Well Told Takes Significant Step toward U.S.
Expansion by Signing on with the Largest Natural Product
Distributor in the U.S. with a Reach of More than 30,000 Stores
TORONTO, Nov. 9, 2021 /CNW/ - The Well Told Company Inc.
("Well Told" or the "Company") (TSXV: WLCO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness products, is
pleased to announce that it will be officially listed through KeHE
Distributors, the largest natural and organic product distributor
in the U.S., as a result of being selected as a "Golden
Ticket" winner of KeHE's recent TrendFinder event. Looking to bring
innovation and new products to its retail partners, KeHE selected
recipients based on product quality, packaging, and company purpose
and of course diversity, equity, and inclusion. Winners were chosen
to join KeHE's distributors' product portfolio with exposure to
more than 30,000 retail locations, and will receive distribution
assistance and free supplier promotional programs.
"Partnering with KeHE as we continue our retail expansion into
the U.S. is a huge step in terms of sales and distribution
potential," said Monica Ruffo,
founder and CEO of Well Told. "We are honoured to have been
selected out of 200 applicants as a "Golden Ticket" winner. Having
KeHE's support and endorsement of Well Told as a brand that's
making an impact in the industry we anticipate will help to propel
the Company forward as we continue on our mission to make our
products as accessible and widely available as possible."
With over 16 distribution centres, and 5,500 employees across
North America, KeHE serves more
than 30,000 retail outlets. An employee-owned, B Corp-certified
company, KeHE supplies natural food stores, supermarket chains,
independent grocery stores and other specialty retailers across
North America through its
distribution centers.
About The Well Told Company Inc.:
Well Told is a female founded, emerging plant-based wellness
company that formulates, develops, distributes and sells a variety
of supplements, remedies and other functional wellness products.
Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 well
known stores across Canada and
over 800 stores in the US.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Certain statements contained in this press release constitute
"forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek",
"intend", "plan", "anticipate", "believe", "estimate", "expect" and
similar expressions as they relate to the Company, including: the
impact and results of the Company's relationship with KeHE; are
intended to identify forward-looking information. All statements
other than statements of historical fact may be forward-looking
information. Such statements reflect the Company's current views
and intentions with respect to future events, and current
information available to the Company, and are subject to certain
risks, uncertainties and assumptions, including: the Company's
ability to capitalize on growth opportunities and implement its
growth strategy; the Company's ability to build its market share
and enter new geographies; the total available market for the
Company's products; the Company's ability to maintain brand
development; the Company's ability to retain key personnel; the
Company's ability to maintain existing customer relationships and
to continue to expand its customers' use of its products; the
Company's ability to maintain and expand geographic scope; the
Company's ability to obtain financing on acceptable terms or at
all; the impact of competition; the changes and trends in the
Company's industry or the global economy; and changes in laws,
rules, regulations, and global standards. Many factors could cause
the actual results, performance or achievements that may be
expressed or implied by such forward-looking information to vary
from those described herein should one or more of these risks or
uncertainties materialize. Examples of such risk factors include,
without limitation: credit; market (including equity, commodity,
foreign exchange and interest rate); liquidity; operational;
reputational; insurance; strategic; regulatory; legal;
environmental; the general business and economic conditions in the
regions in which the Company operates; the ability of the Company
to execute on key priorities; the Company's results of operations
may be difficult to forecast; the Company is a holding company with
its only asset being direct ownership of Well Told Inc.; the
Company's success depends upon the continued strength of its
reputation and brands; disruptions in manufacturing facilities or
losses of site licenses and other qualifications could adversely
affect sales and customer relationships; the Company's success
depends on its ability to continue to enhance products and develop
new products; the Company's suppliers and sources for materials and
inputs may fail to support demand and increasing raw material costs
could adversely affect margins; the Company is reliant on third
parties for shipping and payment processing; the Company's ability
to compete could be negatively impacted if it is unable to protect
its intellectual property rights; the ability to implement business
strategies and pursue business opportunities; disruptions in or
attacks (including cyber-attacks) on the Company's information
technology, internet, network access or other voice or data
communications systems or services; the evolution of various types
of fraud or other criminal behavior to which the Company is
exposed; the failure of third parties to comply with their
obligations to the Company or its affiliates; the impact of new and
changes to, or application of, current laws and regulations;
granting of permits and licenses in a highly regulated business;
the overall difficult litigation environment; increased
competition; changes in foreign currency rates; increased funding
costs and market volatility due to market illiquidity and
competition for funding; the availability of funds and resources to
pursue operations; critical accounting estimates and changes to
accounting standards, policies, and methods used by the Company;
the occurrence of natural and unnatural catastrophic events and
claims resulting from such events; and risks related to COVID-19
including various recommendations, orders and measures of
governmental authorities to try to limit the pandemic, including
travel restrictions, border closures, non-essential business
closures, quarantines, self-isolations, shelters-in-place and
social distancing, disruptions to markets, economic activity,
financing, supply chains and sales channels, and a deterioration
of general economic conditions including a possible national or
global recession; as well as those risk factors discussed or
referred to in the Company's disclosure documents filed with the
securities regulatory authorities in certain provinces of
Canada and available at
www.sedar.com. Should any factor affect the Company in an
unexpected manner, or should assumptions underlying the
forward-looking information prove incorrect, the actual results or
events may differ materially from the results or events predicted.
Any such forward-looking information is expressly qualified in its
entirety by this cautionary statement. Moreover, the Company does
not assume responsibility for the accuracy or completeness of such
forward-looking information. The forward-looking information
included in this press release is made as of the date of this press
release and the Company undertakes no obligation to publicly
update or revise any forward-looking information, other than as
required by applicable law.
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SOURCE The Well Told Company Inc.