Sun Media Corporation Unveils New Real Estate Strategy

As part of its drive to offer its customers the best possible experience, Sun Media Corporation today unveiled its new strategy for real estate websites. It is launching ViaProprio.ca, a new site for property owners who want to sell their property themselves, and is also adjusting the positioning of its Micasa.ca site, one of the busiest real estate sites in Quebec with more than 150,000 unique visitors per month. ViaProprio.ca will extend Micasa.ca's services to individuals.

Sun Media Corporation has been offering a broad spectrum of real estate services for years through its various print and online products. Henceforth, the Micasa.ca site will focus on serving real estate professionals: developers, builders, real estate brokers and property managers. The new ViaProprio.ca site will serve property owners who want to sell their properties themselves with advice from a team of real estate professionals. Support will be available at every major stage of the process, including preliminary preparations, evaluation, sales coaching, legal services and listing the property. ViaProprio.ca, to be launched on September 5, 2012, will create 15 direct jobs and also help drive the business development of its partner Quebec companies.

"Our ongoing commitment to delivering the best experience on the market has prompted us to review our real estate services," said Julie Tremblay, Chief Operating Officer, Sun Media Corporation. "From now on, Micasa.ca will specialize in services for real estate professionals, offering brokers, developers, builders and property managers top-tier tools to help them publicize their services. ViaProprio.ca will be reserved for direct sales by owners, a market in which there are few services in Quebec and growing demand. We are very attentive to our customers' needs and to changes in the real estate market, which is why we are adopting this new strategy. We are confident that the creation of ViaProprio.ca will meet the needs and expectations of owners who want to sell their property themselves."

The more often a property listing is viewed, the better its chances of selling. For this simple and obvious reason, ViaProprio.ca will make a wide selection of services and specialized tools available to its customers, as well as an exceptional and unique multiplatform visibility plan that leverages the power of Quebecor Media's family of subsidiaries. Sellers who use ViaProprio.ca will also be offered numerous premiums and value-added services from partners.

Micasa.ca and ViaProprio.ca form a winning combination that will finally give prospective buyers access to the full range of properties for sale: the listings posted by real estate professionals on Micasa.ca and the individual listings on ViaProprio.ca.

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation regroups the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

Contacts: Martin Tremblay Vice President, Public Affairs Quebecor Media Inc. 514-380-1985martin.tremblay@quebecor.com

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