”

Joint marketing efforts for the ID Watchdog program will begin on February 1, 2010 and are expected to ramp up steadily throughout the year.

About The Amacore Group, Inc.

The Amacore Group, Inc. (OTCBB:ACGI) is primarily a provider and marketer of healthcare related products, including healthcare benefits, vision and dental networks, and administrative services such as billing, fulfillment, patient advocacy, claims administration and servicing. Amacore primarily markets healthcare-related membership programs such as limited and major medical programs, supplemental medical and discount dental programs to individuals and families. It distributes these products and services through various distribution methods such as its agent network, direct response marketing companies, DRTV (Direct Response TV), inbound call centers, in-house sales representatives, network marketing and affinity marketing partners. The company’s secondary line of business is to place membership programs through these same marketing channels. These membership programs utilize the same back office and systems creating marketing efficiencies to provide low cost ancillary products such as pet insurance, home warranty, involuntary unemployment insurance, and accident insurance. For more information, please visit: www.amacoregroup.com.

About ID Watchdog, Inc.

Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog's service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer.

For comprehensive investor relations material, including fact sheets, research reports, interviews and video (when available), please follow the appropriate link: Investor Community, Investor Relations Portal, and Corporate Overview Video.

For additional information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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